Robert Westwood
Royersford,PA
Summary
Experienced Senior Product Owner with deep knowledge of the modern marketing technology landscape, skilled in process analysis, requirements development, and stakeholder collaboration. Proven success in leading complex marketing and analytics initiatives, integrating systems, and driving data-driven decision-making.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Product Owner – Performance Marketing
QURATE RETAIL GROUP (QVC, HSN & Subsidiaries)
03.2018 - Current
- - Lead Agile IT initiatives, partnering with marketing, vendors, and cross-functional teams to define and prioritize sprint backlog
- - Delivered technology integrations for email, mobile, campaign management, push notifications, A/B testing, paid search, and more
- - Conducted deep operational analyses, identifying automation and process improvement opportunities
- - Developed a knowledge management solution enhancing transparency and communication across IT and marketing teams
Data Reporting and Analytics Technology Owner
VANGUARD GROUP
07.2017 - 03.2018
- - Owned FAS data reporting and analytics technologies (AWS, Cognos, Tableau, Adobe Analytics)
- - Shaped vision and strategy for analytics tech; supported change management and strategic planning
Digital Intelligence / Advertising Operations Analyst
VANGUARD GROUP
12.2015 - 07.2017
- - Guided digital measurement strategies and KPI development for marketing teams and ad agencies
- - Implemented Adobe Analytics campaign tracking and DoubleClick pixel/tag processes across business lines
- - Built dashboards to assess the impact of ad blockers on campaign performance
CRM Analyst
VANGUARD GROUP
09.2012 - 12.2015
- - Managed CRM systems/data across multiple business units, optimizing email and direct mail campaigns
- - Led integration of data quality tools and created KPI dashboards for CRM performance
- - Developed responsive email templates to increase mobile engagement and click-through rates
Education
Master of Science - Business Administration
Pennsylvania State University
Great Valley, PA01.2012
Bachelor of Science - Marketing
Indiana University of Pennsylvania
Indiana, PA01.2003
Skills
- Digital Intelligence
- Adobe Analytics
- Marketing Automation
- Agile Methodology
- Digital Advertising Ops
- Acoustic Analytics
- Requirements Development
- Jira & Confluence
- Web APIs
- AWS
- Performance Marketing Strategy
- Data Analytics Tech
- Systems Integration
- Process Analysis
- DoubleClick Campaign Manager
Certification
- Interactive Advertising Bureau (IAB) – Digital Ad Operations Certified
- Adobe Certified Expert – Digital Analyst
- Digital Analytics Association (DAA) – Certified Web Analyst
- University of British Columbia & DAA – Award of Achievement in Digital Analytics
- Villanova University – Lean Six Sigma Green Belt Certificate
- Scrum.org – Professional Scrum Master (Level 1)
Timeline
Senior Product Owner – Performance Marketing
QURATE RETAIL GROUP (QVC, HSN & Subsidiaries)
03.2018 - Current
Data Reporting and Analytics Technology Owner
VANGUARD GROUP
07.2017 - 03.2018
Digital Intelligence / Advertising Operations Analyst
VANGUARD GROUP
12.2015 - 07.2017
CRM Analyst
VANGUARD GROUP
09.2012 - 12.2015
Bachelor of Science - Marketing
Indiana University of Pennsylvania
Master of Science - Business Administration
Pennsylvania State University
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