Summary
Overview
Work History
Education
Skills
Timeline

Robert Vidrine

Sales Executive
Boyce,LA

Summary

Goal-oriented manager with experience in the Defense and Sporting Goods industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

22
22
years of professional experience

Work History

Vice President of Sales and Marketing

Muzeum Marketing
09.2017 - 06.2020
  • Drove company branding efforts to increase market presence and brand recognition.
  • Supervised proposal development in response to RFPs within Aerospace and Defense market.
  • Managed 8-member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.

Vice President of Sales and Marketing

Magpul Industries
03.2011 - 11.2015
  • Increased sales by triple digits each year exceeding projected goals.
  • Added new distributors and several big box retailers helping gain market share.
  • Expanding products into US military by seeding product, sponsorships and nurturing relationships.
  • Supervised proposal development in response to RFPs within US Defense market and friendly foreign governments.
  • New product development with manufacturers within US and NATO friendly countries.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Member of r&d group that led to expanding product offerings increasing market share.
  • Led purchasing and production planning to ensure product sales and delivery.
  • Launched new customer service build out and leading team of 7 customer service members. Developed new process to handle counterfeit products certifying chain of custody.
  • Guided marketing team of 5 creating yearly catalog, monthly magazine advertisements, new product marketing.
  • Organized packaging redesign.
  • Developed new website expanding brand appeal and streamlining additional sales direct.
  • Increased Shot Show booth footprint and industry trade shows throughout US and international shows.
  • Developed and led compliance team managing ITAR, US State Department licensing, Patent/Trademark Enforcement and Anti-Counterfeit Program. Was designated empowered official for Magpul Industries.
  • Organized and guided lobbying efforts against ban of high capacity magazines and ban on manufacturing in Colorado.
  • Collaborated with upper management to implement continuous improvements to IT operations and implementation of new ERP system.

General Manager

Defense Solutions Group, Inc (DSG Arms)
03.1998 - 03.2011
  • One of the original founders who developed and implemented strategies to increase sales and profitability.
  • Company started during the dot com era and we started with APLS.COM and DefenseData.com and then grew into a small arms supplier.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Achieved financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Actively participated and created ongoing customer service programs to build sales and dealer network.
  • Established and negotiated GSA Contract increasing company revenue.
  • Negotiated and closed profitable projects with the state department and US Military creating strong success rate building relationships with buyers.
  • Created all sales channels for the company from its inception.
  • Cultivated and increased manufacturers relationships and profitability for the company
  • Guided process for redesign of website 3 times during employment and 2 upgrades of ERP systems.

Education

Some College (No Degree) - Accounting And Finance

The University of Texas At Arlington, Arlington, TX

Some College (No Degree) - Accounting And Finance

Tarrant County College District, Fort Worth, TX

Finished all required courses and then transferred to University of Texas at Arlington.

Some College (No Degree) - Music

Louisiana College, Pineville, LA

Completed 4 years of a 5 year program.

Skills

  • Customer Needs Assessments
  • Global Sales and Marketing
  • Strategic Direction
  • P&L Responsibility
  • Brand Extension
  • Company Branding
  • Margin Goals
  • Competitive Intelligence
  • Business Management and Development
  • Digital Sales
  • Closing Techniques

Timeline

Vice President of Sales and Marketing - Muzeum Marketing
09.2017 - 06.2020
Vice President of Sales and Marketing - Magpul Industries
03.2011 - 11.2015
General Manager - Defense Solutions Group, Inc (DSG Arms)
03.1998 - 03.2011
The University of Texas At Arlington - Some College (No Degree), Accounting And Finance
Tarrant County College District - Some College (No Degree), Accounting And Finance
Louisiana College - Some College (No Degree), Music

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Robert VidrineSales Executive