Robert Magana

• Open and close rental contracts.
• Maintain and qualify any incoming rental/sales leads. Follow unassigned leads and qualify/convert them into new business.
• Effectively administer and control the workflow of contracts, along with ancillary documents, on equipment for the rental and sales departments to ensure clients timely receive and execute all necessary agreements with ancillary documents.
• Effectively communicate across all Bakersfield departments on inventory status to ensure equipment is available to fulfill rental and sales agreements. In addition, help upper management with recommendations.
• Professionally communicate with customers on an ongoing basis to ensure rental and sales processes are effectively managed. While also resolving complaints by investigating problems, developing solutions.

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• Managed service staff to ensure customer satisfaction and compliance with company policies, making sure all work is getting completed.
• Maintaining a fleet of semi-trucks, trailers, and rental equipment, ordering parts as needed, and maintaining stock parts.
• Monitored service performance metrics to identify areas of improvement.
• Developed and maintained relationships with customers, vendors, and suppliers. Invoicing customers and maintaining records of fleet work performed.
• Conducted regular team meetings to discuss customer feedback, process improvements, and operational objectives.

• Generated new sales leads through cold calling and networking activities. Developed key customer relationships to increase sales.
• Performed regular follow-ups and maintained relationships with clients to ensure satisfaction with purchases.
• Generated new sales leads through cold calling and networking activities. Developed key customer relationships to increase sales.
• Utilized CRM software tools to track leads, manage accounts, and document conversations.

• Responsible for managing and overseeing the maintenance and upkeep of our equipment fleet. Directed daily operations of the branch, including customer service, sales, marketing activities, and human resources.
• Lead by example, motivating their team to produce and perform at the highest level, and continuously striving to improve the operations and profitability of the branch.
• Evaluated methods to improve workflow, exercising discretion and independent judgment. Engaged in workflow supervision and methods, evaluation of branch operations procedures, and analysis to ensure appropriate overall operation.
• Monitored workflow processes associated with creating invoices, payment processing, and cash application functions.

• Provided outstanding service and handled customer needs for sales and rental of cranes.
• Maintain thorough knowledge of the crane industry and competition. Collaborated with the sales team to meet sales goals.
• Performed regular follow-ups with prospects to close deals in a timely manner.
• Report to management on sales results and customer feedback.
• Utilized CRM software tools to track progress of each sales cycle stage.

• Responsible for selling parts to existing customers and increasing our customer base.
• Inspected and verified incoming parts for accuracy against invoices, delivery notes, and packing slips.
• Received customer orders and placed them into the system for processing.
• Monitored stock levels of all products in the storeroom to ensure adequate supply at all times.