Accomplished Creative Director with over two decades of experience leading strategic creative development and delivering impactful brand storytelling across digital, print, and visual platforms. Expert in harnessing Adobe Creative Suite and emerging AI tools to elevate campaign performance and optimize workflows. Skilled in visual storytelling, campaign development, and design thinking, with a knack for directing photography, managing print production and prepress, Proven ability to cultivate high-performing teams, streamline creative processes, and drive narrative-driven campaigns that resonate and deliver.
Led the creation and execution of award-winning advertising and marketing campaigns, strengthening brand visibility and client partnerships. Directed cross-functional teams, streamlined workflows, and guided rebranding efforts while mentoring creative talent. Delivered strategic, data-driven content across channels, ensuring alignment with business goals and audience needs.
Led the development of high-impact advertising and marketing campaigns for clients including Charlotte Ballet, Time Warner Cable, Driven Brands, Maaco, Meineke, Ally, SunTrust, Novant MHI, Domtar Printworks, and new business—driving measurable increases in brand awareness, audience engagement, and market share.
Developed marketing assets for high-profile clients, including Hilton Hotels & Resorts, to enhance brand presence and drive engagement.
Directed all creative initiatives for a growing interactive agency, including leading its successful rebrand. Managed and mentored a multidisciplinary marketing and design team, ensuring cohesive brand storytelling and high-quality output across all projects. Oversaw creative strategy and execution for clients including Dealertrack, Ziff Davis Media, Stratum, and the Karbyn rebrand.
Led the conception and execution of high-value creative ideas that drove measurable results for clients and enhanced agency reputation. Collaborated across teams to develop innovative, trans-media concepts while mentoring junior talent and fostering creative growth. Managed diverse projects for prominent brands including SC Johnson, Allstate, ESPN, Miller Lite, espnW, Ivanka Trump, Empire State Building, AD Council, James Patterson, 5 Star Fragrances, RR Donnelley, BNY Mellon, Capital G Bank, TRW Automotive, Windstream Communications, Blue Man Group, and the National Women’s Law Center, as well as new business initiatives.
• Developed creative design for print materials, brochures, banners, and signs.
• Created engaging social media graphics that drove user engagement and increased online visibility.
GD USA (Equitable), Pixie Award - Visual Effects (BNY Mellon)
Mobius Award - Public Service (National Women’s Law Center)
IAB MIXX Award - Public Service. (National Women’s Law Center)
Featured on Adobe's BEHANCE creative platform
-
AdWeek, Communication Arts, AdRants. AdForum, New York Times, Good Morning America, USA Today