Robert M. Lowcher
Sykesville,Maryland
Summary
Dedicated sales professional with extensive experience in sales, marketing, and operations, recognized for a proven ability to drive revenue growth while meeting KPIs. Possesses strong communication and negotiation skills, complemented by expertise in CPG, B2B, B2C, and E-Commerce sectors. As a results-oriented Sales Manager, effectively leads teams to surpass targets and expand market presence through innovative strategies and relationship-building. Demonstrates a commitment to enhancing team performance through coaching and implementing optimized operational processes.
Overview
27
27
years of professional experience
Work History
Director of Sales and Marketing eCommerce
BuySPRY
01.2023 - Current
- Responsible for overseeing business growth by crafting and executing sales and marketing strategies, achieving financial targets, nurturing marketplace relationships, and setting sales objectives for BuySPRY's $130M eCommerce business.
- My role includes leading retention, new sales, and service initiatives, managing eCommerce operations, and leveraging data analytics to optimize sales performance
- Marketplaces: Amazon US, MX, CA, Walmart US, Back Market, Reebelo and E-Bay
Sales Manager - New Pools
Anthony & Sylvan Pools
01.2019 - 01.2023
- Responsible for delivering $40M in sales annually while overseeing the division’s recruiting of sales and support staff, marketing efforts, new product development, customer relations, budgeting, construction permitting, and operations
- Obtained double-digit margin growth year over year in a very competitive marketplace through cost savings initiatives with sub-contractors and suppliers while delivering high customer service levels
- Reduced sale to construction times by streamlining the process over 3 years while realizing cost savings
- Selected to be part of the rollout team developing a comprehensive training guide for the organization's new CRM platform
- Successfully managed the business as acting General Manager
- Developed and implemented effective marketing programs that increased lead nurturing, brand awareness, and referral business
Director of Sales – Retail
Thacker Caskets, Inc.
01.2014 - 01.2019
- Responsible for leading Thacker Caskets growing B2B sales team
- A multi-faceted sales management, operations, and marketing position that includes the recruitment of new sales professionals the development of training materials, sales forecasting, tracking, and accelerating growth while forging strong customer relationships and providing exceptional team leadership and coaching
- Transitioned sales team from a product/price model to a fact-based selling model which has consistently grown revenue and profits year over year
- Executed a new hiring process for sales personnel that has had a direct impact on reducing employee turnover and hiring costs
- Developed a new sales compensation program that grew sales year over year on average 11.9% while keeping sales expenses in check
- Championed social media campaign integrating multiple platforms creating increased consumer awareness and growth
- Developed and implemented new product merchandising programs for preferred customers resulting in double-digit increases in revenue and profits
- Implemented an inventory tracking program that has reduced warehouse out of stocks from 8% to less than 2%
National Sales Manager
Neenah Paper Incorporated - Consumer Products
01.2005 - 01.2014
- Led teams charged with $95 million in revenue with year-over-year increases
- In my role, I managed Manufacture Representative groups, developed and implemented account-specific business plans, and interacted with Marketing, Operations and Customer Service as it relates to new product development (branded and private label), merchandising, supply chain, and manufacturing
- Direct account responsibility for Staples, Office Depot, OfficeMax, Inc., Michaels Craft Stores, Hobby Lobby, Amazon, Target, Wal-Mart US & Canada, Meijer, Costco, BJ’s Wholesale Club, PriceSmart, Big Lots, Five Below, Walgreens, CVS Drug Stores, Rite Aid, HEB, Delhaize, AAFES, NEXCOM, and QVC
- In 2013 achieved an 8.9% increase year over year in revenue with key accounts realizing increases in a declining category
- Launched a successful private label line at Michaels Craft stores growing the business to $7 million in revenue over the first 3 years
- Expanded successful private label environmentally friendly offering at Staples growing the business to $30 million in revenue over 5 years
- Re-developed Dept 54 planogram at Target by adding new premium growth products and seasonal offerings that grew market share and revenue
- Co-developed and implemented a new $1.1 million in revenue product offering with the marketing team consisting of 29 new SKUs for Office Depot retail in 2013
- Implemented cost savings initiative that returned $600K to the bottom line at Office Depot
- Awards: Gold Business Excellence Award 2005, 2006, 2009, and 2010 – Presented to top sales leader
- Vendor Partnership Award / Michaels Craft Stores 2009/2010 – Recognition of exceptional products, service, and partnership
Director of Sales – Ahold USA
AOL/Time Warner: Time Distribution Services Group (TDS)
01.1998 - 01.2005
- Oversight of Key Account Managers and Merchandisers, calling on the Ahold USA operating companies, Rite Aid, and ExxonMobil with combined revenue of over $38M
- Drove a 22.5% increase in account revenue and an 18.9% increase in total profit
- Directly interfaced with the Vice President of Sales, Vice President of Customer Development, and TDS Sales and Marketing support staff to manage and execute business plans, goals, and objectives
- Managed day-to-day front-end check-out business at Ahold USA executing sales and marketing plans for a $22M account
- Interfaced with Customer Development Managers regarding category management issues and developed business plans with Key Account Managers and Retail Field Group
- Developed/implemented new merchandising units for self-scan checkouts that successfully integrated all front-end categories saving over $12.9M in total sales and over $1M in revenue for the magazine category at Ahold USA’s Giant Carlisle Pa
- Chain
- New merchandising solution that became the industry standard used by supermarket chains in the US and Canada
- Partnered with Ahold USA and Magazine Wholesalers to implement a new Mainline Magazine merchandising solution that incorporated 'Best Practices'; resulted in 35 store test that realized a 22% increase in units and a 17% increase in retail sales
- Grew customer awareness/satisfaction by 66% vs
- Traditional merchandising fixtures
- Selected for Retail Reorganization Task Force, Retailer Compensation Task Force, and Genesis Mainline/Self Scan Merchandising Solution Group roles
- Lead Sales Trainer for TDS New Hire program
- Awards: Lead Dog Award 2002 and 2000 - Award presented for top sales performance and initiatives
Education
B.S. - Business
Fairleigh Dickenson University
Madison, New JerseyContinuing Education Course Work
St. Joseph’s University
Philadelphia, PennsylvaniaSkills
- Strategic Account Management
- Relationship Building
- Channel Management
- Category Management
- New Product Launches
- Product Development
- Business Development
- Team Building
- Marketing
- Branding
- Private Label
- Vendor Management
- Forecasting
- Supply Chain
- P & L Management
- E-commerce strategy
- Sales Coaching
- CRM software proficiency
- Data-driven decision making
- Sales pipeline management
- Sales training
- Merchandising strategy
Accomplishments
- Gold Business Excellence Award 2005, 2006, 2009, and 2010 – Presented to top sales leader.
- Vendor Partnership Award / Michaels Craft Stores 2009/2010 – Recognition of exceptional products, service, and partnership.
- Lead Dog Award 2002 and 2000 - Award presented for top sales performance and initiatives.
Timeline
Director of Sales and Marketing eCommerce
BuySPRY
01.2023 - Current
Sales Manager - New Pools
Anthony & Sylvan Pools
01.2019 - 01.2023
Director of Sales – Retail
Thacker Caskets, Inc.
01.2014 - 01.2019
National Sales Manager
Neenah Paper Incorporated - Consumer Products
01.2005 - 01.2014
Director of Sales – Ahold USA
AOL/Time Warner: Time Distribution Services Group (TDS)
01.1998 - 01.2005
B.S. - Business
Fairleigh Dickenson University
Continuing Education Course Work
St. Joseph’s University
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