ROBERT MUGO
Doha
Summary
Self-taught, highly skilled, detail-oriented graphic designer with 5 years of experience working in a variety of mediums, including print design and multimedia. Passionate about constructing and maintaining partnerships that result in creative wins that drive interest and profits. Proven track record of increasing website traffic, reducing design time, and increasing brand recognition and engagement. Demonstrated eye for detail and ability to effectively collaborate with cross-functional teams to deliver projects and initiatives on-time, on-budget, and with high-quality results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
GRAPHIC DESIGNER
Cape East
01.2022 - Current
- Designed the layout and graphics for a new email campaign in collaboration with the marketing and web development teams, which improved conversion rate by 22%
- Created performance-based landing pages, banners ads and emails to improve the number of leads by 30%
- Redesigned company letterhead, business cards, and PowerPoint presentation template with modern aesthetics, used regularly by all 100+ people within the company
- Developed design elements and edited PowerPoint presentation given by the manager to shareholders and the entire 50-person company
- Revamped company logo and business cards, boosting brand image and identity by 10% in growth and brand visibility
- Demonstrated strong attention to detail resulting in a 25% decrease in errors.
GRAPHIC DESIGNER
Thika College
11.2019 - 01.2022
- Worked with marketing team to develop graphics-led social media campaign, improving conversion rate by 14%.
- Used adobe photoshop to design email marketing campaigns sent directly to prospective students, increasing response rate by 5% over previous campaigns.
- Produced the layout and graphics of course catalog, used for 4 semesters and sent to over 2,000 students.
- Generated print materials such as posters, flyers and brochures detailing campus-wide events.
- Mentored 2 interns, overseeing project creation and edits for image ads for social campaigns.
- Reviewed college website and recommended changes along with creative team, which contributed to a boost in overall site traffic by 7%.
- Assisted in the development and maintenance of the Thika College style guide.
Education
Certificate - Commercial Photography
Berkeley Consulting WLL
Qatar 07.2023
WEB ANALYTICS MARKETING CERTIFICATION - Marketing
E-Marketing Institute
Online 12.2020
SOCIAL MEDIA MARKETING CERTIFICATION - Marketing
E-Marketing Institute
Online 04.2020
CONTENT MARKETING CERTIFICATION - Marketing
E-Marketing Institute
Online 03.2020
DIPLOMA IN MEDIA STUDIES - Media Studies
Mount Kenya University
Kenya12.2016
Skills
- Decision making
- Problem-solving
- Self-motivated
- Well-organized
- Customer service
- Adobe Creative Suite
- Strong networking
- Presentation ability
- Time management
- Creativity
- Eye for details
Languages
English
Swahili
French
References
Available upon request
Certification
Certificate of appreciation
Altrad Cape - Qatar
Timeline
GRAPHIC DESIGNER
Cape East
01.2022 - Current
GRAPHIC DESIGNER
Thika College
11.2019 - 01.2022
Certificate - Commercial Photography
Berkeley Consulting WLL
WEB ANALYTICS MARKETING CERTIFICATION - Marketing
E-Marketing Institute
SOCIAL MEDIA MARKETING CERTIFICATION - Marketing
E-Marketing Institute
CONTENT MARKETING CERTIFICATION - Marketing
E-Marketing Institute
DIPLOMA IN MEDIA STUDIES - Media Studies
Mount Kenya University
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