Mentoring
Robert Larios
President & Chief Executive Officer
Tustin,CA
Summary
A seasoned and versatile leader, now CEO, adept in diplomacy and cultural transformation excels in driving employee and retiree benefits. This leader showcases a unique ability to guide high-performing teams toward innovative solutions and operational excellence. With a strong focus on collaboration and teamwork, implements efficient systems and tackle cultural challenges, fostering a positive, productive environment. Their strategic approach emphasizes organizational skills and effective communication, ensuring progress and sustained growth.
Overview
12
12
years of professional experience
1
1
Language
Work History
President & Chief Executive Officer
Los Angeles City Employees Association, Inc.
01.2024 - Current
- Led Statewide Wellness and Recognition Initiatives for Public Employees: Spearheaded innovative wellness and gratitude programs statewide for over 500,000 employees, enhancing well-being, job satisfaction, and morale among public servants. Promoted a culture of appreciation, ensuring employees feel acknowledged and supported.
- Improved Organizational Efficiency and Employee Appreciation: Utilized strategic insights to boost engagement and recognition of public employees, aligning with Employees Club of California's commitment. Advanced benefits, recreational activities, and professional growth opportunities, emphasizing public servants' recognition.
- Developed High-Performance, Inclusive Teams: Cultivated an environment focused on well-being, gratitude, and inclusivity, driving public employee advancement. Leveraged data-driven strategies to enhance satisfaction and engagement among public service teams.
- Enhanced Networking and Partnerships Statewide: Established and nurtured strategic collaborations across California to benefit public employees’ lives. Demonstrated a strong commitment to initiatives that honor and support public service excellence, raising standards for public employee enrichment and acknowledgment.
President & Chief Executive Officer
Employees Club Of California
10.2021 - Current
- Fostered Open Communication and Collaboration: Actively engaged with staff and leadership to encourage a culture of feedback and collaborative spirit, demonstrating high-level diplomatic skills in managing stakeholder relationships.
- Led by Innovation and Performance: Established a forward-thinking, inclusive, and performance-oriented culture, positioning organization as an industry leader in innovation and progress, showcasing strong leadership and innovative thinking.
- Resolved Conflicts and Ensured Compliance: Addressed concerns at both employee and management levels with effective corrective actions, highlighting adeptness in diplomacy and compliance to maintain a harmonious work environment.
- Enhanced Management and Job Satisfaction: Provided executive coaching to senior managers, focusing on elevating employee satisfaction and performance, directly illustrating impact of targeted coaching on managerial effectiveness.
- Promoted Culture of Innovation and Teamwork: Championed an organizational ethos of innovation and collaboration, combining diplomatic and coaching skills to nurture a creative and cooperative work setting.
- Motivated and Inspired for High Performance: Utilized leadership skills to inspire and motivate teams, emphasizing role of a coach in fostering an environment that encourages achievement and high levels of team performance.
Chief Operating Officer
Employees Club Of California
11.2015 - 11.2021
- Spearheaded operational activities of Los Angeles City Employees Association, overseeing $30M in annual revenue and managing $2B in insurance products via partnerships with leading insurers like MetLife, Unum, and Aflac.
- Championed culture of collaboration and teamwork, crucial for enhancing operational efficiency and fostering positive workplace environment.
- Aligned departmental objectives with strategic goals set by CEO and Board, ensuring cohesive operation across budgeting, general operations, HR, IT, and marketing.
- Directed wide array of functions, from new business initiatives and claims administration to retail operations, sports programs, and membership services.
- Played pivotal role in organizational policy formulation alongside CEO, focusing on operational excellence, staff management, and financial health.
- Collaborated closely with CFO in financial planning process, including budget preparation and profit and loss analysis, to safeguard financial stability and promote growth.
- Implemented efficient systems and addressed cultural challenges, contributing to development of productive work environment and expansion of business units.
Senior Vice President of Operations
Employees Club Of California
01.2012 - 11.2015
- Reorganized department structures to enhance operational efficiency and resource utilization, improving team communication and workflow.
- Oversaw $10M operating budget, leading operations across Insurance, Marketing, Sports, Claims, Sales, Accounting, HR, Retail, and IT departments, enhancing cross-functional team collaboration.
- Designed and facilitated comprehensive leadership and culture development programs, focusing on employee engagement and satisfaction; managed vendor relationships and program delivery.
- Achieved 20% increase in membership retention and elevated revenue to record highs through strategic improvements in customer service models and engagement strategies.
- Utilized Customer Relationship Management (CRM) techniques to boost membership retention and profitability, extending average membership duration from 7 to 10 years.
- Expanded affinity program to include B2B partnerships at regional, state, and national levels, emphasizing loyalty and outreach efforts.
- Implemented marketing analytics and big data tools to identify growth opportunities across all channels, resulting in 20% revenue increase post-implementation.
- Improved retail service chain efficiency by 30%, targeting key markets including City of Los Angeles employees, LADWP, County of Los Angeles, LAUSD, and California state employees.
- Aligned organizational objectives with company mission, integrating work strategies to foster business growth while maintaining focus on employee well-being and satisfaction.
Education
Minor - Business Administration
University of Southern California
Los Angeles, CA 05.2001 -
Bachelor of Arts - Spanish Literature & Linguistics
University of Southern California
Los Angeles, CA 05.2001 -
MBA - General Management, Organizational Behavior
University of Michigan - Ann Arbor
Ann Arbor, MI 05.2001 -
Skills
Strategic business planning
Goal Setting
Professional Demeanor
Creating and Delivering Presentations
Adaptability and Flexibility
Continuous Improvement
Interpersonal Communication
Interpersonal Skills
Organizational Development
Relationship and Team Building
Teamwork and Collaboration
Continuous Improvement
Employee Motivation and Performance
Additional Information
𝗪𝗛𝗢 𝗜𝗦 𝗥𝗢𝗕𝗘𝗥𝗧 𝗟𝗔𝗥𝗜𝗢𝗦:
I am an American CEO who happens to be a Mexican immigrant. I learned the power of overcoming struggle, and I want to share that with you in the hopes that the lessons I learned from my journey can inspire you to find your inner strength, personal growth and definition of fulfillment and success; helping you make an extraordinary life out of life's challenges.
𝗘𝗔𝗥𝗟𝗬 𝗟𝗜𝗙𝗘:
I was born in Pihuamo, Jalisco, México and then raised by my parents on an avocado and citrus farm in San Diego County. As a one-year-old, they carried me in their arms across the treacherous Mexican border into America, with nothing more than the clothes on their backs, where new challenges waited for me the next 46 years. They risked everything to give me a better life. As a young immigrant boy, my journey in America started in 1976 in Pauma Valley, California where I dreamt of being successful and having a meaningful life.
Interests
Writing
Golfing
Obstacle Course Competitions
Books on Growth & Personal Development
Timeline
President & Chief Executive Officer
Los Angeles City Employees Association, Inc.
01.2024 - Current
President & Chief Executive Officer
Employees Club Of California
10.2021 - Current
Chief Operating Officer
Employees Club Of California
11.2015 - 11.2021
Senior Vice President of Operations
Employees Club Of California
01.2012 - 11.2015
Minor - Business Administration
University of Southern California
05.2001 -
Bachelor of Arts - Spanish Literature & Linguistics
University of Southern California
05.2001 -
MBA - General Management, Organizational Behavior
University of Michigan - Ann Arbor
05.2001 -