Robert Roedel
Dream Nissan Midwest
Lake St Louis,MO
1
Certification
15
years of professional experience
Results-driven Sales and Management Professional with extensive experience in driving revenue growth and enhancing market presence. Increased sales performance through effective training and mentorship of both veteran and new sales teams while securing customer loyalty and fostering strong relationships. Focused on leveraging strategic planning and negotiation skills to achieve operational excellence and elevate dealership profitability.
Work History
General Sales Manager
1 Year 3 Months- Instrumental in turning dealership around from a net loss of 1 Million Dollars in 2025 to profitability in 2026
- Increased Finance PVR by $1200 per vehicle, with processes and menu selling
- Increased new and used vehicle PVR by average of $700 per vehicle
- Hired, trained, supervised and monitored the performance of the new- and used-vehicle department
- Prepared annual dealership forecast, projecting unit sales, gross profits, expenses, and operating profits for new and used sales departments.
- Collaborated with sales managers to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit.
- Approved all sales incentives and salesperson pay plans
- Developed ongoing sales training systems, incorporating weekly sales meetings to enhance team skills.
- In charge of allocation and vehicle ordering to maintain proper stocking and selection
- Attended managers meetings as requested and met with all bank and manufacturer representatives
- Directed sales operations, aligning inventory, pricing, and floor activity with dealership revenue goals.
- Coached sales staff on desking, customer engagement, and closing techniques to improve performance.
- Reviewed deals for compliance, profitability, and accuracy before final approval.
- Implemented CRM follow-up standards to strengthen lead conversion and customer retention.
- Collaborated with finance and inventory teams to streamline deal flow and vehicle allocation.
- Monitored sales metrics to identify gaps and adjust team priorities quickly.
- Recruited and developed sales talent, building consistent leadership across showroom operations.
- Resolved customer concerns efficiently, protecting satisfaction scores and dealership reputation.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
- Streamlined communication channels between sales, marketing, and customer service departments to ensure a cohesive approach to business development.
- Upheld company policies and implemented standards fairly.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Reduced operational costs by identifying inefficiencies within the sales process and recommending targeted improvements.
- Developed and implemented comprehensive salesperson training program.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
- Maintained extensive knowledge of company products and services.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
- Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
- Created comprehensive monthly reports showcasing departmental achievements, challenges faced, and opportunities for growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Implemented systems and procedures to increase sales.
Regional Manager for IL,MO,KS,and AR
6 Months- Trained sales staff on management techniques and CRM usage, enhancing team capabilities and customer engagement
- Booked backlog of 9.5 Million dollars since start of year
- Multiple projects across territory in excess of several million dollars
- Inventory management and acquisition of inventory, manage projects for Telecom installation and shipping of items ordered
- Overcoming Customer Objections, Project Delays, Budget constraints
- Managed multiple projects across various locations across territory in excess of several million dollars
- Complete sales process training, cold calling, market share growth month over month
- Managed 20 million dollar budget for region, ensuring effective allocation of expenses and procurement
National Sales and Management Trainer and Dealership Management and Operations Analyst
5 Years 9 Months- Complete Sales Process Training
- Customer-centric selling
- Training to Overcoming Customer Objections
- Desking, CRM and F&I preparation training
- Closing on showroom
- Coordinated communication with manufacturers to address inquiries and resolve issues.
- Hired and trained sales team, managed manufacturer qualifications and handled HR responsibilities.
- Manufacturer liaison
- Implemented new car and pre-owned management techniques to maximize gross profit.
- Conducted financial statement analysis to inform strategic decisions.
- Facilitated management training sessions on leadership, communication, and performance coaching.
- Assessed learner needs to tailor workshops for supervisors and emerging leaders.
- Developed training materials aligned with organizational goals and manager competency requirements.
- Coached managers on conflict resolution, delegation, and employee engagement practices.
- Monitored training effectiveness and refined content for improved knowledge retention.
National Trainer and Dealership Analysis, with General Manager Duties in Dealerships
5 Years- New Car and Pre Owned Management techniques for maximum gross profit
- Budgets, strategies, manufacturer compliance
- Expenses in line
- Sales team hiring, training, manufacturer qualifications and HR responsibilities.
- Served as liaison between manufacturer and dealership to facilitate communication.
- Hired and trained sales team, managed manufacturer qualifications and HR responsibilities.
- Advertising - budgets, compliance and campaigns
- Customer-centric selling
- Complete Sales Process Training
- Inventory management and Acquisition of Inventory
- Advertising- budgets, compliance and campaigns
- Turned around underperforming dealerships by implementing cost control measures.
- Sales and Management Training
- Delivered dealership training on sales processes, menu presentation, and customer engagement techniques.
- Developed standardized curriculum for product knowledge, compliance, and F&I workflow consistency.
- Coached managers and staff on closing skills, objection handling, and appointment setting.
- Assessed store performance and tailored training plans to address operational gaps.
- Facilitated live workshops, role-play sessions, and one-on-one coaching for sales teams.
- Guided leadership on implementing best practices across sales, finance, and delivery functions.
- Refined training materials to improve retention, consistency, and process execution.
- Monitored training adoption and reinforced accountability for dealership performance standards.
Sales Manager
1 Year- Full Sales Cycle experience- initial contact through delivery.
- Built and nurtured client database to strengthen long-term relationships and enhance customer satisfaction.
- Facilitated client negotiations to reach mutually beneficial agreements.
- Many are still friends to this day and I consult with them on their automotive needs
- Managed inventory levels to ensure product availability and optimal stock.
- Contributed to management team in determining pricing and inventory strategies to optimize sales.
- Established and maintained relationships with high-profile clients, resulting in continued business and referrals.
- Awards and Achievements
- #1 Sales 10 of 13 months
Education
Manager and Sales Cycle Training
Win-Win and Team Negotiating Training
Skills
Customer retention management
Advisory boards
Industry Advisory Roles
Dealer Advisory Roles
Office software proficiency
Sales leadership
Sales development
Vehicle Management- V-Auto and Manheim Online Auctions
Sales optimization
Digital Marketing Platforms
Team leadership
Employee engagement
Team building
Sales growth
Pricing strategy
Profit enhancement
Sales management
Sales demonstrations
Coaching programs
Lead management
Sales efficiency
Staff coaching
Certification
- Joe Verde Sales Cycle Training Manager and Sales Cycle Training Chicago 2010
- Grant Cardone Negotiating Training Win-Win and Team Negotiating Training, Atlanta, GA 2008.
- Audi E Commerce Training
- Toyota E Commerce Training
- Porsche Technician & Product Training
- GM Sales School
- Master Certified Sales Training
Timeline
General Sales Manager
Dream Nissan Midwest
08.2025 - CurrentRead More
Regional Manager for IL,MO,KS,and AR
Millennium Broadband Solutions
01.2025 - 07.2025Read More
National Sales and Management Trainer and Dealership Management and Operations Analyst
David Lewis and Associates
04.2019 - 01.2025Read More
National Trainer and Dealership Analysis, with General Manager Duties in Dealerships
R.S. Roedel Dealer Consulting
01.2014 - 01.2019Read More
Sales Manager
Parktown Porsche/Audi
01.2012 - 01.2013Read More
Master Certified Sales Training
Read More
GM Sales School
Read More
Porsche Technician & Product Training
Read More
Toyota E Commerce Training
Read More
Audi E Commerce Training
Read More
Grant Cardone Negotiating Training
Read More
Joe Verde Sales Cycle Training
Read More