Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
ROBERT SNIDER

ROBERT SNIDER

Cincinnati,OH

Summary

Professional strategist with passion for driving organizational growth and efficiency. Proven ability to develop and execute strategies that align with business objectives and respond to market dynamics. Known for fostering team collaboration and adaptable problem-solving in dynamic environments.

Overview

6
6
years of professional experience

Work History

Senior Marketing Strategy Manager

SageSure
08.2023 - Current
  • Led strategic initiatives to enhance operational efficiency and growth for our partners in targeted areas
  • Leverage Salesforce, DOMO and insurance data collection platforms to initiate, develop and execute product strategy that aligned with business objectives
  • In 2024 lead 20+ marketing initiatives that were geared towards production growth, product awareness and product education
  • Launched four commercial products to four different markets by executing pre-launch market analysis, marketing strategic campaigns and post-launch customer experienced tactics
  • Increased our commercial marketing KPIs YoY, with increasing our open rate by 20% being the highlight
  • Improved marketing campaign ROI by 20% through strategic analysis and optimization

Marketing Strategy Manager

SageSure
10.2021 - 08.2023
  • Increased our commercial small business total written premium by over 120% YoY via market penetration strategy and tactics
  • Aided in the process to launch, promote and grow our first commercial product and new line of business to a 20M business
  • Launched six commercial products to six different markets by executing pre-launch market analysis, marketing strategic campaigns and post-launch customer experienced tactics
  • Developed multiple internal processes to synergize the company in our efforts to become the most admired commercial small business provider
  • Developed multiple DOMO dashboards and cards for our internal commercial teammates to leverage to better understand our partners trends and to identify areas of opportunities

Associate Marketing Strategy Manager

SageSure
12.2019 - 10.2021
  • Lead the strategic planning and analysis for the Gulf and Pacific region; increased all key metrics of production and engagement, including an average increase of 86% in premium per state
  • Analyze and visualize performance at various levels for my assigned region; this included DOMO integration
  • Seek and utilized primary and secondary data, competitive intelligence, and market research to enable strategic prioritization, identify trends and opportunities
  • Lead the integrated marketing program planning, development, and analysis for assigned region

Education

MBA -

Ashford University
08.2017

Bachelor of Arts in Communication -

University of Cincinnati
Cincinnati
08.2011

Skills

  • Market Research

  • Data Analysis

  • Strategic Planning

  • Data Visualization

  • Cross-Functional Collaboration

Accomplishments

  • IMCA Total Campaign $6k and 15K Award - 2024: This award was for an ABM campaign that won that targeted brand recognition and partnership building
  • Cincy Lead Class One Graduate - 2022: Leadership development program for early-mid career advancing leaders who wish to focus on building their leadership skills and professional networks
  • Cincy Next Class Six Graduate - 2019: Premier leadership development program for early career professionals in the Cincinnati Region

Timeline

Senior Marketing Strategy Manager

SageSure
08.2023 - Current

Marketing Strategy Manager

SageSure
10.2021 - 08.2023

Associate Marketing Strategy Manager

SageSure
12.2019 - 10.2021

MBA -

Ashford University

Bachelor of Arts in Communication -

University of Cincinnati

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