Summary
Overview
Work History
Education
Skills
Accomplishments
Value Offered
Notable Successes
Timeline
Generic

ROBERT TREY VASSAR

Rockledge

Summary

Let me begin by explaining myself . I am not looking to start a career I have had many wonderful years of building businesses . My passion, My motivation at this point is help by utilizing my years of building highly talented teams requiring innovation, determination, and ownership from all associates to accomplish a company’s objectives. I believe that synergy is the cornerstone of success and profitability for any organization. Cross-collaboration, creative team “buy-in,” and a performance-based culture that fosters input and implementation are the keys to competitiveness and growth. A CHIEF ARCHITECT for the strategic plan and lead builder of new revenue platforms and efficient operations for large multi-site companies. Senior executive with a record of success providing entrepreneurial solutions and strategic direction to organizations experiencing rapid growth, expansion, and change. I am Effective in providing leadership and performance in highly competitive business environments, revitalizing and growing high revenue generating businesses. Extensive management, operational, and financial expertise.


Overview

29
29
years of professional experience

Work History

Vice President of Operations

L&R Group of Companies D.B.A WallyPark Airport Parking, Joes Airport Parking, FastTrack Airport Parking, Avistar Airport Parking and Joes Auto Parks
04.2015 - Current
  • Interacted regularly with corporate Board Of Directors and the ownership group as a member of the senior management team. Indirectly involved in acquisition and disposal of real property discussions. Served as owner representative, Landlord for company owned real properties.
  • Over 20 years of multi unit operations experience across multiple States.
  • Self managed travel across all units for operational review and operational excellence. Approximately 80% on the road.
  • Full operational responsibility for all real estate and owned parking operations in the US. Responsibilities including Marketing and Advertising, IT, Financial Facility Maintenance and repairs planning and Budgeting and H.R. Oversight.
  • Personally managed new facility building projects and existing facility updating in excess of 75M.
  • Succeeded in driving gross revenues from 15M to a high of 25M while increasing NOI to 22%.
  • Developed an operational management team of nine General Managers and 18 Assistant General Managers with an employee base of 324.
  • Implemented customer quality controls and tools including Yelp, Trip Advisor, Trust Pilot and social media platforms.
  • Leading the L&R Group with the highest customer satisfaction scores with a 4.3 out of 5.0.
  • Managed cross-functional teams to ensure seamless collaboration for optimal business outcomes.
  • Enhanced customer satisfaction by developing and implementing strategies to improve service quality.
  • Established performance goals for department and outlined processes for achievement.
  • Streamlined operations by identifying inefficiencies and implementing process improvements.
  • Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
  • Supported project management team for optimal performance.
  • Cultivated strong relationships with clients, vendors, and partners for mutually beneficial collaborations.
  • Increased company profits through performance optimization strategies and efficiency improvements.
  • Implemented new technologies to automate processes, resulting in reduced labor costs and increased efficiency.
  • Improved overall company reputation through effective public relations campaigns and corporate social responsibility initiatives.
  • Reduced operational costs by optimizing resource allocation and negotiating better contracts with suppliers.
  • Enhanced team cohesion by organizing regular training sessions focused on communication skills and conflict resolution techniques.
  • Championed employee development programs to enhance skills, increase retention rates, and build a high-performance workforce.
  • Drove expansion into new markets by researching opportunities, evaluating risks, and executing successful entry strategies.
  • Developed strategic plans that aligned with organizational goals, ensuring long-term growth and sustainability.
  • Supported Executive Team in reviewing, identifying, and prioritizing strategic initiatives.
  • Set clear goals to monitor targets and offered real-time input on performance and motivation.
  • Identified opportunities to improve business process flows and productivity.
  • Facilitated timely decision-making through accurate data analysis and insightful reporting on key operational metrics.
  • Identified issues with production, workforce, and material sourcing and implemented successful solutions.
  • Optimized facility layout for improved workflow efficiency and safety compliance standards adherence.
  • Increased profitability with cost control measures and revenue generation initiatives.
  • Drove team engagement to achieve aggressive company targets.
  • Spearheaded change management initiatives, fostering a culture of adaptability and innovation within the organization.
  • Implemented performance management system that aligned employee objectives with corporate goals, driving organizational success.
  • Increased market competitiveness by leading development of cutting-edge product feature set.
  • Drove customer satisfaction scores to all-time highs by overhauling customer service process.
  • Enhanced shareholder value through diligent cost management and revenue growth strategies.

Vice President East Region

Hertz Car Rental and Advantage Rent A Car Rental
04.2007 - 04.2015
  • Full P&L and operational responsibility for 33 airport rental operations located throughout the Eastern United States. Oversee Fleet Management Customer Service, Maintenance and Field Operations.
  • From May 2009, responsible for growing the Advantage Brand from one location to Twenty-Three locations in Florida, Georgia, Tennessee, North Carolina, Louisiana, Virginia, DC and New England.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Opened Twenty-Three new airport locations across three regions.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Succeeded in building a team environment with multiple departments between Hertz and Advantage to support new openings.
  • Increased Advantage Eastern Region total revenue 2009 to 2010 by $17.9MM, and again in 2011 by $19,212MM over 2010.
  • Increased Pre-Tax profits for Advantage Eastern Region 2009 to 2010 by $1.058MM and again in 2011 by $2,737 over 2010.
  • Retained earnings for Advantage Eastern Region 2011- 14.9%.
  • Utilization Improvement YOY of 10 points.
  • NPS total region performance November 2010 43.8 from a -42.3% 2009.
  • Pulse Survey results 2011 spring and fall surveys over 4.65 out of a possible 5.00. Highest achievement of any region.

Regional Director of Operations Colorado

VANGUARD CAR RENTAL (ALAMO RENT A CAR AND NATIONAL CAR RENTAL)
01.2002 - 01.2007
  • Company Overview: Denver CO
  • Led the merger of two very large and different Car rental operations with two very diverse and established work groups made up of 270 team members.
  • Over the next six years grew annual revenues from $40MM to $90MM.
  • Expanded from two locations to six through acquisition and development of new business units.
  • Six consecutive years of 21% or greater pretax profit highest among level six operations.
  • Winner of the Clive Booth award of excellence seven times by developing a culture of customer service, profitability and growth.
  • Chaired a team of General Managers to develop the first ever Vanguard management development program this resulted in the development of ten operations managers for the Vanguard system.
  • Involved in the Development of the Vanguard performance based pay structure resulted in providing an industry first that every employee in the location became performance based driven by results.
  • Denver CO
  • Standardized operational procedures across all regional locations to ensure consistency in quality and performance.
  • Ensured successful project completion by establishing clear objectives, milestones, and communication channels.

Owner and President

THRIFTY CAR RENTAL
01.1996 - 01.2002
  • Company Overview: DENVER, CO
  • Led a partnership group in the development of Rocky Mountain Auto Leasing in September of 1996, purchased Thrifty Car Rental of Colorado and successfully operated for the next six years.
  • Led Management group in opening four new rental Locations in Colorado improving operating income from $8MM to $14MM in two years.
  • Achieved an 8% Market share for the six years becoming the third largest Thrifty location in the USA.
  • Led the ownership group in establishing Thrifty Car Sale of Colorado a sister company responsible for retail car sales to the public and wholesale fleet sales.
  • Led the ownership group in the successful sale of Rocky Mountain Auto Leasing March 2006.
  • DENVER, CO
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Managed day-to-day business operations.

Education

Associate of Arts - Law Enforcement

Florida Technical College
Orlando, FL

Skills

  • Effective team leadership
  • Cultivating strong partnerships
  • Analytical decision-making
  • Logical evaluation
  • Strategic growth initiatives
  • Achievement-driven
  • Client account management

Accomplishments

  • Achieved reduction in Payroll by 3M 1st year developing a payroll review and restructure work group made of 100 team members across all work groups the end result was And incentive based payroll system for all team members no matter what position you where in. Incentive where 50% increase in YOY profit improvement and a 95% NPS satisfaction score for the location.
  • Used Microsoft Excel to develop fleet inventory tracking spreadsheets for 10,000 fleet vehicles and two brands.
  • Supervised team of as many as 400 staff members.
  • Collaborated with team of 25 in the development and measuring NPS based on positive customer reviews instead of Negative reviews.

Value Offered

  • Leadership, Mission, and Focus
  • Process Management
  • Sales Retention / Customer Care
  • Financial Management
  • Strategy Design and Execution
  • New Business Development
  • Capital Budget Management / Investment
  • Talent Retention / Turnover Reduction
  • Performance Based Culture
  • Balanced Scorecard System
  • Brand Management / Growth

Notable Successes

  • Returned all East coast parking operations to profitability in 18 months.
  • Executed Government parking agreement for over 1000 TSA Employees at Chicago O’ Hare.
  • Held full authority and P&L responsibility for more than $90 million in revenues, 350 employees, and 8 locations throughout Colorado.
  • Led the merger of two separate companies with cumulative revenues of 90 Million.
  • Owner and Operator of Thrifty Car Rental Franchise for the State of Colorado with revenues more than 15 million dollars.
  • Effectively eliminated 50% of overhead costs.
  • Achieved turnaround management and leadership success because of my understanding and application of five critical factors: profitability, customer success, employee retention, high performance metrics, and a winning team.
  • Winner of the Hertz Global Leadership Award 2011.
  • Winner of the most profitable Region Award 2010, 2011 and the only Advantage Manager to win Hertz Corporate Awards.

Timeline

Vice President of Operations

L&R Group of Companies D.B.A WallyPark Airport Parking, Joes Airport Parking, FastTrack Airport Parking, Avistar Airport Parking and Joes Auto Parks
04.2015 - Current

Vice President East Region

Hertz Car Rental and Advantage Rent A Car Rental
04.2007 - 04.2015

Regional Director of Operations Colorado

VANGUARD CAR RENTAL (ALAMO RENT A CAR AND NATIONAL CAR RENTAL)
01.2002 - 01.2007

Owner and President

THRIFTY CAR RENTAL
01.1996 - 01.2002

Associate of Arts - Law Enforcement

Florida Technical College

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ROBERT TREY VASSAR