Summary
Overview
Work History
Education
Skills
Timeline
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Robert Mcdaniel

Robert Mcdaniel

Cedar Park,TX

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

Overview

35
35
years of professional experience

Work History

Founder & CEO

FunorFree
01.2019 - Current
  • Created FunOrFree a shopping rewards app currently available for download in both the Google Play Store and Apple App Store.


  • Envisioned the app, built the team, bootstrapped funding, successfully published app, signed merchants in 19 cities, created campaign to acquire 1,000 app users. This project is still growing.

Founder & CEO

Practice Marketing Pros
01.2004 - Current
  • Founded this full service digital marketing agency specializing in the growth of plastic surgery practices and have grown it successfully for 20 years.
  • Create relationships with Plastic Surgeons & consult with them in all aspects to grow their business.
  • Created a unique system for tracking leads and true net-cost per new patient procedure that was not available with other systems.
  • Improved consult bookings by 300% through systems we created to monitor & improve client's staff communications on phone calls & email. Trained client's staff, provided scripts. Highlight wins. Coach losses.
  • Recruit & provide the vision for our team of Artists, Web Designers, Project managers, SEO specialists, Media buyers, Accounting & Clerical staff.
  • Manage P&L.
  • Consistently grown the business by an average of 20% annually.
  • Implemented efficient operational processes to optimize productivity and resource allocation.
  • Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.
  • Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
  • Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
  • Ensured compliance with industry regulations while maintaining ethical business practices at all times.
  • Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Oversaw marketing, advertising and new product development.

Founder & CEO

Adventure Village
08.1993 - 12.2003
  • Starting from nothing. I sourced the land, designed & contracted the facilities, recruited & trained the staff & managers, and grew the business to $750k in annual revenue over 11 years.
  • Implemented direct marketing to create events with Fortune 500 corporate clients as well as consumers.
  • Created an affiliate marketing channel that provided 25% boost in new clients.
  • Collaborated marketing partnerships with other local businesses & event planners.
  • Implemented retail POS & ecommerce
  • Created an innovative employee profit-sharing program that was calculated on the average daily spend per customer. This correlated to customer reported satisfaction, and kept the employee actions congruent with customer happiness. It provided a daily feedback loop for employees.
  • Created systems, procedures, & checklists to improve consistency in the customer experience.
  • Responsible for creative vision & collaboration to continuously improve the customer experience.
  • Managed P&L and cashflow in a bootstrapped environment.
  • Created & managed vendor relationships. Negotiated favorable terms and pricing.
  • Safety & risk mitigation responsibilities.
  • Managed human resources for a staff of 50+ employees including workers comp claims.
  • Developed collaborative training partnerships with local law enforcement agencies including Houston SWAT team.
  • Negotiated contracts with Fortune 500 clients
  • Navigated legal & regulatory issues.
  • Creative design & facility planning.
  • Crisis management.

Regional Manager

AT&T
01.1989 - 08.1993
  • Started in a high level sales role where I was #1 nationally (had achieved 100% of my annual quota by March). Performance in that role & previous sales management experience led to my promotion to Regional Manager of an associated subsidiary.
  • P&L responsibility for the Houston region of a wireless communications subsidiary of AT&T with a total staff of 4 managers, 22 salespeople, 23 customer service staff and dotted line to the technical staff.
  • Responsible for planning and execution of first national roll out of retail distribution.
  • Consistently top 10% of all offices nationwide in profitability & units sold. Our Houston region itself generated more net profit than all offices combined.
  • Doubled annual sales to high profile Fortune 500 clients by creating a new Unique Value Proposition based around my research into a previously untold story around a technical advantage we had. Used this advantage to differentiate our local office in a commoditized market full of look alike competitors.
  • Fostered strong client relationships through entertainment, golf tournaments, etc.
  • Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.


Education

- Business Administration

Oklahoma State University
Stillwater, OK

Skills

  • Strategy and Business Development
  • Marketing
  • Operations
  • Profit & Loss
  • App Development
  • Sales Management
  • Ecommerce
  • Negotiation
  • Consulting
  • Human Resources
  • Web Design

Timeline

Founder & CEO

FunorFree
01.2019 - Current

Founder & CEO

Practice Marketing Pros
01.2004 - Current

Founder & CEO

Adventure Village
08.1993 - 12.2003

Regional Manager

AT&T
01.1989 - 08.1993

- Business Administration

Oklahoma State University

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Robert Mcdaniel