Summary
Overview
Work History
Education
Timeline
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Robert Petrausch

Old Greenwich,CT

Summary

Seasoned sales leader with a proven track record of driving revenue growth across various stages of company evolution, from startup to industry leader like Meta. With a dynamic blend of strategic vision, team leadership, and deep industry expertise, I have consistently propelled sales teams to exceed targets and capture market share. Skilled in navigating complex business landscapes, forging key partnerships, and implementing innovative sales strategies, I am poised to drive sustainable growth and success in any organization.

Overview

24
24
years of professional experience

Work History

Chief Business Officer

Mercury
04.2023 - Current
  • Established and developed the Mercury sales and marketing departments from the ground up, shaping team structures, roles, and responsibilities.
  • Developed competitive compensation plan, and motivated sales department to exceed sales projections by 40%.
  • Played a key role in driving sales growth that caught the attention of Tom Brady's Creative Studio, Shadow Lion, leading to their investment in Mercury in April 2024.
  • Developed strong relationships with clients (i.e. FanDuel, Shopify, Molson Coors, HelloFresh) for long-term partnerships and increased customer retention.
  • Led cross-functional teams to develop and execute integrated marketing campaigns, including digital marketing, social media, email marketing, and events, driving brand awareness and customer engagement.

Industry Lead, Retail, Global Business Group

Meta
07.2013 - 04.2023
  • Grew revenue 20% year-over-year through strategic sales initiatives and effective team leadership - generating annual revenue over $250,000,000.
  • Led a team of 10 senior sales professionals, providing mentorship and guidance to achieve individual and team goals.
  • Maintained a great team culture with strong Meta Management PULSE scores. Robert's PULSE score was one of the highest on the CPG/Retail team at Meta.
  • Clients under Robert's team included Best Buy, CVS, Petco, Whole Foods, eBay, Lowe's, among many others.
  • Robert has served as a keynote speaker/panelist representing Facebook, most recently at the eTail conference in Palm Springs, CA.

Executive Vice President, Sales

UrbanDaddy
07.2006 - 07.2013
  • Played a pivotal role in founding the sales department and developing the company's initial sales strategy, resulting in a rapid market penetration resulting in 8 consecutive years of revenue growth.
  • Built and led a top-performing US sales and marketing team of 14 professionals, fostering a culture of excellence, accountability, and continuous improvement.
  • Cultivated key partnerships with major advertising agencies and brands, resulting in a 100% expansion of client base.
  • Conducted deep market research and analysis to identify emerging trends, customer needs, and competitive threats, informing strategic decision-making to attack the men's market.


Business Development Director

iCrossing
02.2004 - 07.2006
  • Robert served as Business Development Director for iCrossing in New York City
  • Robert was the companies number 1 sales person/new business generator
  • Robert established new business relationships with many Fortune 1000 companies, top retailers and ad agencies during his time at IC.

Director, Sales

Vivendi
08.2002 - 09.2003
  • Robert was responsible for digital advertising sales for Vivendi's online music properties RollingStone.com, MP3.com and eMusic
  • Rob had relationships with direct clients and agencies on the east coast.

National Sales Director

Return Path
02.2000 - 08.2002
  • Sales/Business Development Role Email Marketing leadership
  • FYI, NetCreations/PostMasterDirect.com is now a part of ReturnPath.

Education

BS - journalism

Boston University

Timeline

Chief Business Officer

Mercury
04.2023 - Current

Industry Lead, Retail, Global Business Group

Meta
07.2013 - 04.2023

Executive Vice President, Sales

UrbanDaddy
07.2006 - 07.2013

Business Development Director

iCrossing
02.2004 - 07.2006

Director, Sales

Vivendi
08.2002 - 09.2003

National Sales Director

Return Path
02.2000 - 08.2002

BS - journalism

Boston University

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Robert Petrausch