Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic

Robert Ricks Jr.

Frisco,TX

Summary

Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Performance-oriented Sales Leader offering exceptional record of achievement over a 25-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

31
31
years of professional experience

Work History

Sr. Director of Sales West Coast- Canada-Mexico

Comdata Inc.
01.2020 - 05.2023
  • Established and grew aftermarket sales department, set sales targets and introduced customer satisfaction survey.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
  • Connected with prospects through trade shows, cold calling and local-area networking.

Director of Strategic Sales West Coast Canada

Comdata Inc.
01.2013 - 01.2020
  • Primary responsible for the development of fuel management reporting for companies that have Alternative Fuels, retail, Cstores, travel centers, fixed based operations, and all unattended fueling stations
  • Also, private fueling fleets such as terminal fleets, schools districts and municipalities
  • Comdata's new site controller, Smart Site, is a leader in reporting and monitoring for your unattended sites
  • Key areas, Hydrogen, CNG, LNG, LPG, Bio, and renewable fuel
  • Comdata Fuel Management Systems such as the Smart Site and Smart Solutions currently accept ALL cards in the industry.
  • Supported continuous improvement of group strategies, program development and organizational effectiveness to drive revenue.
  • Negotiated agreements to develop and execute profitability strategies for key accounts.
  • Generated sales activity to build functional pipeline of qualified opportunities.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Director of Sales Reseller Program

Comdata Inc.
01.2015 - 01.2022
  • Created an external sales channel primarily focused on extending the Comdata product brand and product offering through existing partners in the US.
  • Partnering with high performing organizations that hold strong relationships outside of our normal channels.
  • Scaled the program from 0% market share to 47% in the US.
  • Revenue growth from 0% to 5M annually.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.

Director of Alternative Fuels

Comdata Inc.
01.2013 - 01.2015
  • Pioneered our entry into the Alternative Fuel segment.
  • Primary responsibility was to increase our footprint for the development of our fuel management systems and reporting for companies that have CNG, LNG, Propane, and Hydrogen as the main source of fueling
  • Drove innovation by leading initiatives to develop new capabilities on platform.
  • Interacted well with customers to build connections and nurture relationships.
  • Also, private fueling fleets such as terminal fleets, schools’ districts and municipalities
  • Obtained 95% market share in the Hydrogen and the CNG segments.
  • Led technical review and optimization processes.
  • Tracked activity, documented root cause and reported on findings.
  • Managed strategic planning, testing, troubleshooting and technical pre-sales aspects of the US.

Regional Sales Director

Comdata Inc.
04.2009 - 12.2012
  • Southwest Region Role was to sell Comdata’s solutions that included truck stop point-of-sale (POS) systems, regulatory compliance programs, and receivables financing options
  • Manage inside team member to hunt and farm for new opportunity in the Southwest Region which included , Tx, La, Ar, Ok, Ks, Ne, Mo and Ks.
  • Identified new product opportunities and target customers.
  • Created regional sales plans and quotas.
  • Served instrumental role in closing 23 enterprise accounts valued at $3.5 in annual sales.
  • Managed sales team of 34 employees.
  • Coordinated full sales operations within assigned region.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Established pricing strategies to maintain competitive pricing and maximize profits.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Area Rental Manager

Enterprise Rent A Car
09.2004 - 12.2009
  • As a Area Rental (District, , directed a area comprised of 10 retail stores with 25+ employees, a fleet of 800 automobiles representing over $45 million in assets
  • I was instrumental in growing area sales from $1.1M to $1.8M, expanding account base from 50 to 150 and increasing market share 30%
  • Established new performance benchmark and trained sales force on implementing sales - building customer inventory rationalization programs
  • Developed policies and procedures, price book, and underwriting for all branches in the region which resulted in a loss reserve below company average that increased operating profit by $250,000
  • Influenced 10 major dealerships and repair shops to sign PPOs to prevent competition partnerships that increased referrals by 10%
  • Analyzed transportation needs for several Fortune 500 companies and helped to establish Enterprise as a leader in the corporate travel market in the Northwest Mississippi and West Tennessee area by successfully negotiating contracts naming Enterprise as the primary vendor for rental cars
  • Increased profit margins and dollar volume through monthly analysis of financial statement and identifying areas of opportunity in production and cost control - resulted in over 25% increase of gross profits.
  • Resolved customer disputes to maintain positive relationships and increase customer base.
  • Coordinated with sales teams and clients to manage inventory, adjust orders, and handle logistics.
  • Executed sales and marketing initiatives to increase revenue for company.
  • Helped train new staff on company policies, procedures and standards, boosting productivity.
  • Determined clients' needs and helped select appropriate rentals fulfilling requirements.

Branch Manager

Enterprise Rent-A-Car
01.1997 - 01.2004
  • As a Branch Manager I directed daily activity of rental branch and 8 employees; operating more than 275 vehicles representing $800,000 in assets
  • Spearheaded the establishment and development of mutually beneficial business partnerships with the local account base to increase market share more than 15% for two fiscal years
  • Responsible for increasing revenue, developing under-developed markets, controlling costs and exceeding customers' expectations which resulted in highest customer service scores in the state - 24 month average of 84%
  • Captured three of the biggest dealerships from the competition by being persistent and following through with promises that resulted in closing of competitor permanently
  • Recognized for excellence in employee development as the Mentor of the year 2004,2005,2007.
  • Assessed employee performance and developed improvement plans.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Engaged employees in business processes with positive motivational techniques.
  • Complied with regulatory guidelines and requirements.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
  • Resolved various issues impacting sales management and business operations.
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
  • Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.

Manager Assistant

Enterprise Rent-A-Car
01.1996 - 05.1997


  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
  • Enhanced supervisory and leadership abilities by working closely with supervisor.
  • Pursued every opportunity to learn about the business at all levels and improve team member support.
  • Gained knowledge of company policies, protocols and processes.
  • Assisted with onboarding of new employees by providing training and development resources.
  • Mentored team members to enhance professional development and accountability in workplace.
  • Acted with integrity, honesty and knowledge to promote culture of company.
  • Handled day-to-day customer or client questions via telephone or email.
  • Assisted established management staff with operational oversight, business development, and process improvement strategies.
  • Organized projects and contests to increase sales and encourage exceptional customer service.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.

Manager Trainee

Enterprise Rent-A-Car
06.1995 - 01.1996
  • Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
  • Enhanced supervisory and leadership abilities by working closely with supervisor.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Manager Trainee Of the Year for the Southwest Region.
  • Top Sales, Customer Service, Community Outreach Employee Of The Year.

Manager in Training

Wal-Mart Supercenters Inc
05.1992 - 05.1995
  • Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
  • Enhanced supervisory and leadership abilities by working closely with supervisor.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Stayed up to date on changing product and service options to provide top-notch support to customers and employees.

Education

Associate of Science - Secondary Education

University of Central Arkansas
Conway, Ar
05.1992

Skills

  • Strategic Marketing
  • Business Development
  • Motivational Speaking
  • Strategic Selling
  • Category Growth
  • Issue and Conflict Resolution
  • Account Management and Updating
  • Quota Achievement
  • Performance Tracking and Evaluations
  • Customer Satisfaction

Accomplishments

  • Comdata 10 time Presidents Award Winner.
  • Comdata 2 Chairman Award Winner.

Additional Information

  • 10 Time President's Award Winner.
  • 2 Time Chairman's Award Winner.
  • Big Bro Big Sisters Volunteer Of The Year ERAC- Memphis, Tn.
  • 4 Time All American Track & Field University of Central Arkansas.
  • 12 Time All- Conference.
  • 100m -200m Sprint Champion 90-91,


Timeline

Sr. Director of Sales West Coast- Canada-Mexico

Comdata Inc.
01.2020 - 05.2023

Director of Sales Reseller Program

Comdata Inc.
01.2015 - 01.2022

Director of Strategic Sales West Coast Canada

Comdata Inc.
01.2013 - 01.2020

Director of Alternative Fuels

Comdata Inc.
01.2013 - 01.2015

Regional Sales Director

Comdata Inc.
04.2009 - 12.2012

Area Rental Manager

Enterprise Rent A Car
09.2004 - 12.2009

Branch Manager

Enterprise Rent-A-Car
01.1997 - 01.2004

Manager Assistant

Enterprise Rent-A-Car
01.1996 - 05.1997

Manager Trainee

Enterprise Rent-A-Car
06.1995 - 01.1996

Manager in Training

Wal-Mart Supercenters Inc
05.1992 - 05.1995

Associate of Science - Secondary Education

University of Central Arkansas

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Robert Ricks Jr.