Robert J. Roessel
Watkins Glen,NY
Summary
Educated and self-motivated Sales and Marketing Professional with eleven years of experience showing, promoting, selling products and retail merchandise. Knowledge of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Effective listening skills with the ability to perform a needs analysis, overcome objections and close sales. Known as a team player with excellent communication and organizational skills. Strategic Director known for high productivity and efficient task completion. Specialize in operational strategy, team leadership, and financial oversight. Excel in communication, problem-solving, and adaptability, ensuring effective team collaboration and project success.
Overview
15
15
years of professional experience
Work History
Director, Corporate Sales
NASCAR
Watkins Glen, NY
07.2019 - Current
- Lead the sales team at Michigan International Speedway and Watkins Glen International, focusing on increasing corporate revenue.
- Directed comprehensive management of multi-million-dollar sales budgets to achieve financial targets.
- Manage sponsorship partnerships with prominent key accounts to ensure seamless execution during large motorsport events.
Senior Manager, Corporate Sales
Watkins Glen International
Watkins Glen, New York
06.2018 - 07.2019
- Delivered consistent revenue growth by cultivating partnerships.
- Managed planning logistics by drafting comprehensive itineraries for high-profile automotive racing and wine festivals.
- Led a team of six pace car drivers delivering hot lap experiences to over 2,000 guests during the Finger Lakes Wine Festival.
Business Development Manager
Watkins Glen International
Watkins Glen, New York
11.2017 - 06.2018
- Generated over $100,000 in new sponsorship revenue each year by identifying clients' needs.
- Performed event management duties by creating partner itineraries, handling set up for pre-race and victory lane ceremonies, securing signage assets, and escorting partners around the facility for the NASCAR event weekend
- Compiled and presented end-of-season recaps showcasing sponsorship benefits and delivered assets.
Account Executive
Watkins Glen International
Watkins Glen, New York
05.2014 - 11.2017
- Coordinate communication of group ticket initiatives, order renewals & deadlines for major racing events.
- Managed ongoing signage inventory, ensuring all sponsorship-related materials were accurately updated.
- Served as liaison between Chevrolet and local Corvette clubs to enhance Corvette Corral Program.
Business Development Coordinator
Watkins Glen International
Watkins Glen, NY
08.2012 - 05.2014
- Cultivated and maintained relationships with new businesses for the purpose of selling marketing assets such as: Event Admissions, Hospitality, Display Space, and Signage
- Implemented specific marketing techniques to meet client needs and drove annual revenue growth of $50,000.
- Directed execution for event honoring military personnel during IMSA.
Inside Sales Representative & Retail Assistant (Seasonal)
Watkins Glen International
Watkins Glen, New York
03.2011 - 10.2011
- Implemented strategies to boost NASCAR Cup Series event ticket sales, achieving over 530 tickets sold.
- Reviewed and responded to ticket requests, questions, and complaints in a timely fashion ensuring customer satisfaction
- Acted as liaison between administrative staff and merchandise customers to convey recent event details.
- Enhanced customer satisfaction by providing tailored shopping assistance.
Consumer Marketing Intern
Watkins Glen International
Watkins Glen, New York
05.2010 - 08.2010
- Managed the 'Racing, Only Twisted' mobile show car tour
- Leveraged social media channels to highlight creative concepts for tour campaigns.
- Provided support to Marketing and Sales Department during major event weekends.
Education
Bachelor of Science - Sport Management
SUNY Cortland
Cortland, NY12.2010
Skills
- Results-oriented leader
- Diligent and quality conscious
- Collaborative team player
- Professional relationship building
- Critical thinking
- Motorsport Event Management
References
References available upon request.
Timeline
Director, Corporate Sales
NASCAR
07.2019 - Current
Senior Manager, Corporate Sales
Watkins Glen International
06.2018 - 07.2019
Business Development Manager
Watkins Glen International
11.2017 - 06.2018
Account Executive
Watkins Glen International
05.2014 - 11.2017
Business Development Coordinator
Watkins Glen International
08.2012 - 05.2014
Inside Sales Representative & Retail Assistant (Seasonal)
Watkins Glen International
03.2011 - 10.2011
Consumer Marketing Intern
Watkins Glen International
05.2010 - 08.2010
Bachelor of Science - Sport Management
SUNY Cortland
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