Robert Lucas
Project / Program Management
FT. Worth,TX
Summary
Dedicated industry professional with over 24 years of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
2
2
years of post-secondary education
Work History
Sr. Commercial Marketing Manager
T-Mobile
Frisco, TX
04.2023 - Current
- Developed and monitored contextual Network marketing strategies to understand customers messaging expectation and develop campaigns around it to maximum ROI and reduce churn.
- Analyzed and reported on KPIs to validate and demonstrate success of 4 ongoing marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets
Sr. Integrated Marketing Manager
T-Mobile
Frisco, TX
01.2022 - 04.2023
- Collaborated with cross functional teams to development to create and implement over 12 base marketing campaigns and tactics.
- Promoted brand strategy and message continuity across marketing communications within multiple campaigns.
Sr. GTM Manager
T-Mobile
Frisco, TX
11.2020 - 01.2022
- Led and launched multiple programs within established timeframes.
- Managed contractor and led cross functional group to support conversion efforts of all Sprint customers to T-Mobile.
- Defined clear targets and objectives and communicated to other team members.
Project Manager IV Go to Market
Sprint
Fort Worth, Texas
06.2007 - 07.2020
- Planned, designed, and scheduled phases for over 100 projects.
- Provided detailed project status updates to stakeholders and executive management.
- Increased company value with end user tool implementation.
Education
Bachelor of Arts - Business Management
University of Phoenix
Denver, CO 01.2003 - 06.2005
Skills
Project Management
undefinedAccomplishments
Successfully led efforts to convert over 4 millions Sprint accounts to T-Mobile as part of the merger.
Sprint “NLP (Next Leaders Program)" 2017
Timeline
Sr. Commercial Marketing Manager
T-Mobile
04.2023 - Current
Sr. Integrated Marketing Manager
T-Mobile
01.2022 - 04.2023
Sr. GTM Manager
T-Mobile
11.2020 - 01.2022
Project Manager IV Go to Market
Sprint
06.2007 - 07.2020
Bachelor of Arts - Business Management
University of Phoenix
01.2003 - 06.2005
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