Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Selected Career Highlights
References
Timeline
Generic
Robert Malcolm

Robert Malcolm

Winter Garden

Summary

Emmy-nominated broadcast journalist specializing in communication strategy and media outreach. Expertise in crafting compelling narratives that boost audience engagement and retention. Skilled in leveraging social media analytics to enhance reach across multiple platforms. Extensive experience in leading news production and delivering impactful stories through strong relationships with experts and stakeholders.

Overview

17
17
years of professional experience
1
1
Certification

Work History

National News Correspondent Reporter

Global National News Canada
Sacramento
01.2021 - 09.2023
  • Responsible for writing researching and filming engaging interviews surrounding subject matter for the Canadian audience.
  • Oversee the production and implementation of news content working collaboratively with production crews and other departments for final content.
  • Write shoot and edit content before post production.
  • Maintain presence on social media measuring digital engagement through Hootsuite and other Analytics.
  • Plan content publication and schedule timelines for posting content.
  • Manage data base and nurture relationships with expert sources and contacts at civic, State, and Federal levels.
  • Spearheaded and launched the California bureau which increased viewership for the Network.
  • Perform on-air duties, publish news copy to social media platforms and provide web content for the network.

News Reporter

KOVR CBS 13
Sacramento
02.2019 - 01.2020
  • Freelance reporter responsible for researching the local market and enterprising story ideas for the daily shows.
  • Responsible for sourcing all content for accuracy and presenting the stories on air in a timely manner to meet editorial guidelines.
  • Lead all aspects of journalism and editing operations including research, content creation, editing, and videography.
  • Present highly engaging live coverage for four-hour simultaneous morning shows on CBS and the CW while scheduling live segments.
  • Broke new ground by increasing coverage of the southernmost viewing area which improved viewership.
  • Ensured the level of validity and trust needed to increase retention, engagement, and new audience acquisition.
  • Drive engagement by delivering up-to-the-minute updates for live television, Twitter, Facebook, and Instagram.
  • Authored new technical, political, and social stories supplemented with audio and visual elements which easily communicate technical concepts to a wide range of audiences.

News Reporter

KTVU Fox 2
Oakland
09.2016 - 03.2019
  • Lead reporter for daily news cast.
  • Write, produce and edit stories for on air programming and web broadcast.
  • Provide content for all of the big three media platforms.
  • Execute and develop memorable, interesting and active live shots.
  • Develop sources and contacts.
  • Executing topical stories, while performing duties in a high-pressure environment while meeting tight deadlines.
  • Presented top stories that lead the newsroom in social media engagement measured on in house analytics platform.

News Anchor

KCRA Channel 3
Sacramento
09.2014 - 09.2016
  • Spearheaded and launched the award winning KCRA News at 10pm.
  • Lead the planning, development, and presentation of the first evening's newscast for the country's top-ranking station in the 20th largest media market.
  • Aligned storytelling and television, website, and social network strategies to incorporate emerging trends.
  • Equipped producers, photographers, editors, and web staff with the leadership needed for success.
  • Produced one of the station's most successful videos (with 1.5M+ views on YouTube).
  • Emmy nominated in 2015 for 'Outstanding Achievement Newscast Evening Larger Market' distinction by the National Academy of Television Arts and Sciences.
  • Fostered consistent communication between the News Bureaus and the Sacramento headquarters to promote a full-scope approach to all reporting.
  • Mitigated any dissatisfaction or controversy by creating effective resolutions for any concerns.
  • Created new opportunities by fostering positive relationships with businesses.
  • Implemented a system to generate stories from press releases sourced through State Capitol, CHP, and community stakeholders.
  • Maintain a strong social media presence.
  • Act as station ambassador making public appearances for local charities and serve as Master of Ceremonies for community events.

Anchor

CTV Toronto
Toronto
11.2013 - 09.2014
  • National network correspondent and anchor.
  • Focused on international politics and national issues.
  • Conducted research, wrote, edited, and presented all material for broadcast.
  • Leveraged presentation and communication skills as an education reporter for digital, mobile, television, and social media channels.
  • Authored fresh, engaging content for social media and television viewers.
  • Collaborated with Creative Services staff, Digital Teams, and News Producers during the creation of competitive content which increased visibility and engagement.

Reporter

Global Television
Toronto
12.2010 - 11.2013
  • Served as lead reporter for the 6PM and 11PM newscasts.
  • Contributed packages for 16:9, a national newsmagazine show.
  • Served as substitute anchor, managing editor and lead anchor for weekend show.
  • Managed a staff of 10 employees.
  • Directed all aspects of a news website including the creation of new content, photography, and inventing new engagement strategies.
  • Created strategies, workflows, and schedules for freelancers and columnists based on merging news trends.
  • Coordinated with staff in the region and nationwide during the development of meaningful news and features.

Reporter

Fox 5 New York WNYW
New York
01.2007 - 01.2010
  • Gathered news and presented live reports from the field and in the studio for FOX 5 and sister station, WWOR-TV New Jersey, and Fox News Network.
  • Served as interim weekend anchor for WNYW and WWOR.
  • Generated exclusive 'enterprise' stories (unique, high-interest stories for broadcast) assuming sole responsibility for content, organization, production, and presentation.
  • Assisted producers and writers.

Education

Broadcasting Degree - Communications Radio And Television

Mount Royal University
Calgary, Alberta
05-1997

Bachelor of Arts - Political Science

Concordia University
Montreal, Quebec
10-1994

Bachelor of Arts - Business Management

California State University
Hayward, CA
05-1991

Associate of Arts - Business/Liberal Arts

Gavilan College
Gilroy, CA
06-1990

Skills

  • Public relations and media outreach
  • Communication strategy
  • Broadcast journalism
  • Press release writing
  • Public policy analysis
  • Public speaking and engagement
  • Social media management
  • Research methodologies
  • Storytelling and interviewing
  • Team leadership
  • Project management
  • Video production and editing
  • Event coordination
  • MS Office proficiency
  • Grass Valley editing skills
  • News software familiarity
  • Content creation
  • Mailchimp and Hootsuite expertise

Affiliations

  • National Association of Black Journalists | Member
  • Hamilton Tiger Cats - Canadian Football League | Member (1991)
  • Hayward State University Football Team - NCAA Division II | Member (1990)

Certification

PELLET B, Acquired skills to serve as California police officer by completing the Law Enforcement Test Battery Exam with passing score.

Selected Career Highlights

  • Launched KCRA Channel 3's series entitled 'Making a Difference,' to showcase newsmakers and community members striving to affect change and make a difference.
  • Nominated for a 2015 Northern California Emmy Award for breaking news coverage.
  • Current work has been submitted for consideration for an Emmy award. Commended by current supervisor for being one of the most accomplished writers in the newsroom.
  • Received a Canadian Edward R. Murrow award for special coverage, 'The Danzig Shooting,' a neighborhood shooting in the city of Toronto that left numerous citizens injured and 4 victims dead.
  • As new reporter in US market, took over role as anchor/reporter for Sports Final Edition. Played critical role in station's coverage of the Salt Lake City Winter Olympics. Contributed stories for national coverage.
  • Negotiated an agreement with the NFL allowing a small, independent station unprecedented access to the Buffalo Bills training camp. Spearheaded a long-running series entitled Camp Report. As a result of positive relationship with NFL, station was awarded the Monday Night Football contract.

References

References available upon request.

Timeline

National News Correspondent Reporter

Global National News Canada
01.2021 - 09.2023

News Reporter

KOVR CBS 13
02.2019 - 01.2020

News Reporter

KTVU Fox 2
09.2016 - 03.2019

News Anchor

KCRA Channel 3
09.2014 - 09.2016

Anchor

CTV Toronto
11.2013 - 09.2014

Reporter

Global Television
12.2010 - 11.2013

Reporter

Fox 5 New York WNYW
01.2007 - 01.2010

Broadcasting Degree - Communications Radio And Television

Mount Royal University

Bachelor of Arts - Political Science

Concordia University

Bachelor of Arts - Business Management

California State University

Associate of Arts - Business/Liberal Arts

Gavilan College

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