Robert Lara
Bullhead City,AZ
Summary
Over 35 years experience in the Heavy construction machinery business, specializing in sales, account and product management, with experience in operations and sales management. A motivated self starter with a proven track record in generating market share and profitability within a territory, with many years of meeting and/or exceeding sales goals. I bring a high energy dynamic leadership to any sales team
Overview
21
21
years of professional experience
Work History
General Manager
Sonsray Machinery
11.2023 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Developed and implemented strategies to increase sales and profitability.
Operations/Sales Manager
Southwest JCB
03.2023 - 11.2023
- Responsible for all operations for the JCB product line in the Las Vegas market.
- Responsible for all sales, service & parts revenue generated through the Las Vegas branch, including full P&L responsibility
- Manage sales staff and help to build brand recognition to territory
- Forecast and manage all construction inventory at branch.
Territory Account Manager/Product Specialist
Equipment Share - Advanced Solutions
09.2022 - 03.2023
- Helped to establish brand new Pump/Power/HVAC rental location in Las Vegas, NV
- Developed and presented available products and services to meet the Pump/Power/HVAC market
VP, Sales & Marketing Manager
Tri State Equipment
07.2018 - 04.2022
- Managed all sales people, as well as managed 1 of 2 rental branches.
- Helped take company from 1.6 million to 4.3 million in revenue in just over 3 years.
- Played key role in establishment of new Hyundai Construction Equipment dealership
Major Account Manager
JCB Of Southern California
12.2010 - 06.2018
- Established and managed many high profile major accounts as well as established municipal business.
- Played key in helping to establish JCB as a key player in the Southern California Market
- Received multiple sales awards for top 10 sales in North America for 6 straight years with 2017 being number one in North America.
Territory Sales Manager
Mako Equipment, LLC.
12.2009 - 12.2010
- Maintained extensive customer base as well as researching and acquiring new accounts while exceeding sales goals year after year.
- responsible for company safety program and responsible for all customer safety training
Territory Sales Manager
Cook Equipment Company
01.2004 - 12.2008
- Sold and marketed full line JCB heavy/compact equipment.
- Established and managed major accounts as well as establish municipal business
- Consistently met or surpassed target sales goals year after year with multiple sales person of the year awards
Education
High School Diploma -
Century High School
Alhambra, CA06.1988
Skills
- Business Development
- Sales Territory Growth
- Sales Forecasting
- Account and Territory Management
- Product specialist
- B2B Sales
- Sales Management
- Operations Management
Accomplishments
* Received Multiple sales awards from manufacturer for being top 10 nationwide from 2012 till 2017.
* Received multiple Highest GP awards from JCB of Southern California at the dealership level.
* Was number one for JCB equipment sales in the North America in 2017
References
References upon request
Timeline
General Manager
Sonsray Machinery
11.2023 - Current
Operations/Sales Manager
Southwest JCB
03.2023 - 11.2023
Territory Account Manager/Product Specialist
Equipment Share - Advanced Solutions
09.2022 - 03.2023
VP, Sales & Marketing Manager
Tri State Equipment
07.2018 - 04.2022
Major Account Manager
JCB Of Southern California
12.2010 - 06.2018
Territory Sales Manager
Mako Equipment, LLC.
12.2009 - 12.2010
Territory Sales Manager
Cook Equipment Company
01.2004 - 12.2008
High School Diploma -
Century High School
Similar Profiles
Jose VelasquezJose Velasquez
Heavy Equipment Mechanic at Sonsray MachineryHeavy Equipment Mechanic at Sonsray Machinery
Jonathan VasquezJonathan Vasquez
Service Advisor at Sonsray MachineryService Advisor at Sonsray Machinery
Milton GamezMilton Gamez
Account Manager at Sonsray MachineryAccount Manager at Sonsray Machinery
Szibork HarmonSzibork Harmon
Restaurant Food Server at Stockman's SteakhouseRestaurant Food Server at Stockman's Steakhouse
Madelynn ForemanMadelynn Foreman
Hospice Marketing Specialist at Compassus HospiceHospice Marketing Specialist at Compassus Hospice