Summary
Overview
Work History
Education
Skills
Timeline
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Robert Perley

Venice

Summary

Dynamic leader with extensive experience at Ralph Lauren, adept in merchandising strategy and partnership building. Excelled in elevating brand presence and sales across major retailers by leveraging strong CRM skills and project management acumen. Achieved significant customer loyalty and team motivation, ensuring consistent sales growth and effective brand promotion.

Overview

32
32
years of professional experience

Work History

Ralph Lauren Brand Manager

Ralph Lauren
04.2016 - Current
  • Managed all Ralph Lauren Brands for both Macy's & Dillard's within the Sarasota to Naples territory- volume of $5.5
  • Managed a team paid by RL to perform daily tasks within the Macy's doors. From executing "Directives" to conducting seasonal & weekly "Product Knowledge" sessions.
  • Presented monthly recaps to leadership both internally & externally of the Ralph Lauren performances by "FOB".
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of callout's.

Regional Director

Ralph Lauren
04.2003 - 12.2016
  • Managed the RL team representing the Ralph Lauren brand for Saks Fifth Avenue, Neiman Marcus, Barney's, Holt Renfrew, Bloomingdales, Belk & May Company
  • Responsible for building & maintaining productive and respectful partnerships with accounts through consistent & frequent communication at all levels
  • Ensure staffing structure, brand expressions are all being met while achieving sales target goals,
  • Motivated the Brand Managers through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.


Ralph Lauren Account Executive

Ralph Lauren
04.2002 - 04.2003
  • Managed the Polo Ralph Lauren Dress Furnishings business for Bloomingdales, Macy's, Lord & Taylor & Marshall Fields.
  • Responsible for selling out the seasonal assortments tailored for each account
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.

Ralph Lauren Shop Manager

Ralph Lauren
12.1992 - 03.1999
  • Launched the Polo Ralph Lauren & Purple Label Shops at Saks Fifth Avenue New York with a annual volume of $4.2
  • Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
  • Managed inventory control, staffing, presentation standards and execution of quarterly "Changeovers"
  • Managed inventory levels for optimal product availability, resulting in fewer stockouts and increased sales.
  • Participated in seasonal "Market Appointments" and guided the assortment towards the Saks Fifth Avenue clients profile
  • Built strong & productive relationships between Ralph Lauren & Saks Fifth Avenue through monthly meetings and recaps.



Education

Bachelor of Arts - Marketing

Fairleigh Dickinson University
Teaneck, NJ

Skills

  • Merchandising strategy
  • Event coordination
  • Project management
  • Customer relationship management (CRM)
  • Brand promotion
  • Partnership building
  • Product management

Timeline

Ralph Lauren Brand Manager

Ralph Lauren
04.2016 - Current

Regional Director

Ralph Lauren
04.2003 - 12.2016

Ralph Lauren Account Executive

Ralph Lauren
04.2002 - 04.2003

Ralph Lauren Shop Manager

Ralph Lauren
12.1992 - 03.1999

Bachelor of Arts - Marketing

Fairleigh Dickinson University

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Robert Perley