ROBERT MCLOGAN
Rancho Cucamonga,CA
Summary
Marketing professional with fast paced operational experience. Diverse skill set includes social media coordination/management, event planning and coordination, Strategic Partnership Management, Agency onboarding/coordination, and customer service. 8 Years of experience with event coordination, customer service, and marketing. 5 Years of experience with program orchestration/implementation. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
9
9
years of professional experience
Work History
Content and Partnerships Manager
LIQUI MOLY USA
Irvine, CA
09.2020 - Current
- Built and executed social media strategy through content generation, competitive research, platform determination, benchmarking, messaging and audience identification
- Created and drove marketing initiatives through influencer management, product placement, B2B relationships, and media projects
- Coordinated and executed efforts at trade shows and events
- Supported dealer and consumer sales teams with consistent, targeted messaging and content
- Created and managed retail customer and dealer acquisition efforts through email marketing, website landing pages, and press releases.
Social Media Coordinator/Media Representative
K&N Engineering
Riverside, CA
05.2018 - 05.2020
- Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Grew Instagram followers by over 30%
- Generated, edited, published and shared daily content (original text, images, video) that built meaningful connections and encouraged community members
- Continuously improved by capturing and analyzing appropriate social data/metrics, insights and best practices, and then acting on information
- Onboard and maintain communications with marketing agency, reviewing progress reports, analytics, and calendars
- Orchestrated and managed launch of apparel program, marketing strategy to support it, as well as materials and design of product
- Managed promotional materials, their purchase/ordering, and their distribution for marketing purposes.
- Strategized and developed video content for client's website and social media publications
Marketing/Brand Ambassador
Monster Energy
Orange, CA
11.2017 - 12.2019
- Generated Trial of Monster Energy Drink products by consumers
- Communicated Monster brand message to consumers
- Coordinated over 40 brand activations per year
- Assisted with lead generation for Sales Division
- Developed and strengthened key account relationships
- Built centers of influence network
- Supported sales efforts through event sampling.
Marketing Assistant
National Hot Rod Association
Glendora, CA
03.2015 - 05.2018
- Worked in conjunction with track staff to coordinate marketing events
- Acted as on-site point of contact for corporate marketing managers
- Ensured that advertising presentation met required voice and style guidelines
- Assisted with implementation of marketing strategies throughout track facility and field
- Coordinated and executed event marketing strategies that saw over 2 million viewer impressions both on live television and at each event
Education
MBA - Business
Drucker School of Management, Claremont
Claremont, CA05.2024
Bachelor of Arts - Sociology
University of California, Irvine
Irvine, CA05.2017
Skills
- Marketing
- Customer Service
- Marketing Events Coordination
- Problem solving
- Initiating and Managing Strategic Partnerships
- Content Strategy & Creation
Accomplishments
SEMA "35 Under 35" Industry Award Recipient - 2022
Timeline
Content and Partnerships Manager
LIQUI MOLY USA
09.2020 - Current
Social Media Coordinator/Media Representative
K&N Engineering
05.2018 - 05.2020
Marketing/Brand Ambassador
Monster Energy
11.2017 - 12.2019
Marketing Assistant
National Hot Rod Association
03.2015 - 05.2018
MBA - Business
Drucker School of Management, Claremont
Bachelor of Arts - Sociology
University of California, Irvine
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