Robert Keaveney
Gaithersburg,MD
Summary
Experienced content strategist and marketing leader with a proven track record of collaborating with executives and guiding teams to produce outstanding publications and implement effective content campaigns.
Overview
22
22
years of professional experience
Work History
Senior Managing Editor
Manifest LLC
01.2018 - Current
- Lead editor of a national magazine and website produced on behalf of a Fortune 500 technology company
- Analyze audience data to develop content strategies for various editorial formats, including, web, video, print, white papers, case studies, social media, and events
- Collaborate with cross-functional teams, subject matter experts, sales staff, and customers
- Selected Achievements: Manage all aspects of content ideation and development for a Fortune 500 technology company
- Supervise a large team of freelance writers and manage annual editorial budget
- Work directly with client leadership and dozens of subject matter experts on all content marketing strategies and activities
- Part of a team that was named National Content Marketing Agency of the Year in 2019 and 2022.
Senior Managing Editor
Right Source Marketing
01.2014 - 01.2017
- Led editorial strategy, planning, and execution for clients across multiple industries
- Optimized content for organic search and implemented informed SEO strategies
- Managed freelance writers, editors, and designers while also writing and editing various content types
- Selected Achievements: Supervised content strategy for clients in diverse industries
- Developed and updated strategies based on web metrics and user feedback
- Implemented practices to optimize content for organic searches and SEM campaigns.
Senior Managing Editor
The Agora Companies
01.2013 - 01.2014
- Managed editorial responsibilities for two personal investing publications and an investor education website
- Utilized web metrics and SEO best practices to enhance subscriber engagement
- Oversaw staff and freelancers throughout the editorial process
- Selected Achievements: Successfully implemented marketing strategies in editorial content
- Increased web traffic and email open rates through SEO best practices and audience engagement data
- Collaborated closely with nationally recognized authors on editorial development.
Editorial Director
UBM Medica
01.2002 - 01.2013
- Responsible for all editorial and design decisions for Physicians Practice, a national healthcare business publication, website, and electronic newsletter
- Managed editorial and design teams and collaborated with the executive team on business strategy
- Led the transition from print to digital-first publishing
- Selected Achievements: Increased annual web traffic to 1 million unique visits through audience engagement data
- Developed content strategies for live events, digital conferences, and branded content.
Education
Bachelor of Science in Mass Communications & Journalism -
Towson University
Skills
- Trello
- Asana
- Divvy
- Planning and coordination
- Strong attention to detail
- Digital publishing
- Audience Engagement
- Project Management
- Staff Development
- Content Planning
- Copywriting and editing
- Team Collaboration
- Creative Direction
- Digital Content Management
- Content Strategy
- Editorial Calendar Development
Timeline
Senior Managing Editor
Manifest LLC
01.2018 - Current
Senior Managing Editor
Right Source Marketing
01.2014 - 01.2017
Senior Managing Editor
The Agora Companies
01.2013 - 01.2014
Editorial Director
UBM Medica
01.2002 - 01.2013
Bachelor of Science in Mass Communications & Journalism -
Towson University
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