Summary
Overview
Work History
Education
Skills
Certification
Other Hotel Experience
Timeline
Generic

Robert Wayne Childs

Gainesville,FL

Summary

Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.

Decades of experience in the hospitality and travel industry, specializing in Corporate Groups and Business Travel. 29 years in the hotel sales arena Well-rounded in all aspects of hotel sales and marketing, group and meeting planning, and management of sales teams. Experienced Hotel Regional Director of Sales and Travel Management Regional Director of Sales. Experienced Meeting and Event Planner. Member of the Board of Directors for Meeting Professionals International – MPI Tampa Bay and Ambassador for FSAE (Florida Society of Association Executives). Certified Corporate Travel Executive (CCTE designation from University of Houston and GBTA) Certified Travel Counselor (CTC Degree, American Express University). Effective hotel Director of Sales & Marketing Regional Corporate Sales Director for over 120 corporate properties for an International Hotel Chain (Sol Melia). Proficient in SalesForce, Delphi, OnQ, R & I, MARRFP, Marsha, Goldmine, Act, Microsoft Word, Excel, PowerPoint, Marketing Automation, and Social Media. Served on industry advisory councils and as a panel speaker for industry issues, product upgrades and enhancements. Proficient in all market segments for group and convention sales.

Overview

37
37
years of professional experience
1
1
Certification

Work History

Area Director of Sales

Carmel Hotel Group
09.2024 - Current
  • Area Sales Director for Hampton Inn Melbourne and La Quinta Ft. Pierce.
  • Achieved year over year increase in top line room sales production greater than 12%.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Connected with prospects through trade shows, cold calling and local-area networking.

Task Force Director of Sales

Transform Hospitality Group (THG)
06.2023 - 09.2024
  • Interim Director of Sales and Marketing – Hilton Garden Inn Detroit, Homewood Suites Pittsburgh Southpoint, and Fairfield Orlando
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Facilitated business by implementing practical networking techniques.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Sales Manager

Hampton Inn Oceanfront Jacksonville Beach
02.2023 - 06.2023
  • Managed accounts to retain existing relationships and grow share of business.
  • Resigned due to death of partner.

Director of Sales and Marketing

Home2 Suites by Hilton Jacksonville Airport
08.2020 - 02.2023
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Actualized hotel occupancy of 87% during the Covid Pandemic.

Director of Sales and Marketing

Hampton Inn & Suites Downtown Gainesville
01.2019 - 03.2020
  • Analyzed sales and marketing data for improved strategies.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Organized promotional events and interacted with community to increase sales volume.

Senior Sales Manager

The Plantation on Crystal River
01.2016 - 01.2019
  • Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
  • Attended industry events and conventions to explain sales opportunities.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Built relationships with customers and community to establish long-term business growth.
  • Exceeded sales quotas by 110% and increased profitability through effective sales strategy and business planning.

Integrated Media Consultant

Media Edge Communications
09.2014 - 12.2015

Multi-media consultant for advertising and marketing for major accounts. Top performer for prospecting calls and sales.

Front Office Supervisor and Business Transient Sales

Hilton University of Florida Hotel and Conference Center
09.2013 - 09.2014

Prospecting and contracting local and national business transient accounts. Supervised registration and management for groups and top account clients.

Sales Manager

Paramount Plaza Hotel & Conference Center
06.2010 - 11.2010

Regional Sales Director

Omega World Travel
09.2006 - 03.2008

Sales Director of complete travel solutions for multinational corporations in the West Coast Region of USA.

Regional Director of Corporate Sales, Western USA

Sol Meliá Hotels & Resorts, Miami FL – Based in Arizona
04.2002 - 03.2006
  • Corporate sales director of 120 international hotels in the West Coast of USA, targeting major global corporations.
  • Administered and managed three years of annual trade shows and presentations for Sol Melia.
  • Responsible for over thirty new annual agreements for these 120 properties internationally.

Area Director of Sales

Holiday Inn Express, Chandler and Holiday Inn Express, Tempe AZ
02.2000 - 01.2002

Record setting sales for three commonly owned properties in the Phoenix area.

Director of Sales

Holiday Inn Mesa Conference Center, Mesa, AZ
10.1998 - 02.2000

Business Travel Sales Manager

Hyatt Hotels, Sarasota, FL and Phoenix AZ
03.1992 - 09.1998

Achieved record setting production for business travel segment in Sarasota, FL.

Promoted to Hyatt Regency Phoenix, AZ due to success.

Director of Sales

University Centre Hotel, Gainesville, FL
07.1989 - 02.1992

Education

No Degree - Sales

Hilton University
Gainesville, FL
01.2019

MBA - Global Business Management

University of Houston, Conrad Hilton College of Hotel Management
Houston, TX
01.2005

Associate of Science - Tourism And Travel Management

American Express University
Phoenix, AZ
01.1998

Skills

  • Sales analytics
  • Sales operations
  • Pipeline management
  • CRM proficiency
  • Stakeholder management
  • Sales presentations
  • Revenue generation
  • Competitive intelligence
  • Cold calling
  • Client acquisition
  • Deal closing
  • Pipeline development

Certification

Certified Corporate Travel Executive - CCTE

Certified Travel Counselor - CTC

Other Hotel Experience

Catering Sales Manager, Doubletree Hotel, Ventura CA - Front Office Manager, Doubletree Hotel, Ventura CA - Revenue and Reservations Manager, Country Inn and Suites (Channel Island Hotel Properties) Ventura, CA

Timeline

Area Director of Sales

Carmel Hotel Group
09.2024 - Current

Task Force Director of Sales

Transform Hospitality Group (THG)
06.2023 - 09.2024

Sales Manager

Hampton Inn Oceanfront Jacksonville Beach
02.2023 - 06.2023

Director of Sales and Marketing

Home2 Suites by Hilton Jacksonville Airport
08.2020 - 02.2023

Director of Sales and Marketing

Hampton Inn & Suites Downtown Gainesville
01.2019 - 03.2020

Senior Sales Manager

The Plantation on Crystal River
01.2016 - 01.2019

Integrated Media Consultant

Media Edge Communications
09.2014 - 12.2015

Front Office Supervisor and Business Transient Sales

Hilton University of Florida Hotel and Conference Center
09.2013 - 09.2014

Sales Manager

Paramount Plaza Hotel & Conference Center
06.2010 - 11.2010

Regional Sales Director

Omega World Travel
09.2006 - 03.2008

Regional Director of Corporate Sales, Western USA

Sol Meliá Hotels & Resorts, Miami FL – Based in Arizona
04.2002 - 03.2006

Area Director of Sales

Holiday Inn Express, Chandler and Holiday Inn Express, Tempe AZ
02.2000 - 01.2002

Director of Sales

Holiday Inn Mesa Conference Center, Mesa, AZ
10.1998 - 02.2000

Business Travel Sales Manager

Hyatt Hotels, Sarasota, FL and Phoenix AZ
03.1992 - 09.1998

Director of Sales

University Centre Hotel, Gainesville, FL
07.1989 - 02.1992

No Degree - Sales

Hilton University

MBA - Global Business Management

University of Houston, Conrad Hilton College of Hotel Management

Associate of Science - Tourism And Travel Management

American Express University
Robert Wayne Childs