Summary
Overview
Work History
Education
Skills
Accomplishments
Training
Timeline
Generic

Robert Tortorici

Barnegat

Summary

Sales professional with commitment to excellence and history of delivering impactful results. Extensive experience in developing and executing sales strategies that align with business objectives. Known for fostering collaborative team environment and adapting to dynamic market conditions. Proficient in client relationship management and strategic planning.

Overview

24
24
years of professional experience

Work History

Director of Sales – North Control and Open States

Diageo (Balcones Distilling)
11.2023 - Current


NY, NJ, CT, RI, MA, ME, NH, VT, PA, OH, MI, MD, DE, DC, VA, WV, NC

  • Manage all business across 17 Open, Independent and Control States
  • Responsible for growth of Regional Manager in NY State
  • Work with State Level Distributors and Brokers to execute programming for all Balcones products.
  • Work with NAM pricing to list new items across all markets
  • Set up and execute crew drives with reps and managers across region
  • Set up and execute whiskey dinners, tastings and whiskey events across region
  • Responsible for all AOP input in Anaplan and GPS input across all North region
  • Identify Key Markets in F24 and F25 and achieve the following:


- New York : 100% F24 Growth vs. F23 BATF depletions, 1,931 total PODS F24 vs. 262 total PODS F23

- Massachusetts : 89% F25 growth vs. F24 BATF depletions, 197% Account Sold Growth

- Michigan : 59% F25 growth vs. F24 BATF depletions, 31% Account Sold Growth

- Ohio : 342% F25 growth vs. F24 BATF depletions, 192% Account Sold Growth

- New Jersey : 35% F25 growth vs. F24 BATF depletions, 42% Account Sold Growth


Region Manager-Northeast and Control Division

Western Spirits Beverage Company
09.2016 - 11.2023

NJ, MD, CT, DE, DC, MoCo

  • Managed all distributor activity in assigned territory
  • Responsible for driving brand performance while staying within assigned budgets
  • Presented new items to Montgomery County Liquor boards for approval
  • Worked with multiple distributors to set forth pricing based on the shared vision of our long-term sustainable goals for each brand
  • Managed forecasts and shipments at the distributor level to ensure sufficient inventory levels to execute planned programming
  • Executed Quarterly Business Reviews as well as monthly KPI reports for assigned territory

Region Manager-Northeast and Control Division

Western Spirits Beverage Company
03.2016 - 09.2016

NJ, CT, RI, MA, NH, VT, ME

  • Managed all distributor and broker activity in assigned markets
  • Presented new items to Liquor Boards in Northern New England for approval
  • Managed key accounts and KPI reports monthly for all Control States in assigned territory
  • Executed quarterly business reviews in each assigned territory
  • Planned and executed quarterly blitzes with other divisions to maximize presence in the market

Region Manager-Northeast Division

Western Spirits Beverage Company
05.2015 - 03.2016

NJ, MD, DC, DE

  • Managed all distributor activity in assigned territory
  • Responsible for driving brand performance while staying within assigned budgets
  • Responsible for the growth of multiple market managers daily giving them direction and guidance to effectively perform their jobs
  • Worked with multiple distributors to set forth pricing based on the shared vision of our long-term sustainable goals for each brand
  • Responsible for bringing new items to market and effectively manage launch plans within the guidelines and laws of each market.
  • Executed Quarterly Business Reviews as well as monthly KPI reports for assigned territory.

State Manager New Jersey

Sidney Frank Importing Co., Inc.
01.2006 - 05.2015
  • Developed and implemented distributor programs to maximize brand performance
  • Managed and optimized budgets across entire portfolio
  • Prepared and executed quarterly business reviews with distributor management to measure brand performance
  • Suggested all pricing structures and programming plans for entire portfolio to distributor partners
  • Managed inventory at the distributor level and suggest purchase orders that will coordinate with the portfolio programming calendar
  • Managed and developed a New Jersey Sales Representative and provide direction for each month to maximize performance of our programmed brands
  • Responsible for bringing new items to market and working with distributor to set forth pricing, programming and inventory for those items

Sales Representative New Jersey

Sidney Frank Importing Co., Inc.
01.2003 - 01.2006
  • Worked with distributor sales representatives in the field on the programming plans set forth by the State Manager
  • Increased brand presence at the retail level by securing and booking merchandising displays and shelf resets for the company’s portfolio
  • Planned and executed promotional events to maximize brand performance in the on premise segment
  • Conducted on premise trainings to ensure wait staff and bartenders understood points of differentiation of the company’s portfolio

On Premise Account Manager

Fedway Associates., Inc.
10.2001 - 01.2003
  • Developed relationships with top on premise accounts to maximize performance of key Fedway brands
  • Worked with suppliers and sales reps in the field to promote their brands in target on premise accounts
  • Planned and executed on premise promotions in top accounts to highlight specific Fedway brands

Education

BA - Political Science

Loyola University Maryland
05-2001

Skills

  • Distributor and Broker Management
  • Revenue Growth
  • Sales Training and Leadership
  • Pricing Strategy Development

Accomplishments

Calumet Farm Kentucky Straight Bourbon Whiskey

  • Achieved record growth sales in 2022 with region depleting 2,290 (9 L) cases. Percentage growth of 45% (Outpacing the country percentage growth at 35%)
  • New Jersey led region at 990 (9 L) cases with a percentage growth of 56%
  • Three Year Depletion/Account Sold for my region
  • 2020: 592 (9L) cases to 713 accounts
  • 2021: 1,579 (9L) cases to 1,225 accounts
  • 2022: 2,290 (9L) cases to 1,625 accounts

Bird Dog Whiskey

  • Managed record growth with two new distributors in 2019-2022
  • Transitioned from Southern to Breakthru in Delaware in February 2019
  • Delaware increased sales almost 90% from 2019-2022 (1,202 cases to 2,273 cases)
  • Transitioned from Southern to RNDC in Maryland/DC in February 2019
  • Maryland increased sales 76% from 2019-2022 (2,507 cases to 4,415 cases)

Training

  • Proficient in all Diageo Systems – Anaplan, GPS, Power BI, Qlik, etc.
  • Proficient in Microsoft Office
  • Extensive knowledge of DIVER and RAD data programs
  • Bob Brown Sales Systems Development programs:
  • Instructor-Pricing Management—Sidney Frank Importing Co., Inc.
  • Establish "suggested" prices at the wholesale level with price increases and new products/SKUs
  • Manage blended margins, wholesaler margin requirements and support participation
  • Establish wholesale price structures that meet target retail price points at deepest deal
  • Build from cost to retail or back out from retail to cost using margin and mark-up
  • Building Brands through Distributors, 2009
  • Professional Sales Negotiation Skills, 2010
  • Train the Trainer, 2011

Timeline

Director of Sales – North Control and Open States

Diageo (Balcones Distilling)
11.2023 - Current

Region Manager-Northeast and Control Division

Western Spirits Beverage Company
09.2016 - 11.2023

Region Manager-Northeast and Control Division

Western Spirits Beverage Company
03.2016 - 09.2016

Region Manager-Northeast Division

Western Spirits Beverage Company
05.2015 - 03.2016

State Manager New Jersey

Sidney Frank Importing Co., Inc.
01.2006 - 05.2015

Sales Representative New Jersey

Sidney Frank Importing Co., Inc.
01.2003 - 01.2006

On Premise Account Manager

Fedway Associates., Inc.
10.2001 - 01.2003

BA - Political Science

Loyola University Maryland