Summary
Overview
Work History
Education
Skills
Timeline
Hobbies
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Roberto Padilla

Fort Lee,NJ

Summary

Results-driven Marketing & Co-Marketing Specialist bringing progressive background in technological environments. Natural leader and problem-solver with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches.

Overview

18
18
years of professional experience

Work History

Marketing Analyst

Citigroup, Private Bank
05.2022 - 10.2023
  • Reported performance and ROI of campaign media.
  • Initiated market research studies and analyzed findings.
  • Conducted trend forecasting and analysis.
  • Increased brand awareness through targeted initiatives.
  • Analyzed third-party data and investigated new growth opportunities.
  • Assessed KPIs to achieve in-depth understanding of campaign performance.
  • Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
  • Monitored user behavior and lead generation.

Business Performance Analyst

Samsung Electronics North America
07.2016 - 12.2020
  • Managed over $6 million in annual marketing activities with $15 million in co-marketing revenue via Intel, MSFT, Google MDF B2C/B2B .
  • Analyzed national market intelligence reports external/internal data in addition to NPD, GAP, IDC statistics for Samsung Korea.
  • Organized marketing & co-marketing business plans through Demand Generation & Channel departments.
  • Supervised activities around MDF budget & marketing partner fund.
  • Approved all creative submissions, implemented compliance guides with E-Commerce teams.
  • Assembled proof of execution for online ads, banners and in-store displays.
  • Evaluated US Market Share & tracking of national retail promotions.
  • Reported data-driven recommendations improving customer experience and business performance.
  • Collected, reported on quality statistics to determine national trends.
  • Made data-driven recommendations to organization to improve customer experience and business performance.
  • Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
  • Applied business process improvement practices to re-engineer methodologies and principles.
  • Identified, analyzed and implemented improvement opportunities.
  • Handled POs, Change orders, Invoices.
  • Collaborated across multiple teams to develop cohesive reporting across project executions.

Marketing Specialist

Samsung Electronics North America
07.2013 - 07.2016
  • Analyzed financial transactions B2C/B2B - PC/Tab/Wearables.
  • Creation of budget PUMIs including maintenance and necessary updates.
  • Served as contact person with product groups, vendors and partners.
  • Created plan proposals and provide appropriate back-up.
  • Issued execution order/purchase orders, payment requests, obtained proof of performance from vendors.
  • Provided analysis on spending trends/areas.
  • Issue weekly Marketing Administration (budget) summary status reports
  • Developed technical and non-technical marketing presentations.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
  • Tracked key metrics and developed spreadsheets and data models.
  • Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.

Channel Market Analytics B2B

Samsung Electronics North America
08.2012 - 07.2013
  • Organized marketing database and planning reports B2C/B2B - PC/Tab/Wearables.
  • Managed dealers on marketing website.
  • Analyzed sales database including, resellers, indirect, direct partner and end users.
  • Collected, analyzed Web metrics such as visits, time on site and page views per visit.
  • Created customized marketing materials to increase product awareness.
  • Produced, submitted weekly reports outlining progress against KPI objectives.
  • Created content strategies for digital media.

Marketing Specialist

LG Electronics Inc
06.2005 - 07.2012
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Managed cross-functional teams to successfully execute product launches and promotional events.
  • Analyzed market trends and consumer behavior to inform data-driven marketing decisions.

Education

Associate of Science - Biological And Physical Sciences

BBC - School of Math, Science And Technology
Paramus, NJ
08.2026

Software Support Certification - Mathematics And Computer Science

The Chubb Institute
Jersey City, New Jersey
05.2002

Skills

  • Exceptionally Detail-Oriented
  • Marketing Initiatives
  • Logistics
  • Project Organization
  • Sales And Marketing
  • Team Meetings
  • Project Management Skills
  • B2B Marketing
  • Calendar Maintenance
  • Shipping

Timeline

Marketing Analyst

Citigroup, Private Bank
05.2022 - 10.2023

Business Performance Analyst

Samsung Electronics North America
07.2016 - 12.2020

Marketing Specialist

Samsung Electronics North America
07.2013 - 07.2016

Channel Market Analytics B2B

Samsung Electronics North America
08.2012 - 07.2013

Marketing Specialist

LG Electronics Inc
06.2005 - 07.2012

Associate of Science - Biological And Physical Sciences

BBC - School of Math, Science And Technology

Software Support Certification - Mathematics And Computer Science

The Chubb Institute

Hobbies

Science, Science fiction, Fitness, Travel, Human biology, Psychology

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Roberto Padilla