Results-driven marketing professional bringing progressive background in healthcare environments. Natural leader with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches.
Multiple consulting engagements with major healthcare agencies including digital marketing and operations analysis; pitch and launch strategies; market access strategies and tactics; CRM strategies and implementation; EHR strategies; online promotion and social media strategies.
Recruited to build HCB Health’s digital practice and initiate a best-practice Account Management department to serve a range of healthcare clients. Recruited and supervised digital strategy staffs in Austin and Chicago. Introduced innovative concepts for existing and prospective clients, as well as process innovation across various disciplines.
Recruited to build and provide leadership for a client-facing digital team, which was non-existent when hired. Provided client management and strategic development for projects. Responsibilities included supervising Account Management, Digital Strategy, Video Production, Print/Multi-media Production, Project Management, and Editorial.
Reported to the CEO of this global healthcare communications agency, hired to restructure and revitalize Sudler’s digital marketing division. Also responsible for PharmaGraphics (the S&H Studio for North America), as well a digital development group in Mumbai, India. Operational responsibilities included managing the digital division's financial planning and reporting, and staffing. Supervised new business development and account management/strategy for the digital consumer pre-launch and launch of J&J/Centocor's SIMPONI brand, as well as multi-agency DTP campaigns for REMICAID.
Marketing and advertising
undefinedAdvisory Board member, Digital Health Coalition, a non-profit thought leadership organization that promotes the development of forward-thinking digital marketing capabilities in the pharmaceutical and healthcare industry.
Member, Programmatic Health Council, an organization of agencies and programmatic media vendors dedicated to advocating for programmatic media in pharma.
Former Chairperson, Medical Advertising Hall of Fame, an organization dedicated to recognizing and promoting advertising excellence and educational opportunities for young agency professionals in the medical advertising industry.