ROBERT PALATANO
New York,NY
Summary
Results-driven business development and account management professional with a proven track record in exceeding revenue goals, securing high-value partnerships, and driving client retention in the advertising and research industry. Adept at contract negotiations, strategic outreach, and portfolio optimization, with a keen ability to present compelling business value propositions to top-tier brands. Passionate about leveraging data-driven insights and relationship management to drive sustainable growth and maximize organizational impact.
Overview
11
11
years of professional experience
Work History
Manager, New Business and Membership
The Advertising Research Foundation
12.2021 - Current
- Exceeded annual new business goals of $600k+ while maintaining a 95%+ retention rate for managed accounts
- Increased sponsorship sales by securing contracts ranging from $15k - $40k
- Led contract negotiations averaging $40k+ with decision-makers from leading brands such as Jaguar Land Rover, Kroger, Anheuser-Busch, Netflix, and Twitch, effectively presenting business value propositions
- Proactively generated 30+ high-value sales prospects annually through targeted outreach via email, LinkedIn, cold calls, and industry conferences, contributing to consistent revenue growth
- Oversaw and optimized a $500k+ portfolio, strengthening client relationships and revenue streams
Associate Member Manager/New Business Development
The Advertising Research Foundation
01.2021 - 12.2021
- Developed tailored PowerPoint presentations and detailed proposals to highlight business resources, resulting in improved client engagement and deal closures
- Strategically managed member accounts to align organizational offerings with client business goals, achieving a 90% retention rate
Member Associate Analyst
The Advertising Research Foundation
07.2018 - 01.2021
- Delivered weekly revenue tracking reports and maintained an Excel-based dashboard that improved billing success predictions
- Streamlined invoice collection processes, ensuring timely payments across all managed accounts
- Provided technical support and managed customer service portals, resolving account issues and assisting with event registrations
Lead Casualty Underwriting Associate
RSA Insurance Group
12.2015 - 06.2018
- Negotiated premium terms with brokers across the U.S
- And internationally, ensuring competitive pricing for accounts
- Performed underwriting analyses to align casualty accounts with company profitability goals
- Created detailed presentations for Global RSA conferences, enhancing the visibility of U.S
- Operations
Underwriting Assistant
RSA Insurance Group
09.2014 - 11.2015
Education
Bachelor of Arts - Psychology
Richard Stockton University
Marketing Optimization and Insights Certification - undefined
NYU School of Special Studies
12.2023
Skills
- Excel
- PowerPoint
- Outlook
- Salesforce
- Cross-functional team management
- Salesforce management
- Partnership development
- Verbal and written communication
- Clear communication
- Lead generation
- Relationship building
- Stakeholder management
Timeline
Manager, New Business and Membership
The Advertising Research Foundation
12.2021 - Current
Associate Member Manager/New Business Development
The Advertising Research Foundation
01.2021 - 12.2021
Member Associate Analyst
The Advertising Research Foundation
07.2018 - 01.2021
Lead Casualty Underwriting Associate
RSA Insurance Group
12.2015 - 06.2018
Underwriting Assistant
RSA Insurance Group
09.2014 - 11.2015
Marketing Optimization and Insights Certification - undefined
NYU School of Special Studies
Bachelor of Arts - Psychology
Richard Stockton University
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