Summary
Overview
Work History
Education
Skills
References
Timeline
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Robert Lockerby

Encino,CA

Summary

Senior Analyst with extensive experience in data analysis and digital advertising at Consumer Attorney Marketing Group. Proficient in advanced Excel and performance metrics, driving campaign success through detailed reporting and strategic cost analysis. Known for collaboration in fast-paced environments, consistently delivering impactful results.

Overview

26
26
years of professional experience

Work History

Senior Analyst - Client Services

Consumer Attorney Marketing Group
Woodland Hills, CA
06.2016 - 05.2025
  • Managed reporting for 50 to 80 weekly media campaigns, ensuring accuracy and timeliness.
  • Conducted cost performance analysis across digital, TV, radio, and outdoor media.
  • Executed daily campaign performance reporting to track effectiveness.
  • Evaluated and investigated performance metrics of all media campaigns for insights.
  • Established and maintained API connections for various digital media platforms.
  • Performed cost analysis and developed competitive reports for proposals.
  • Researched and analyzed campaign and product data for monthly publications.
  • Reconciled spending across all media types, including digital and traditional.

Sr. Box Office Representative

Warner Bros Motion Pictures
Burbank, CA
10.2007 - 04.2015
  • Collected and organized weekly box office remittance reports for U.S. and Canada theaters.
  • Entered data from smaller theaters and managed digital records for larger circuits.
  • Conducted aging, billing, and collections for regional accounts.
  • Collaborated with MIS department to ensure accurate data transmission and resolve discrepancies.
  • Developed and tested new in-house accounting system alongside MIS team.
  • Processed and scanned checks for electronic bank deposits on a daily basis.
  • Served as second assistant to Vice President of Domestic Distribution for two years.

Office Assistant

Executive Temps
Burbank, CA
09.2004 - 10.2007
  • I worked in a variety of positions including data entry, file clerk, reception & office management.
  • I primarily worked on long-term assignments including Mediacom ad buying (14 months), Warner Bros - Human Resources (9 months) and NBC/Universal Television Production (7 months).

Internet Sales, Product Buyer

Vinyl Fetish Records
Hollywood
01.1999 - 01.2004
  • In charge of all website and EBay sales, which included all research, data entry, online postings, collection of payments and shipping of all online purchases.
  • Web design support and SEO.
  • Product buyer & merchandiser.

Education

High School Diploma -

North Hollywood Polytechnic Community Adult School

Skills

  • Advanced Excel and Microsoft Office
  • Data analysis and entry
  • Digital advertising platforms
  • Core Direct and Nielsen Ad Intel

References

References available upon request.

Timeline

Senior Analyst - Client Services

Consumer Attorney Marketing Group
06.2016 - 05.2025

Sr. Box Office Representative

Warner Bros Motion Pictures
10.2007 - 04.2015

Office Assistant

Executive Temps
09.2004 - 10.2007

Internet Sales, Product Buyer

Vinyl Fetish Records
01.1999 - 01.2004

High School Diploma -

North Hollywood Polytechnic Community Adult School