Dynamic sales and marketing leader with a proven track record at Berglund Center, excelling in strategic planning and budget management. Expert in digital marketing and negotiation, successfully driving revenue growth through innovative event coordination and performance analysis. Committed to delivering exceptional results in fast-paced environments.
Overview
13
13
years of professional experience
Work History
Director of Sales and Marketing
Berglund Center/City of Roanoke
Roanoke, USA
09.2015 - Current
Develop and execute strategic marketing plans within budget for a variety of ticketed events, including all facets of advertising placement, digital presence, third-party deals, promotions, internal communication, social media, grassroots marketing, public relations, and on-site coordination.
Negotiate, organize, and purchase ad buys for upwards of 100 shows a year, to include traditional and non-traditional marketing outlets.
Manage Marketing and Sales Department functions, including Marketing Coordinator, Group Sales, Corporate Partnership, Booking Manager position, fiscal year budget, goal setting, and performance reviews, continuous improvement projects, in-house assets, etc.
Managed building-wide projects that generated outside sources of revenue for the company.
Director of Ticket Operations
University of Houston/Venuworks
Roanoke, VA
02.2014 - 09.2015
Created policies and procedures for the ticket office of a brand-new football stadium.
Introduced ticket scanners to provide a more accurate count of people, and to maintain the integrity of the ticket.
Responsible for the overall management of the Box Office, including personnel, daily processing of payments, refunds, and credits for all UH ticketed events, and maintaining inventory of ticketing stock.
Ticket Office Intern
Michigan State University
01.2013 - 02.2014
Provide customer service during the processing of season ticket and individual game orders, as well as problem-solve and answer various inquiries.
Event supervisor for selected Olympic sporting events, including reconciliation, and all related reporting.
Ticket Office Attendant
University of Virginia
Charlottesville, USA
01.2012 - 01.2013
Managed the guest service window at all home football and men’s basketball games.
Provided exemplary customer service to donors, alumni, sports program season ticket holders, university staff, student-athletes, students, and fans who wish to purchase sports game and athletic event tickets.
Education
Master of Business Administration - Marketing
Longwood University
Farmville, Virginia
Bachelors Degree - Sports Management, Business Administration
Virginia Intermont College
Bristol, Virginia
Skills
Strategic planning
Budget management
Digital marketing
Performance analysis
Negotiation skills
Event coordination
References
Mickey Gray, President of the Rail Yard Dawgs, 630-709-1755, mickey@railyarddawgs.com
Paige Thompson, Assistant General Manager, 803-606-4136, paigethompson32@gmail.com
Timeline
Director of Sales and Marketing
Berglund Center/City of Roanoke
09.2015 - Current
Director of Ticket Operations
University of Houston/Venuworks
02.2014 - 09.2015
Ticket Office Intern
Michigan State University
01.2013 - 02.2014
Ticket Office Attendant
University of Virginia
01.2012 - 01.2013
Master of Business Administration - Marketing
Longwood University
Bachelors Degree - Sports Management, Business Administration