Christine Krantz
Lodi,WI
Summary
Seasoned Digital Asset Management (DAM) professional with 20 years of experience in implementing and optimizing enterprise DAM platforms. Specializes in governance, metadata strategy, taxonomy development, and workflow optimization. Collaborates with cross-functional teams to create scalable solutions that enhance asset discoverability and operational efficiency. Skilled in translating complex requirements into effective platform solutions that drive adoption across organizations.
Overview
26
26
years of professional experience
Work History
Senior Customer Success Manager
Bynder (formerly Webdam)
01.2021 - Current
- Acted as a Digital Asset Management subject matter expert supporting enterprise organizations using Bynder to organize, govern, optimize, and distribute digital assets across marketing, creative, ecommerce, and business teams.
- Responsibilities
- Consult with enterprise customers to design scalable Digital Asset Management solutions aligned with organizational goals.
- Advise customers on metadata strategy, taxonomy, asset organization, governance standards, collections, permissions, and search optimization.
- Guided DAM administrators in platform configuration and implementation.
- Develop governance recommendations including naming conventions, metadata consistency, permissions, and asset lifecycle best practices.
- Support digital asset lifecycle management including ingestion, version control, archival strategies, and governance processes.
- Delivered administrator and end-user training to boost platform adoption and improve operational efficiency.
- Analyze platform adoption and usage trends to identify workflow improvements and optimization opportunities.
- Collaborated with Product, Engineering, Professional Services, Support, and Sales teams to resolve complex platform issues, ensuring customer satisfaction.
- Serve as an internal subject matter expert on DAM functionality, platform enhancements, metadata management, and customer best practices.
- Key Accomplishments
- Led Customer Success team in expansion revenue 7 of 10 quarters.
- Exceeded expansion goals in 8 of the last 9 quarters.
- Surpassed retention targets in 8 of the last 9 quarters.
- Guided enterprise organizations in improving governance, administrator enablement, and DAM adoption.
Remote Implementation Consulting Manager
Adobe | Workfront | ProofHQ
01.2014 - 01.2021
- Led customer implementations for Workfront, Workfront DAM, Workfront Library, and ProofHQ, partnering with customers to configure enterprise content management solutions that aligned with operational and business objectives.
- Consulted with customers to design and configure Workfront, Workfront DAM, Workfront Library, and ProofHQ solutions.
- Consulted with customers to design and configure tailored Workfront, Workfront DAM, Workfront Library, and ProofHQ solutions that met specific operational needs.
- Configured platform settings, workflows, user roles, permissions, and governance processes based on customer requirements.
- Developed implementation strategies that improved digital content organization and operational efficiency.
- Developed implementation strategies that enhanced digital content organization and streamlined operational processes.
- Created customized training materials and delivered administrator and end-user training.
- Created customized training materials and delivered targeted training sessions for administrators and end-users to ensure effective platform utilization.
- Collaborated with Customer Success, Sales, Project Management, and Product teams to deliver consistent customer experiences.
- Helped establish implementation best practices, documentation standards, and internal processes.
- Key Accomplishments
- Successfully led more than 160 enterprise implementations.
- Managed complex deployments involving customer stakeholders and third-party vendors.
- Developed customized training programs that improved user adoption and long-term platform success.
- Developed customized training programs that improved user adoption and long-term platform success.
Client Development Manager
Widen Enterprises (Now Acquia)
01.2001 - 01.2014
- Supported enterprise customers with Widen Collective Digital Asset Management solutions, enhancing digital asset organization, user adoption, and governance for long-term success.
- Built strategic relationships with enterprise customers to maximize utilization of the Widen DAM platform.
- Developed strategic relationships with enterprise customers, increasing utilization of Widen DAM platform.
- Identified opportunities to improve asset accessibility, operational efficiency, and customer adoption.
- Identified opportunities to enhance asset accessibility and drive customer adoption.
- Helped identify training opportunities, documentation improvements, and knowledge resources based on customer feedback.
- Managed Statements of Work, customer subscriptions, purchase orders, and renewals for more than 300 enterprise clients.
- Responsibilities
- Previous Roles
- Account Executive
- Consulted with customers on digital asset production workflows and platform capabilities.
- Coordinated internal teams to ensure successful project execution and customer satisfaction.
- Supported technical questions, customer onboarding, and new feature adoption.
- Client Services Manager
- Led and mentored Client Services staff.
- Improved operational workflows, service quality, and team productivity.
- Established performance standards and customer service best practices.
Education
Bachelor of Science - Art
University of Wisconsin–Madison
Madison, Wisconsin01-1992
Skills
- Digital Asset Management (DAM)
- Enterprise DAM administration
- Metadata governance strategy
- Content workflow optimization
- Platform configuration
- Cross-functional collaboration
- User adoption training
- Digital Asset Lifecycle Management
- Digital Content Distribution
- Content Operations
- Search Optimization
- Governance Standards
- Metadata Governance
- Metadata Schema Development
- Taxonomy Design
- Controlled Vocabularies
- Asset Organization
- Workflow Optimization
- DAM Implementations
- User Permissions
- Bynder
- ProofHQ
- SaaS Administration
- Microsoft Office
- Google Workspace
- Digital asset expertise
- Business Process Improvement
- Administrator & End User Training
- Cross-functional collaboration
- User adoption training
- SaaS platform expertise
- Process optimization
Timeline
Senior Customer Success Manager
Bynder (formerly Webdam)
01.2021 - Current
Remote Implementation Consulting Manager
Adobe | Workfront | ProofHQ
01.2014 - 01.2021
Client Development Manager
Widen Enterprises (Now Acquia)
01.2001 - 01.2014
Bachelor of Science - Art
University of Wisconsin–Madison