Robert Lacey
Sarasota
Summary
Dynamic Senior Territory Manager with a proven track record at BioHorizons Implant Systems, achieving significant sales growth and cultivating strong relationships. Expertise in account management and new business acquisitions, consistently exceeding quotas and recognized as a top performer. A dedicated professional committed to driving results and fostering team collaboration.
Overview
24
24
years of professional experience
Work History
Senior Territory Manager
BioHorizons Implant Systems Inc.
09.2013 - Current
- Consistently exceed revenue quotas and achieve sales growth through effective account management, implementation of key strategic plans for territory expansion, relationship building, driving education between specialists and referrals and introduction of new products to both grow existing accounts and gain new customers.
- Territory was split within first year and have grown it from $1.2 million to $2.9 million.
- Top 5 nationally and 2nd in Florida Region in New Surgical Customers (NSC) in 2024 and led the Florida Region in 2023.
- Navigate the challenging trend in the decline of the private practice and tremendous growth of the Dental Service Organizations. Top 5 nationally in NSCs within the Heartland DSO in 2024.
- Achieved Presidents Club 7 times, Florida Region Rep of the year, Incentive Club winner and invited to be a member of the senior leadership field team.
District Sales Manager
DENTLSPLY Implants
05.2012 - 09.2013
- Responsible for managing and growing newly formed territory with a product line consisting of three implant lines, Atlantis patient specific custom abutments, a full line of regenerative products and guided surgery software.
- Achieved 20% growth from 2012 to 2013.
- Lead the Southeast region with 5 major implant conversions in 2013.
District Manager
Komet, USA
12.2008 - 04.2012
- Introduced Komet, new to the United States in January of 2007, to a territory consisting of over 3,000 dental practices and labs in 10 counties on the west coast of Florida.
- Increased sales 30% through first quarter of 2012.
- Increased sales 12% in 2011 and number 3 in the company in gross profit margin.
- 2010 sales highlights include South Region MVP, highest customer 'repurchase rate' and number 3 in the company in gross profit margin.
- MVP of the South Region in 2009 & 2010.
- Increased annual retail sales 360% from $72,000 in 2008 to $331,000 in 2010.
- Number 1 in the South Region and number 2 nationally for new customer acquisitions in 2009.
District Manager
Brasseler, USA
05.2004 - 11.2008
- Sold a product line ranging from $1 burs to $9,000 oral surgery implant motors. Product offering also included hand pieces, rotary endodontics and a full range of hygiene instruments.
- Achieved 42% growth over 4 years, driving revenue in the territory from $622,000 in 2004 to $1.1 million in 2008.
- Grew the territory from a national ranking of 54th out of 94 in 2004 to 15th out of 94 by the end of 2007.
- Led the region with acquisitions of new key accounts every year, with several having initial orders in excess of $30,000.
Executive Sales
JTL Enterprises
08.2001 - 04.2004
- Income based on performance: 100% commissioned position with a therapeutic product line ranging from $7,000 to $20,000.
- Generated over $2 million in revenue within a 2-year period.
- Was number 1 in sales in 2003 & 2004 in the physician and physical therapy division.
- Key client base consisted of practicing physicains, hospitals, physical therapy/rehabilitation clinics, pain management centers, chiropractors and wellness facilities.
Education
MBA - Marketing/Finance
Saint Louis University
St Louis, MO12-1990
BBA - Marketing
Southern Methodist University
Dallas, TX05-1989
Skills
- Sales presentations
- Sales planning
- Account management
- Performance tracking
- Procedure based goal setting
- Relationship builder
- Role model to peers
- New business acquisitons
- Product training
- Professionalism
- Time management
- Team collaboration and leadership
Accomplishments
- Achieved [Result] through effectively helping with [Task].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Collaborated with team of [Number] in the development of [Project name].
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Senior Territory Manager
BioHorizons Implant Systems Inc.
09.2013 - Current
District Sales Manager
DENTLSPLY Implants
05.2012 - 09.2013
District Manager
Komet, USA
12.2008 - 04.2012
District Manager
Brasseler, USA
05.2004 - 11.2008
Executive Sales
JTL Enterprises
08.2001 - 04.2004
MBA - Marketing/Finance
Saint Louis University
BBA - Marketing
Southern Methodist University
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