Robert Newson

• Led strategy, creation, and management of social media content across Facebook, Instagram, LinkedIn, and more to increase visibility, build trust, and drive leads.
• Produced branded video content using multi-camera editing, graphics, captions, and on-brand messaging to engage local audiences.
• Used KPI tracking tools (Meta Business Suite, Google Analytics, native platform insights) to monitor engagement, reach, conversions, and follower growth.
• Implemented SEO-driven content strategies to improve discoverability and post performance.
• Managed content calendars, scheduled posts using tools like Buffer and Later, and aligned all content with campaign objectives.
• Executed themed promotions, event coverage, and awareness campaigns with measurable audience impact.

Shot, edited, and produced full episodes for Jill of All Trades, a lifestyle and trades-focused TV segment spotlighting skilled professionals and community stories.

• Managed all social media platforms for Jill of All Trades, creating and scheduling content that boosted engagement and built a loyal digital following.
• Coordinated and delivered completed episodes to FOX 2 Detroit for weekly broadcast, ensuring timely and high-quality content delivery aligned with station requirements.
• Worked closely with Jill Washburn at NewsNet to help evolve and sharpen the Jill of All Trades brand, expanding its narrative and visual style to reach new audiences.
• Played a key role in transitioning Jill of All Trades to Bridge Media Networks, helping secure broader distribution across new channels and platforms.
• Contributed to strategic initiatives that resulted in increased viewership and digital engagement through targeted social media campaigns and cross-platform promotion.
• Assisted in developing show concepts, scouting locations, coordinating shoots, and managing post-production timelines in a fast-paced media environment.

Projects - FOX 2 Detroit, NewsNet, Bridge Media Networks & Pointe Alarm.

• Developed and executed cross-platform content strategy, resulting in a 15% increase in follower growth and 20% increase in engagement over 3 event cycles
• Captured aerial and ground content at major events including the INDY 500, sponsored by 5-hour ENERGY and R.L.L Racing
• Delivered full-service social content (photo, video, captions) and tracked content performance across Instagram, Facebook, and TikTok
• Tracked and analyzed key social KPIs, including : Growth & Reach, Engagement, Conversions, Content Performance, Community & Brand.
• Created and reformatted content across various social media and digital platforms.

• Managed multiple projects simultaneously, meeting strict deadlines while maintaining high-quality results.
• Created titles, captions, graphics and templates in After Effects/Premier Pro. to give edits additional visual flare.
• Expanded company''s service offerings by incorporating drones into existing workflows, providing clients with innovative solutions for their unique challenges.
• Enhanced audience engagement by meticulously editing video content to align with viewer preferences and trends.
• Operated cameras, lighting equipment, and audio gear proficiently to produce high-quality footage in various environments.
• Delivered polished videos on time by efficiently managing post-production tasks such as color grading, sound mixing, and visual effects creation.

• Delivered edits on time for reviews and final delivery.
• Organized and worked with raw footage from multiple cameras and sources.
• Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
• Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
• Regularly invited by top-tier automotive manufacturers (Hyundai, Kia, Genesis, etc.) to attend exclusive media-only vehicle reveals and test drive events.
• Built relationships with PR teams from major automotive brands, attending embargoed briefings and conducting interviews with engineers, designers, and executives.
• Skilled in SEO-driven automotive content, headline optimization, and audience engagement through analytics tools and content strategy.

• Partnered with a trained police canine to conduct patrol, search and rescue, building searches, narcotics detection, and suspect apprehension.
• Responded to high-priority 911 calls across Detroit neighborhoods, often involving violent crimes, missing persons, and active pursuit situations.
• Conducted vehicle and building searches during warrant executions and tactical operations, utilizing K-9 for scent detection and officer safety.
• Maintained daily K-9 training and care, ensuring optimal performance, health, and readiness for duty in a high-stakes urban environment.
• Delivered public demonstrations and engaged with Detroit communities to foster trust, transparency, and awareness around K-9 policing.
• Documented all incidents, arrests, and K-9 deployments in accordance with department policy and legal standards.