Summary
Overview
Work History
Education
Skills
Certification
Personal Traits
Key Clients
Skills - Years Of Experience
Personal Information
Websites
Affiliations
References
Timeline
Generic
Robert Santoré

Robert Santoré

New York,USA

Summary

Dynamic UX Design Strategist with a proven track record at Apple, leveraging user-centered design principles and creative direction to drive innovative solutions. Expert in Agile methodologies, I have successfully enhanced user experiences, resulting in significant operational efficiencies and increased revenue. Passionate about leading teams to achieve exceptional design outcomes.

Overview

37
37
years of professional experience
1
1
Certification

Work History

SR UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT

DCX/LUXOFT
New York, New York
06.2023 - Current
  • Developed a robust internal application (CPP DataPortal) designed to empower CPP employees & financial analysts with streamlined access to internal datasets, explicitly tailored for investment research, modeling, & predictive analytics. This specialized app facilitates data requests both by individual users & on behalf of others, significantly enhancing collaboration & operational efficiency.
  • Key features of the CPP DataPortal include:
  • User-Centric Design: Created high-fidelity interactive designs and prototypes with Figma Enterprise, focusing on ease-of-use, intuitive navigation, and rapid access to thousands of databases, tables, and views.
  • Advanced Security Integration: Seamlessly incorporated AWS Identity and Access Management (IAM), Security Assertion Markup Language (SAML), and tag-based permissions, ensuring secure and compliant data handling aligned with organizational policies.
  • Automated Repository Management: Integrated automated GIT repositories stored in Amazon S3 buckets, enabling structured version control, simplified management, and secure storage of database assets.
  • Approval Workflow: Engineered a comprehensive approval interface for data owners and stewards, providing clear oversight, accountability, and expedited processing of data access requests.
  • This project was executed within a three-month short-term engagement, delivering targeted enhancements to the internal portal’s user experience and data management capabilities, thus directly supporting critical financial analyses and investment decisions.

CONSULTANT: CREATIVE DIRECTION / UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT, DEV LEAD

MKTG.AI
New York, New York
07.2021 - 12.2022
  • Led the development of MKTG.AI, an innovative AI-powered asset management platform designed to streamline and unify access to all digital assets across marketing teams, agencies, and enterprises. This platform features comprehensive tools for brand enhancement and management, and orchestrates social media campaigns, significantly enhancing efficiency and collaboration. By integrating an advanced API, MKTG.AI offers seamless compatibility with major cloud services such as Box, DropBox, Google Drive, and Frame IO. This integration ensures a centralized hub for viewing, adding, creating, and targeting digital assets for both internal use and external deployment, revolutionizing the way organizations manage and leverage their digital resources.
  • Deployed system with identified journeys from C-Suite KPI global dashboards, to management tools to primary asset level creation and management by creative design teams and third party consultants
  • Drove MKTG.AI to centralize over $1 million in monthly social advertising, streamlining client operations across major platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube) and integrating cloud, social media, and streaming services for optimized efficiency and cost savings.
  • Led the development from concept to launch, including UX design, strategy, positioning and coding, culminating in successful adoption by leading apparel brands such as Brooks Brothers, American Apparel, Reebok, Eddie Bauer, Forever 21, Lucky Brand, and Direxion ETF, demonstrating hands-on leadership and strategic execution.
  • MKTG.AI provides an approximate annual savings for client partners of over $1M annually for each brand adopting platform

GLOBAL CHIEF CREATIVE OFFICER / GLOBAL UX DESIGN AUTHORITY

CEMEX / NEORIS
Miami, FL
08.2020 - 09.2022
  • Global Chief Design Officer & Design Authority responsible for building and managing international UX design practice. Direct report to company CEO & CIO. Member of SR management steering and business strategy team.
  • Lead international UX/CX team focusing on Cemex’s online portal CEMEX-GO & B2B construction platform serving 60K customers in 29 countries with 250,000+ users processing 30,000 daily transactions representing 63% of $13 billion a year in net revenue amounting to $8.19 billion.
  • Recruited and built global UX/CX design team with 150+ resources in 7 locations worldwide initially started with 27 unorganized resources recruited new individuals to round-out the team in order to handle growing project loads and build a modern, global design practice to provide services to internal and external clients.
  • Launched UX/CX/Design labs for employee learning, promoting UX/CX best practices with state of the art venue for client/partner engagement, focus groups and ideation. Locations in Prague, Miami, Monterrey, Mexico City and Madrid, Spain.
  • Operational budget responsibility of $16.55M annually with billing of $27M = revenues of $10.5M annually in 2019
  • Implemented a standardized ‘7 Pillars of EUX/CX/Product Design’ including certified Agile training, tools and approach.

CONSULTANT: CREATIVE DIRECTION / UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT

APPLE COMPUTER
New York, New York
04.2021 - 12.2021
  • Led the first UX/UI iteration for the re-branded Apple Final Cut Studio, formerly Final Cut Pro, incorporating Motion, Logic Compressor, and new 3D social immersive tools into Apple’s spatial computing platform Vision Pro and VisionOS. This initiative aimed to revolutionize creative production workflows, emphasizing hands-on involvement in spearheading advancements in Apple’s cutting-edge creative software offerings for it’s premiere video editing suite to spacial computing enabling new ways to produce truly immersive spacial video and audio.
  • Played a pivotal role in translating complex concepts into actionable directives, ensuring compliance with Apple’s security policies while fostering a strategic understanding of leveraging the new spatial computing platform Vision Pro. This collaboration across creative directors and teams not only maintained a cohesive direction but also enhanced internal design processes and introduced innovative spatial user experiences within the development of UI elements into a 3D spacial environment.
  • Fostered a collaborative culture within a high-performance team, facilitating the integration of diverse design efforts into a unified language within Apple’s central repository, despite challenges related to maintaining and adhering to stringent security policies. This nurtured creativity and design excellence among internal and externally-siloed teams.

EVP CREATIVE DIRECTOR PRODUCT/UX DESIGN & STRATEGY

THE NEW YORK CITY OFFICE OF INFORMATION TECHNOLOGY
New York, New York
11.2015 - 12.2018
  • Established a best practice foundation for the agency’s inaugural in-house UX/CX product design practice.
  • Led a 15-person creative and technical/development team (+65 engineers in Bangor) driving the design and development of user-facing experiences for the City of New York’s web & mobile applications modernization project.
  • Standard platform, design, and architecture across all DDS/DHS & OIT web-enabled applications.
  • The initial pilot implementation of the standard architecture required to transition homeless veterans off the streets, from a protracted period of 6 to 8 months to just one week. This acceleration resulted in an average monthly saving of approximately $48M for the City of New York. Following these remarkable outcomes, the Mayor’s office has mandated the adoption of $48M annually by all departments with similar requirements as the standard protocol.
  • Successfully deployed a unified, modular visual CSS/code-based asset library implemented in over 300 of the city’s web & mobile applications, serving a diverse user base of over 34,000 city employees, consultants, and partners. Developed best practice UX/CX & product development lab and recruited resources to meet growing project demands.
  • Built and nurtured a team to ensure compliance with federal, state, and local ADA 508 and WCAG 2.1 accessibility standards for all applications within the department’s influence.

SVP PRODUCT/UX DESIGN & STRATEGY / CREATIVE DIRECTOR

MARKETFACTORY (NOW ION INVESTMENTS)
New York, New York
09.2014 - 11.2015
  • Investor relation / Presentations Lead:
  • Investor engagement targeted and engaged with aligned investors through strategic outreach to secure funding commitments for Marketfactory and a successful acquisition of the company by ION Investment in the mid 8 figures.
  • Complex platform offerings presenting with C-suite securing $22M financing from ION Investments.
  • FOREX Platform Development:
  • Spearheaded the development of a new FOREX trading platform and client portal as the lead UX designer, focusing on creating intuitive user experiences for both external clients and internal teams. Defined the UX/CX strategy by integrating front-end technologies (Bootstrap, AngularJS), with NodeJS and RESTful JSON APIs for smooth interaction with C++ back-end, covering all aspects from requirements gathering, to mass use, to acceptance testing.
  • In its debut year, the platform successfully processed and facilitated transactions exceeding $300 billion, showcasing its robust capability in handling extensive trade volumes. Pivotal hands on leadership role in shaping the user experience, leading the design of all user interface elements and interactions, including navigation, namely ‘MarketFactory Nexus’, ‘MarketFactory Reflection’ & ‘MarketFactory Whisper’. My contributions ensured intuitive navigation and efficient operation, significantly enhancing the user interaction with cutting-edge trading solutions.
  • Full-stack skills enabled collaboration with engineering teams in New York City and London, providing close expertise for GUI implementation and ensuring seamless design execution. Led user research, including meetings with key clients to establish requirements within banking and security frameworks. Developed all UX assets from sitemaps, journey maps, service blueprints to hi-wire frames to high-fidelity UI designs and implemented a modular, responsive front-end architecture facilitating easy integration by the engineering team under changing market conditions.

CONSULTANT: CREATIVE DIRECTION / UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT, DEV LEAD

MAN RABBIT HOUSE, LLC
New York, New York
01.2014 - 12.2014
  • Private consultancy provided solutions across a diverse array of sectors, including Healthcare/Medical with 23andMe, Fintech through The Capital Group, Guardian Life, Factset Research Systems, Bloomberg, and Nectar Financial, eCommerce ventures with Global Custom Commerce (A Home Depot Company) and B&H Photo, Broadcast/Entertainment with ZLiving/Asia TV, NBC Universal, and the United States Olympic BMX Team, Apparel via NYC Alliance, Gruka Luggage, J Mendel, Billabong, Quiksilver, Volcom, Fila, Helly Hansen, and Publishing with Hearst Media. Significant strides were made in digital transformation and brand elevation. These projects involved developing modern brand identities, consolidating web presences onto advanced CMS platforms like Adobe Expression Manager, enhancing e-commerce workflows, and creating engaging, responsive designs for both web and mobile applications. The work spanned from comprehensive site redesigns to the development of new visual languages, and a cohesive architecture and updated online presence that resonated with target audiences and aligned with current market trends.
  • In executing best practices in UX & Design, a user-centered approach was paramount, focusing on simplifying user experiences from complex systems to intuitive interfaces. This approach resulted in a significant overhaul and the streamlined processes for the United States Olympic BMX Team’s online engagement. Techniques such as detailed wire framing, rapid prototyping, agile, hand-on full-stack development, and collaboration with Adobe and AngularJS facilitated the creation of responsive, accessible designs. Analytics tools like Google Analytics, GTM, MixPanel, and MouseFlow informed decisions to refine user journeys and commerce flows, enhancing usability and satisfaction.
  • Collaborative brainstorming, stakeholder interviews, and a hands-on development process ensured that each project not only met but exceeded user expectations, setting a high standard for UX design across industries.

MANAGING DIRECTOR USA / CHIEF CREATIVE DIRECTOR PRODUCT USA

EQUATOR USA
New York, New York
10.2012 - 12.2013
  • Opened the United States office for New York City and developed comprehensive integrated digital and traditional services for US clients secured new relationships with TechSpace, Remy, Brugal, Vivid, and the global brand P&A Consulting etc.
  • Developed strategic relationship with leading apparel brands such as Brooks Brothers, American Apparel, Reebok, Eddie Bauer, Forever 21, Lucky Brand, and Direxion ETF, demonstrating hands-on leadership and strategic execution.
  • Actively recruited & secured cross-functional, award winning staff to support client expectations.

EVP CREATIVE DIRECTOR OF PRODUCT/UX DESIGN & STRATEGY

TECHSPACE
New York, New York
09.2009 - 01.2013
  • During tenure as the Creative Director and Principal UX Design Strategist spearheaded the development of pivotal software applications and business systems for this innovative venture backed by buy.com (now TechSpace).
  • Took initiative to assemble and mentor powerhouse creative and software engineering team comprising over 15 dedicated professionals.
  • Transformed creative and development team into a professional services organization, evolving to become a pivotal revenue stream for the company which reached over $1M a month in sales.

SVP CREATIVE DIRECTOR OF PRODUCT/UX DESIGN & STRATEGY

BANKRATE.COM
New York, New York
02.2011 - 02.2012
  • Led the comprehensive redesign of Bankrate.com, a top financial data aggregator with 10M+ monthly unique visitors.
  • Successfully modernized Bankrate.com, significantly improving user conversion rates and annual revenue by implementing modern web strategy resulting in 22% increase in user conversion contributing $8.5M in annual revenue.
  • Spearheaded concept to launch mobile application and responsive web solution for all customer facing products.

SVP CREATIVE DIRECTOR OF PRODUCT/UX DESIGN & STRATEGY

VOODOOVOX
New York, New York
02.2010 - 02.2011
  • Investor relation / Presentations Lead:
  • Strategic Narrative Development: Crafting a compelling investment narrative that highlights company’s unique value proposition, market potential, and technological innovations to capture the attention of potential investors and differentiate from competitors in the industry
  • Investor Targeting and Engagement: Identifying and engaging with potential venture capital firms, angel investors, and strategic partners that align with vision and growth stage. Implementing targeted outreach strategies to build relationships, communicate value, and secure funding commitments leading technology sale to YouTube.
  • Trailblazing Design:
  • Led dynamic 15-member UX team, spearheading groundbreaking launch of first cloud-based mobile/video advertising streaming platform integrating into 9 online platforms, catering to a massive audience of 500 million users globally.
  • Unlocked a total revenue stream of over $210 million, empowering partners such as Western Union, ESPN, Spotify, and Disney, Verizon, AT&T and T-Mobile to deliver media-targeted ads in real-time.
  • Developed & deployed first-ever cloud-based mobile audio & video ad platform, opening new $20M+ promotional space.
  • Lead UX team and mobile engineers in the development of over 50 iOS/Android apps as streaming platforms for terrestrial broadcast video, podcasts and radio stations.

CHIEF CREATIVE OFFICER / FOUNDING BOARD MEMBER (NASDAQ: UBNT)

UBNETWORKS
New York, New York
11.1993 - 08.2009
  • Investor relation / Presentations Lead:
  • Founding board member and Chief Creative Officer holding pivotal role at UB Networks, a NASDAQ-listed CLEC.
  • Strategic vision guided the company to unprecedented growth, raising a whopping $250 million from giants Nortel & AIG.
  • Under leadership, a solo venture burgeoned into a 250-strong team, with commendable annual billings of $66 million with an annual over head of $31M leading to revenues of $35M.
  • Segmenting employees into focused work groups bolstered both efficiency & creativity. This winning strategy, coupled with avant-garde technological deployments, garnered attention by esteemed media outlets like CNBC & The New York Times
  • Diverse clientele surpassed 300+ accounts, ranging from fortune 100 companies to renowned action sports brands.
  • Spearheading innovation initiated the concept and execution of a server farm that collaborated with industry leaders and studios, allowing real-time editing capabilities for iconic movies like “Saving Private Ryan” collaborating with Steven Spielberg technical reducing cost and time improving efficiency by storing digital real-time copies of film assists.
  • Pioneered a groundbreaking photo, video sharing, and streaming platform, achieving an unprecedented capacity to support 1 million concurrent video streams. This innovative platform revolutionized the digital landscape by offering unparalleled online access to broadcast TV and movies, setting a new standard for media consumption. “Intreastream” was my brainchild and at its launch was serviced by over 400 Sun Enterprise 450 and 250 servers collocated at Level3 providing REAL Media Player, QuickTime Darwin Media server.
  • Notable achievements are Webby nominations in 2000 for the San Francisco 49ers and in 2001 for Surfline.com, acknowledging his stellar contribution to sports-focused digital design. He’s also been recognized with nine Adobe “Sites Of The Day” and received a Silver Medal InVision Award for e-commerce for Troublewear.com.

CO-FOUNDER / COO / CIO

TRISTAR EXPRESS
CA, USA
07.1988 - 11.1993
  • Co-founded one of California’s premier intermodal trucking firm with growth trajectory saw expansion to 11 terminals across 7 Western states, operating a fleet of 150 trucks
  • Achieved increased monthly billings surpassing $3Million with an operational budget of $11.29M ($24.28M in 2024)
  • Pivotal in introducing technological innovations, notably designing and implementing a pioneering cross-platform, multi-user relational database system.
  • State-of-the-art systems streamlined company operations by electronically integrating with other shippers, automating the plethora of business and logistical tasks, and efficiently tracking a staggering 40 million pounds of cargo daily.
  • Assumed oversight of diverse critical domains such as legal, HR, banking, and all technical facets, ensuring the company’s seamless and progressive operations.
  • First of its Kind Comprehensive Web Platform Future focused vision led Tristar to become the pioneering trucking firms in the U.S. to adopt and roll out a comprehensive web platform with transactional capabilities.

Education

Certificate of Technical Studies - Interactive Design and Computer Sciences

University of California At Irvine
Irvine, CA, USA
01.1995

Bachelor of Arts - Fine Arts and Graphic Design

Otis Art Institute
Los Angeles, CA, USA
07-1988

Bachelor of Arts - Fine Arts

Parsons School of Design
New York, NY, USA
01.1988

Associate of Arts - Graphic Design

Orange Coast College
Costa Mesa, CA, USA
01.1983

Skills

  • Agile and Lean methodologies
  • Kanban and Waterfall frameworks
  • Generative AI technologies
  • Creative direction and design leadership
  • Design strategy and e-commerce
  • Front-end web development
  • Information architecture
  • User journey mapping
  • Mobile development for iOS and Android
  • PHP, MySQL, HTML5, CSS, and JavaScript
  • Product development and team leadership
  • User-centered design principles
  • User experience and interface design
  • User testing methodologies
  • Video and audio production
  • Streaming media solutions
  • Visual design tools

Certification

  • Adobe
  • AWS

Personal Traits

  • Strategic
  • Artistic
  • Creative
  • Leadership
  • Thoughtful
  • Vision
  • Collaboration
  • Patience
  • Kindness
  • Empathy
  • Joyful
  • Spirited
  • Tenacious
  • Intuitive

Key Clients

  • Apple
  • ABC
  • Anderson Consulting
  • Allsop
  • AOL
  • AT&T
  • Avaya
  • Bankrate.com
  • BBVA
  • Berkshire Health System
  • B&H
  • Bike Athletics
  • Billabong
  • Bloomberg
  • Bobby Brown
  • Bravo
  • CEMEX
  • Cisco
  • Cosmetics Buy.com
  • Coleman USA
  • ConEdison
  • Credit Suisse
  • DHL
  • Disney
  • Deutsche Bank
  • Deloitte
  • ESPN
  • Etonic Shoes
  • FactSet Research Systems
  • Fandango
  • Fidelity Investments
  • FILA
  • Guardian Life
  • Ghurka Luggage
  • Gore Fabrics
  • HBO
  • Hearst Media
  • Helly Hansen
  • Hurley
  • Hyundai
  • IP Europe
  • IP Finland
  • J Mendel
  • Lifetime
  • Lost Enterprise
  • Marketing.AI
  • MAC Cosmetics
  • Magic Johnson's Fundamentals of Basketball
  • Microsoft
  • MTV
  • NBC
  • The NBA
  • NetFlix
  • NPR
  • Prudential
  • Quiksilver
  • Santander Bank
  • SapientNitro
  • Saxo Bank
  • Scott's makers of Miracle Grow
  • Sephora
  • Spaulding
  • Surfline.com
  • Sergio Valente Jeans
  • The Oakland Raiders
  • RadioVoodoo
  • The Rolling Stones
  • The San Francisco 49ers
  • TechSpace
  • The Whirlpool
  • Women's World Cup of Soccer
  • Trek Bikes
  • Verizon
  • ViewSonic
  • Volcom
  • Volkswagen
  • Western Union
  • 23AndMe

Skills - Years Of Experience

20, 10, 10, 10, 10, 10, 10, 10, 10, 10, 10, 10, 10, 10, 10, 10, 8, 10, 10, 10, 10, 10, 10, 10, 2, 2

Personal Information

Title: Award Winning Chief Design/Creative Officer, Global Design Authority, UX/CX Product Strategist & Full Stack Engineer

Affiliations

  • Board Of Directors Anthology Film Archive, New York, New York

References

References available upon request.

Timeline

SR UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT

DCX/LUXOFT
06.2023 - Current

CONSULTANT: CREATIVE DIRECTION / UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT, DEV LEAD

MKTG.AI
07.2021 - 12.2022

CONSULTANT: CREATIVE DIRECTION / UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT

APPLE COMPUTER
04.2021 - 12.2021

GLOBAL CHIEF CREATIVE OFFICER / GLOBAL UX DESIGN AUTHORITY

CEMEX / NEORIS
08.2020 - 09.2022

EVP CREATIVE DIRECTOR PRODUCT/UX DESIGN & STRATEGY

THE NEW YORK CITY OFFICE OF INFORMATION TECHNOLOGY
11.2015 - 12.2018

SVP PRODUCT/UX DESIGN & STRATEGY / CREATIVE DIRECTOR

MARKETFACTORY (NOW ION INVESTMENTS)
09.2014 - 11.2015

CONSULTANT: CREATIVE DIRECTION / UX DESIGN STRATEGIST, UX PRODUCT DESIGN ARCHITECT, DEV LEAD

MAN RABBIT HOUSE, LLC
01.2014 - 12.2014

MANAGING DIRECTOR USA / CHIEF CREATIVE DIRECTOR PRODUCT USA

EQUATOR USA
10.2012 - 12.2013

SVP CREATIVE DIRECTOR OF PRODUCT/UX DESIGN & STRATEGY

BANKRATE.COM
02.2011 - 02.2012

SVP CREATIVE DIRECTOR OF PRODUCT/UX DESIGN & STRATEGY

VOODOOVOX
02.2010 - 02.2011

EVP CREATIVE DIRECTOR OF PRODUCT/UX DESIGN & STRATEGY

TECHSPACE
09.2009 - 01.2013

CHIEF CREATIVE OFFICER / FOUNDING BOARD MEMBER (NASDAQ: UBNT)

UBNETWORKS
11.1993 - 08.2009

CO-FOUNDER / COO / CIO

TRISTAR EXPRESS
07.1988 - 11.1993

Certificate of Technical Studies - Interactive Design and Computer Sciences

University of California At Irvine

Bachelor of Arts - Fine Arts and Graphic Design

Otis Art Institute

Bachelor of Arts - Fine Arts

Parsons School of Design

Associate of Arts - Graphic Design

Orange Coast College

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