ROBERT SHER

Managed Marketing, Sales, Production, and IT departments to double sales in 14 months
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Leadership

• Analyzed problematic areas to provide recommendations and solutions.
• Replaced sales and marketing department personnel to meet business objectives.
• Developed scorecards, dashboards, tracking spreadsheets, data modeling, process monitoring and reporting across all departments.

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Marketing Department

• Collaborated with teams to define and implement marketing and web strategies.
• Improved PPC and social media campaigns and grew the marketing budget from $8000/mo to $37,000/mo which resulted in 8x lead flow and 2 revenue growth

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Sales Department

• Onboarded and managed 135 new B2B accounts (35% increase) to boost revenues.
• Outsourced the sales department and grew headcount from 2 people to 8 people

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Operation Facility

• Enhanced production process to increase output from 156 units to 315 units/mo with only a 45% increase in personnel
• Observed packing operations to verify conformance to specifications and implemented new packing procedures to save time and reduce packing cost.
• Maintained overall safe work production facility environment with employee training programs and enforcement of safety procedures.

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Financial

• Analyzed investment initiatives, including international considerations, and reported the viability of those projects to the CEO
• Audited business segments for product market-fit and reported a recommendation to shut-down and restructure one segment. The recommendation was accepted.
• Conducted weekly contractor time analysis and payroll reporting

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IT/E-commerce

• Implemented e-commerce software to improve client sales by automatically gathering, organizing, and inputting information into 3rd party digital databases.
• Analyzed business accounts and processes to identify underperforming products and business segments, and reported recommendations
• Consolidated 2 CRM’s, order management, and reporting into one

Designed, directed, and successfully launched an automated sales funnel that reduced the typical 2-3 week search-to-lease signing process to just 45 minutes
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Leadership

• Interviewed, supervised and motivated 24 staff members across 4 countries to achieve optimal productivity.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
• Directed technological improvements, reducing waste and business bottlenecks.

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Project Management

• Maintained project schedules by managing timelines and making proactive adjustments.
• Reviewed services and rolled-out updates to meet company quality standards, scheduled production, and revised work-in-progress tracking and reports.
• Monitored resource usage and managed tasks so costs did not exceed budget projections.
• Oversaw planning, application development, verification and risks involved in software projects.
• Gathered requirements, defined scopes, allocated resources and established schedules meeting or exceeding project demands.
• Managed and motivated project teams to promote collaboration and keep members on-task and productive.
• Partnered with project team members to identify and quickly address problems.

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Financial

• Conducted weekly contractor time analysis and payroll reporting
• Managed all financial matters of the company including cash and electronic revenue collection and payment of expenses such as: rent, marketing, investments, and payroll.

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UX

• Suggested enhancements to product design that would improve user experience.
• Identified business development challenges and customer concerns for proactive resolution.
• Collaborated with software developers and end-users to assess user experience and schedule development of key features.

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Other

• Created and pitched presentations to raise capital
  Developed, maintained and updated information, policies, standards and guidelines.

Onboarded and managed new client accounts to boost sales, growing product delivery from 1 store to more than 40 stores across the midwest.
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Operations

• Reviewed production schedules and streamlined processes.
• Tested products or subassemblies for functionality or quality, and troubleshot problems with equipment, devices or products.
• Made sure that products were produced on time and of good quality.
• Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.

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Sales/Marketing

• Developed sales strategy based on research of consumer buying trends and market conditions.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Implementing aggressive sales programs, overhauling processes and facilitating market development.
• Exceeded sales goals and service targets by cultivating and securing new strategic partnerships and customer relationships.

Company-wide budget consolidation lead: IT, Editorial, HR, Benefits, General Administrative.

• Independently managed capital appropriation requests; forecasts, and budget of $110M.
• Produced reports for Managers, Directors, VPs and CFO including monthly actual spending vs budget, expense P&L by product, weekly Ad Revenue and capital expenditure summary.
• Streamlined data deployment using available systems.
• Drafted reports and investment plans for CFO to present at quarterly shareholder meetings.
• Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability and expense forecasts.
• Collected data from other divisions to support quarterly forecasts.
• Created and maintained precise and accurate models, charts and reports.
• Reviewed weekly and monthly budget performance reports, ensuring departments and agencies operated within allocated budgets and investigated excessive expenses and reporting discrepancies.

Appointed as Lead of the “Transition Team” to bring credit operations from Secaucus, NJ to Elgin, IL: learned NJ credit process for replication in Elgin.
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Transition Team Lead

• Trained new team members on credit and administrative functions
• Improved understanding of financial statements, which helped in assessing risk.
• Minimized exposure to default while maintaining customer relationships and encouraging business growth.

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Financial/Credit Analyst

• Maintained 1500 commercial short-term revolving credit accounts totaling $280M in annual credit.
• Contacted customers and requested financial documentation.
• Analyzed customer data such as financial statements to determine level of risk involved in extending credit.
• Made decisions and recommendations for extending lines of credit.
• Controlled credit exposure by providing financial order management support to minimize risk and obtain timely payment.
• Conducted financial review of customer lines of credit by assessing company financials and initiating credit application reviews; obtained references, personal and company financial statements
• Developed a keen understanding of public company 10K and 10Q filings, D&B and tri-merge reports, Personal Guarantees, Letters of Credit, UCC Security Agreements and verified Payment Bonds.