Robert Lorber
Largo,FL
Summary
A proven leader in sales and team management, I excelled at Harte Hanks/InsideOut Solutions LLC, driving teams to exceed sales targets through innovative strategies and high-quality training. Skilled in sales strategies and motivating people, I consistently achieved top performance metrics, demonstrating exceptional communication skills and results-driven focus.
Experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
16
16
years of professional experience
Work History
Senior Sales Floor Team Leader
Harte Hanks/ InsideOut Solutions LLC
Saint Petersburg, FL
05.2019 - 01.2025
- Ensure Sales Development Representatives are meeting and exceeding agreed-upon sales targets by identifying, promoting, and reinforcing methods of high productivity and quality standards.
- Sales mentoring and skills training for a team of six SDRs.
- Supporting SDRs through live, one-on-one training on the sales floor.
- Exemplify best practices, and promote training.
- Build strong team morale, and encourage positive daily mindsets.
- Promote the well-being and happiness of all team members through coaching and mentorship.
- Conducted regular meetings with the sales floor teams to discuss progress towards goals.
- Monitored sales staff performance, evaluated results and provided feedback for improvement.
- Identified training needs of team members and organized training sessions accordingly.
Team Lead 1
Harte Hanks/ InsideOut Solutions LLC
Saint Petersburg, FL
05.2019 - 02.2020
- Meet individual performance metrics.
- Motivate and support team members to meet and exceed targets.
- Build strong team morale
- Trained new staff in relevant processes and procedures.
- Identify training and development needs to ensure the provision of suitable development and learning opportunities.
Business Development Representative
Harte Hanks/ InsideOut Solutions LLC
Saint Petersburg, FL
05.2019 - 10.2019
- Hunting leads.
- Finding alternative ways to sell: social selling.
- Setting and managing appointments.
- Cold calling 60+ daily
- Converse and engage with senior-level decision makers.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Collaborated with marketing team to create and implement targeted campaigns for business growth.
- Identified key decision makers within target companies and initiated contact with them.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Account Executive
VideoShopping
Tampa, FL
03.2019 - 05.2019
- Selling Video Production and Marketing.
- Lead hunting
- Managing CRM.
- Cold calling 100 or more calls daily.
- Credit card pulling.
- I always met the quota.
- Attended networking events to build relationships with potential customers.
- Performed product demos at conferences, meetings, seminars, or other venues as necessary.
- Identified potential new customers through research of industry trends and competitive analysis.
Advertising Executive
Innovation & Tech Today, IPW
Clearwater, FL
08.2018 - 03.2019
- Selling magazine ads.
- Hunting leads
- Managing CRM
- Cold calling 100 or more calls daily.
- I always met the quota.
- Developed and implemented advertising campaigns for clients across multiple platforms.
- Researched target markets to identify potential customers and determine the most effective marketing strategies.
- Explained to clients how specific types of advertising helped promote customer products or services.
- Identified new customer opportunities through careful study of advertising markets.
- Prepared advertising sales contracts and submitted to clients for sign off.
Business Development Representative
InsideOut Solutions LLC
Saint Petersburg, FL
04.2018 - 08.2018
- Hunting leads
- Finding alternative ways to sell - Social selling
- Identified key decision makers within target companies and initiated contact with them.
- Recognized security risks to properly handle situations.
- Setting and managing appointments
- Cold calling 60+ daily
Senior Digital Media Specialist
YourMembership, Inc.
Saint Petersburg, FL
03.2011 - 03.2018
- Creating digital advertising campaigns.
- Created, edited and optimized digital content for use across multiple channels including websites, blogs and social media platforms.
- Conducted keyword research to optimize SEO efforts for various digital properties.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Established core metrics for projects based upon client needs.
- Managing Salesforce.
- Sales mentoring and skills training
- Maintaining relationships with advertisers.
- New business and renewals.
- Credit card pulling
- 45 to 65 calls daily.
- #1 in sales – always exceeded goals.
Senior Tour Director
Cigar City Brewing
Tampa, FL
12.2011 - 03.2015
- Creating tour schedules.
- Running tours.
- Promoting the brewery.
- Handling cash register and safety issues.
- Answered questions, pointed out overlooked features and offered further details about special exhibits to educate visitors.
- Documented visitor count to record number of individuals entering.
- Provided positive and knowledgeable responses to guest questions and desires.
Senior National Account Rep. – Advertising Sales
National Events Publications
Clearwater, FL
03.2010 - 11.2011
- Selling magazine ads
- Maintained an up-to-date database of customer information including contact details, preferences, orders and delivery information.
- Collaborated with internal departments such as marketing, finance and operations to ensure customer satisfaction.
- Conducted presentations to senior-level executives at prospective accounts.
- Negotiated pricing, contracts, and terms of sale with customers.
- Sales mentoring and skills training
- Hunting leads
- Managing CRM
- Cold calling 100 or more calls daily.
Outside/In Home Sales Representative
Middleton Companies
Largo, FL
10.2008 - 01.2010
- Selling pest care businesses and residential services.
- Produced sales documents, finalized deals and filed records.
- Set up meetings with potential clients and listened to their wishes and concerns.
- Answered inquiries from prospective customers regarding features of products and services offered.
- Warm and cold outside sales.
Education
New England College
Colorado Institute of Art
Skills
- Team-oriented
- Results-driven
- High Integrity
- Team management
- Sales strategies
- Sales training
- Product and service sales
- Upselling techniques
- Microsoft applications proficiency
- Self motivation
- Multitasking
- Excellent communication skills
- Motivating people
- Sales and Marketing
- Performance
- Award-winning
- Sales excellence
References
References available upon request.
Timeline
Senior Sales Floor Team Leader
Harte Hanks/ InsideOut Solutions LLC
05.2019 - 01.2025
Team Lead 1
Harte Hanks/ InsideOut Solutions LLC
05.2019 - 02.2020
Business Development Representative
Harte Hanks/ InsideOut Solutions LLC
05.2019 - 10.2019
Account Executive
VideoShopping
03.2019 - 05.2019
Advertising Executive
Innovation & Tech Today, IPW
08.2018 - 03.2019
Business Development Representative
InsideOut Solutions LLC
04.2018 - 08.2018
Senior Tour Director
Cigar City Brewing
12.2011 - 03.2015
Senior Digital Media Specialist
YourMembership, Inc.
03.2011 - 03.2018
Senior National Account Rep. – Advertising Sales
National Events Publications
03.2010 - 11.2011
Outside/In Home Sales Representative
Middleton Companies
10.2008 - 01.2010
New England College
Colorado Institute of Art
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