Robert Leach
Media And Public Relations
Knoxville,TN
Summary
Ambitious and driven professional passionate about sales, marketing and communications focused on leveraging experience to have an immediate impact on business revenue and profitability. Persistent leader with a history of surpassing revenue and business objectives through relationship building and management.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
External Communications Specialist II
Pilot Travel Centers LLC
01.2022 - Current
- Draft and pitch company news across a diverse range of topics including energy, transportation, technology, marketing, sales and other corporate developments
- Research media trends and outlets to identify potential targets for earned media coverage
- Helped introduce several key business initiatives to the public including the company’s $1B investment in store renovations nationwide and the first coast-to-coast network of EV fast chargers
- Helped to generate over 4 billion impressions and approximately $2M in publicity value in the first 18 months
- Manage weekly/monthly communications to more than 70,000 customers and nearly 500 sales team members.
- Created and delivered presentations to internal and external stakeholders to showcase work
Business Development & Marketing Representative
Community Journals
04.2021 - 12.2021
- Analyzed consumer trends to create a sales strategy for new business development
- Provide detailed reports outlining the analytics of their print, digital, and social strategies/campaigns
- Delivered $30,000+ in advertising revenue monthly across multiple print and digital media outlets
- Created and launched campaigns across digital and traditional channels to drive sales
- Established relationships with key decision-makers within customer's organization to promote growth and retention
Advertising and Marketing Partnership Manager
BringFido/Kendall Media
01.2020 - 08.2020
- Assisted in editorial calendar planning, content creation, seasonal sales alignment, and social media strategy
- Integrated a new sales strategy in partnership with the editorial team to provide access for other businesses to reach the company’s high number of social media followers and subscribers
- Generated more than $37,000 in advertising sales in the first 30 days
- Facilitated strategy development and planned with cross-functional teams
President of Sales and Marketing
The Palladian Group/ELYSIAN Magazine
04.2019 - 04.2020
- Oversaw creative, marketing, sales, events, and editorial teams
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Met and introduced the brand to the largest luxury goods producers worldwide
- Obtained sponsorships for international event involving the US Ambassador to Switzerland.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue
Advertising Sales Director
Mandel Media Group
06.2017 - 10.2019
- Promoted to National Travel Sales Director for Reader’s Digest, Taste of Home, and Family Handyman with over 25 million viewers monthly
- Designed and delivered the travel section for Reader’s Digest magazine which went out to 18 million subscribers monthly
- Grew travel category revenue by 38% from 2017-2019
- Southeast Account Manager for New York Magazine/New York Media
- Brought in more than $400,000 in yearly advertising revenue
- Sales Support for Hearst Corporation, Town & Country, ELLE, Marie Claire, HGTV, Veranda, ELLE Décor.
- Developed sales strategies and people skills to entice clients, negotiate contracts, and close deals
Education
Bachelor of Arts - History
Georgia State University
08.2012 - 05.2015
United States Marine Corps -
Section Leader
10.2015
Skills
Business Development
Writing
Organization
Microsoft OfficeCRMStrategic Planning
Problem-Solving Skills
Public and Media Relations
Vendor Relations
Relationship Building
Awards and Affiliations
- National Honors History Society, Phi Alpha Theta
- Marine of the Year 2011
- Games Organizing Committee, USA Special Olympics Games
- Team Rubicon Disaster Response
- Military and Veteran Task Force – PRSA
- Chair Veterans Business Resource Group
Timeline
External Communications Specialist II
Pilot Travel Centers LLC
01.2022 - Current
Business Development & Marketing Representative
Community Journals
04.2021 - 12.2021
Advertising and Marketing Partnership Manager
BringFido/Kendall Media
01.2020 - 08.2020
President of Sales and Marketing
The Palladian Group/ELYSIAN Magazine
04.2019 - 04.2020
Advertising Sales Director
Mandel Media Group
06.2017 - 10.2019
Bachelor of Arts - History
Georgia State University
08.2012 - 05.2015
United States Marine Corps -
Section Leader