ROBERT NELSON
Pittsburgh,United States
Summary
Aspiring to leverage my extensive experience in sales, marketing, and data analysis to pursue an MBA at Louisiana State University Shreveport (LSUS). With a proven track record of driving sales growth, optimizing distribution strategies, and cultivating strong business relationships, I aim to deepen my expertise in business administration and contribute to innovative solutions in the field. My goal is to enhance my analytical skills and strategic thinking to support the development of impactful business strategies and drive organizational success.
Overview
9
9
years of professional experience
Work History
Territory Manager
Nestle Purina
Pittsburgh, PA
11.2024 - Current
- Promote and Sell Purina Products: Drive incremental sales through effective promotion and positioning of Purina products in retail outlets.
- Develop Business Relationships: Cultivate strong relationships with store managers and key decision makers to influence product placement and promotional activities.
- Execute Promotional Plans: Implement customer-specific promotional plans to enhance product visibility and drive sales growth.
- Data Analysis for Strategic Insights: Prepare for retail visits by analyzing store, product, and market data to identify trends and opportunities.
- Distribution Optimization: Utilize data tools to identify and close distribution gaps, aiming for 100% distribution on in-stock and new items.
- Efficiency Strategies: Recommend strategies to improve territory efficiency and overall business activities based on data insights.
Assistant Branch Rental Manager
Enterprise Mobility
Baton Rouge, LA
04.2024 - 11.2024
- Sales Increase: Drove a 15% increase in product sell-through within the branch by implementing targeted sales strategies and training initiatives.
- Team Leadership: Led a team to consistently meet and exceed sales goals, ranking within the top 10 in the Assistant Branch Rental Manager matrix for the region since April.
- Stakeholder Relationships: Built strong relationships with key stakeholders, resulting in improved customer satisfaction and increased repeat business.
- Data Management: Managed data collection and analysis to identify sales trends and adjust strategies accordingly.
- Training Programs: Developed and implemented training programs for new hires, enhancing team performance and productivity.
Store Manager
AT&T
Baton Rouge, LA
12.2022 - 03.2023
- Sales Campaigns: Spearheaded a 20% increase in in-store visits and sales through effective sales campaigns and staff training.
- Training Sessions: Coordinated and led formal and informal training sessions for store associates, resulting in improved product knowledge and customer engagement.
- Retail Partnerships: Maintained close relationships with retail partners to ensure optimal product placement and merchandising, aligning with corporate planograms.
- Team Leadership: Provided leadership and motivation to team members to increase productivity and efficiency within the store.
Retail Sales Supervisor
Office Depot
Hammond, LA
05.2017 - 09.2021
- Team Supervision: Supervised a team of sales associates, providing training and guidance to ensure the achievement of sales targets.
- Sales Improvement: Reviewed sales reports to enhance store performance, resulting in a 40% improvement in sales within three months.
- Sales Strategies: Collaborated with management to create and implement quarterly sales strategies based on insights from sales operations.
- Customer Relationships: Developed relationships with customers and local businesses to generate sales leads and drive store traffic.
Digital Media Intern
Red Six Media, Office Depot
Baton Rouge, LA
09.2019 - 12.2019
- Campaign Management: Managed digital advertising campaigns on platforms such as Facebook Ads Manager and Google AdWords, optimizing campaigns based on performance metrics.
- Research: Conducted research on web, multimedia, and branding topics, presenting findings to senior management.
- Engagement Metrics: Analyzed digital media engagement metrics, including redirects, clicks, and bounce rates, to optimize campaigns and improve client results.
Education
MBA - Project Management
University of Louisiana At Lafayette
Lafayette, Louisiana, LA12-2027
Bachelor of Arts - Marketing
Southeastern Louisiana University
Hammond, LA12-2020
Skills
- Profit-Based Sales Targets
- Retail Commerce
- Sales Trends
- Product Planning
- Data Analysis
- Sales Reports
- Business Relationship Management
- Performance Management
- Merchandising
- Coordination Skills
- Decision Making Skills
- Leadership
- Microsoft Office
Timeline
Territory Manager
Nestle Purina
11.2024 - Current
Assistant Branch Rental Manager
Enterprise Mobility
04.2024 - 11.2024
Store Manager
AT&T
12.2022 - 03.2023
Digital Media Intern
Red Six Media, Office Depot
09.2019 - 12.2019
Retail Sales Supervisor
Office Depot
05.2017 - 09.2021
MBA - Project Management
University of Louisiana At Lafayette
Bachelor of Arts - Marketing
Southeastern Louisiana University