Robert Kool
Summary
Creative and innovative problem-solver with a diverse background in strategic planning, sales and management. Dedicated to enhancing both client and employee experiences by emphasizing engagement, and increasing satisfaction through excellent relationship building skills. Takes pride in maintaining a positive attitude while being able to adapt and thrive in high-pressure situations to deliver superior results.
Overview
7
7
years of professional experience
Work History
Sales Leader
4ward Marketing
04.2023 - Current
- Number one in direct-to-consumer sales in the Charleston region
- Responsible for training and onboarding new employees to meet company standards
- Manage consumer-facing relations to ensure successful outcomes with clients by providing superior customer service
- Implement excellent communication strategies for campaign pitch development, customer education, and sales efficiency
Founder
Talking Points, LLC
03.2019 - Current
- Developed Talking Points, a WordPress plugin for blogging
- Created and mapped out the User Experience for both the software and website
- Responsible for the creating branding, copywriting, and promotional materials
- Skilled in web design to ensure a user-friendly experience with an emphasis on promoting sales
- Experienced in managing multiple design and development teams to meet project goals and deadlines
Project Manager
Maverick Solutions, LLC
01.2018 - 04.2023
- On-site management of crews of 10-15 employees per day
- Provided employee training to ensure compliance to environmental and installation protocols
- Implemented strategies to streamline production and increase employee efficiency
Media Strategist
Centro
06.2017 - 12.2017
- Developed comprehensive media plans across a variety of digital channels to meet each client's business objectives
- Provided recommendations to allocate advertising budgets by utilizing media research tools, Centro's proprietary tools, and market knowledge
- Worked with internal teams to oversee and monitor ongoing campaign performance in accordance to client goals
- Assisted Campaign Analysis teams to provide recommendations for future media plans
- Fostered client relationships by accompanying the client development team on external meetings and presentations
- Facilitated and lead internal status meetings
Assistant Media Planner
Maxus Global
03.2017 - 06.2017
- Utilized proprietary and syndicated research tools for planning and reporting purposes
- Studied demographic data and consumer profiles to identify desired target audiences for specific media vehicles
- Assisted in the development of plans that specify which forms of media will be used to reach the target audience effectively
- Assisted in maintaining flowcharts, budget updates and spreadsheets for developing media delivery analysis
- Developed agency point of views (POVs) on media opportunities for submission to the client
- Assisted in trafficking, tracking and reporting of online campaigns
Account Manager
495 Communications
09.2016 - 02.2017
- Acted as a consultant for high value publisher accounts to maximize revenue generated from the 495 marketplace
- Enhanced the experience of publishers by providing excellent customer service and developing strong partnerships during the life-cycle of each account
- Effectively increased company revenue generated from the assigned book of publisher accounts overall
- Communicated detailed client feedback to the business development and senior management teams
- Analyzed daily traffic data within our marketplace and report discrepancies or opportunities
- Created and managed quarterly business reviews with key and strategic accounts
Media Associate Intern
Centro
06.2016 - 08.2016
- Skilled in various Research areas to include MRI, Kantar, comScore, eMarketer and MOAT
- Collaborated with Media Strategists, Media Associates and Sales team to create Insertion Orders (IO's)
- Actualize campaign delivery and spend during monthly billing and reallocated budget to preserve revenue
- Corresponded cross-functionally to interact with various internal and external teams (Publishers, Clients, etc)
- Accessed & organized reports from Facebook Campaign Manager, Google, Bing
Education
Bachelor of Science - Business Administration, Marketing And Advertising
Portland State University
Portland, Oregon2016
Skills
- Computer Competency: Microsoft Word, Excel, Power Point, Outlook, Adobe Photoshop, Adobe Illustrator, Resolve Video Editing, MRI, ComScore, Kantar, DSP Platforms, WordPress
Accomplishments
- Portfolio Workshop – Advertising Campaign for Green Zebra
- Advertising 443 – Advertising Campaign on Relationship and Sexual Violence Prevention for PSU Health Center
- Senior Capstone – Business plan and brand creation for Muluk
Timeline
Sales Leader
4ward Marketing
04.2023 - Current
Founder
Talking Points, LLC
03.2019 - Current
Project Manager
Maverick Solutions, LLC
01.2018 - 04.2023
Media Strategist
Centro
06.2017 - 12.2017
Assistant Media Planner
Maxus Global
03.2017 - 06.2017
Account Manager
495 Communications
09.2016 - 02.2017
Media Associate Intern
Centro
06.2016 - 08.2016
Bachelor of Science - Business Administration, Marketing And Advertising
Portland State University
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