Robert McNair
Wesley Chapel,FL
Summary
20 Years of digital media experience on the buy and sell side. A jack of all trades, able to pick up and learn new skills, tools, and platforms with little training. Can effectively hit KPIs and drove consistent ROI in multiple roles. Employee of the Month at DashBid, and two time Platinum Performer at Brkthru.
Overview
20
20
years of professional experience
Work History
Senior Media Trader
Brkthru
Wesley Chapel, FL
02.2022 - Current
- Two-time Platinum Performer Award Winner which goes to Brkthru employee who provides sustained effort at putting clients first while maintaining a positive attitude, lending a helping hand to colleagues, advocating and executing creative solutions for clients, a proven commitment to finding a way to say Yes to clients and colleagues
- Due to persistent efforts, saved Brkthru minimum of $1k per month by setting up direct billing with TripleLift via Beeswax
- Consistently set standard for senior trader job knowledge at Brkthru by confidently explaining campaign nuances, suggesting alternative solutions, proactively providing recommendations, and communicating notes to team in service-oriented way
- Mentored junior traders in best practices for successful trading techniques, improving overall department performance
Advertising Manager
iFIT Health & Fitness
Wesley Chapel, FL
07.2020 - 02.2022
- Fiscal year budget grew approximately 233% based on tremendous growth in acquiring new iFIT users year over year via mobile installs and web trials
- Managed all paid media spend for iFIT Subscription App across search, social, connected TV, and programmatic video and display
- Coordinated with creative teams to develop eye-catching visuals and compelling copy for digital, and social media platforms.
- Maintained strong relationships with partners, ensuring satisfaction through regular communication and progress updates.
Media Buyer
Bisk Education
Tampa, FL
09.2018 - 10.2019
- Spearheaded programmatic media buying for all of Bisk; setting up media buyer training on DSP platforms such as Basis, Amazon, DV360
- After discussions with vendor Modern Nurse and feedback to Bisk client services team on needed optimizations, generated largest volume of leads from email drop in over 2 years
- Strengthened brand awareness by selecting most appropriate media channels based on target audience demographics and preferences.
- Balanced competing priorities and managed tight deadlines to consistently deliver high-quality results that met or exceeded client expectations.
Director, Publisher Development
DashBid
New York, NY
10.2015 - 10.2017
- Consistently hit sales quota of $1-2 MILLION per month by consistently delivering high fill rates for each publisher
- Drove business expansion by identifying new publisher partners such as TimeOut, Mashable, Legacy, Ranker, and explored emerging opportunities with OTT and Connected TV
- Directed DashBid's brand safety efforts to better address advertiser and publisher supply concerns, developed partnerships with White Ops and Integral Ad Science.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Senior Campaign Manager
Connexity
New York, NY
12.2014 - 09.2015
- Administered largest revenue-generating account, MNI Targeted Media, up to $1 million per quarter
- Grew MNI revenue by 20% in Q1 2015 by exceeding campaign objectives based on engagement (click-through and/or video completion rates), leading to higher retention and increased advertising budgets
- Implemented effective budget management strategies, ensuring maximum return on investment for clients.
- Achieved targeted ROI by optimizing digital ad placements and adjusting targeting parameters based on performance insights.
Ad Operations and Yield Optimization Manager
Proclivity Media
New York, NY
04.2012 - 06.2013
- Improved overall company monthly display gross margin from 40% to 60% shortly after coming on board by implementing more efficient programmatic buying strategies, developing best practices going forward
- Due to efforts on NFL Game Pass campaign, exceeded expected signups and ROI for NFL, and this single campaign generated over 50% of total revenue for company
- Developed pricing recommendations and revenue models for potential and existing clients such as Tory Burch, Barneys, Saks Fifth Avenue, and NFL.
- Being Paid Media expert, cross-trained existing employees to maximize team agility and performance.
Yield Optimization Manager
Lucid Media
New York, NY
06.2011 - 04.2012
- Achieved team goals by developing and executing strategic plans and performance metrics.
- Each campaign regularly achieved and surpassed CPA targets through frequent and valuable optimizations.
- Have been part of programmatic media since beginning, did programmatic media buying for accounts that included H&R Block, Chegg, and 7-Eleven
- Pushed new technology enhancements to Lucid Media DSP platform to improve overall business revenue and efficiency
Strategic Account Manager
Conversant Media
Los Angeles, CA
06.2006 - 01.2011
- Delivered over $2 million each quarter in direct and agency business, exceeded revenue goals regularly, becoming one of top Sales Reps in entire company prior to departure
- After suggestions made to creative team, saw 100% REVENUE INCREASE from $200k to $400k month over month for one advertiser
- Enhanced client relationships by consistently delivering strategic insights and tailored solutions.
- Identified new business opportunities with existing clients such as Mindspark Interactive, AT&T, Omnicom, and Digitas, leading to increased revenue growth.
Marketing Specialist
Mindspark Interactive
Irvington, NY
08.2004 - 04.2006
- Administered marketing budget for suite of toolbar products; oversaw tremendous growth for Cursor Mania product from under $100k in spend per month to $1 million
- Negotiated pricing, contracts, and set up new advertising campaigns for each toolbar product directly owned
- Partnered with Product team to improve A/B testing process for creative and brainstorm on new initiatives/products
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
Education
Bachelor of Arts - History and Government
Cornell University
Ithaca, NY 08.2024 - 05.2024
Skills
Media Buying
undefinedTimeline
Bachelor of Arts - History and Government
Cornell University
08.2024 - 05.2024
Senior Media Trader
Brkthru
02.2022 - Current
Advertising Manager
iFIT Health & Fitness
07.2020 - 02.2022
Media Buyer
Bisk Education
09.2018 - 10.2019
Director, Publisher Development
DashBid
10.2015 - 10.2017
Senior Campaign Manager
Connexity
12.2014 - 09.2015
Ad Operations and Yield Optimization Manager
Proclivity Media
04.2012 - 06.2013
Yield Optimization Manager
Lucid Media
06.2011 - 04.2012
Strategic Account Manager
Conversant Media
06.2006 - 01.2011
Marketing Specialist
Mindspark Interactive
08.2004 - 04.2006
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