Summary
Overview
Work History
Education
Skills
References
Timeline
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Robert S. Yagake

Cerritos,CA

Summary

Experienced digital marketing strategist with nine years in content creation and a background in journalism. Successfully implemented social media strategies with audiences ages 18-34 across multiple platforms, including YouTube, TikTok, Instagram, Facebook and Twitter/X. Proficient in analytics tools like SEMRush and Meta Business Suite to optimize SEO performance. Also experienced in photography and videography.

Overview

8
8
years of professional experience

Work History

CONTENT MANAGER

Blood Moon Bobby
Cerritos, CA
08.2017 - Current
  • Creates weekly videos on current events in the animation and video game industries for YouTube, Instagram and TikTok
  • Tracks social media metrics to determine trends and growth rate.
  • Streams on Twitch, TikTok and Instagram weekly to engage with the audience in real time
  • Interviewed artists and actors like former Disney artist Daron Nefcy and Invader Zim voice actor Rikki Simons.

DIGITAL SEO CONTENT SPECIALIST

Pixel Motion
04.2020 - 02.2025

· Created and implemented landing pages for over 20 automotive and motorcycle dealers.

· Collaborated with the social media director, account managers, and clients to plan six social media calendars every month with organic assets.

· Created videos using photographs provided by a CDJR dealership.

· Researched SEO keywords for landing and blog pages using SEMRush.

· Used SEMRush to audit webites and remove toxic backlinks.

MARKETING INTERN

BrandRep
07.2019 - 01.2020
  • Created Facebook pages for home improvement clients and restaurants.
  • Created social media advertisements using After Effects
  • Used Canva to create Facebook cover photos and logos for clients
  • Scheduled posts for home improvement and auto repair clients using Hootsuite.

MULTIMEDIA MANAGING EDITOR

Daily 49er
05.2017 - 05.2018
  • Coordinated projects with the photo, video and social media, animation and podcast editors.
  • Increased Facebook engagement by 162 percent between April and May 2018.
  • Implemented public relations strategies, including employee relations and strategic calls-to-action (CTA) to recruit students to take on social media and multimedia positions.
  • Trained journalism students in photography and videography.

Education

Bachelor of Arts - Journalism

California State University, Long Beach (CSULB)
05.2018

Skills

  • Analytics Reports (SEMRush, YouTube, Facebook, and Instagram)
  • Social Media Management (Facebook, Instagram, YouTube, TikTok, Twitter/X and BlueSky)
  • Adobe Premiere Pro
  • Adobe After Effects
  • Adobe Photoshop
  • Final Cut Pro X
  • Google My Business
  • Dealercom
  • DealerOn

References

References available upon request.

Timeline

DIGITAL SEO CONTENT SPECIALIST

Pixel Motion
04.2020 - 02.2025

MARKETING INTERN

BrandRep
07.2019 - 01.2020

CONTENT MANAGER

Blood Moon Bobby
08.2017 - Current

MULTIMEDIA MANAGING EDITOR

Daily 49er
05.2017 - 05.2018

Bachelor of Arts - Journalism

California State University, Long Beach (CSULB)
Robert S. Yagake