Robert Yturri

Work History

President

Forest Outfitters

09.2024 - Current

Co-founder/President of innovation-based GEN AI-infused performance outerwear, apparel, and gear equipment start-up conglomerate of brands focused on military, government, hunting, and outdoor markets. Executive decision maker for parent company of the three synergistic brands – Tribe Equipment, Forest Outfitters, and Hyde Hunting – all leveraging centralized operational efficiencies, sharing proprietary GEN AI technology in revolutionizing stealth concealment, custom fit and variable climate adaptability. Working alongside U.S. Navy SEAL veterans, partners in the US government, a large network of domestic raw material manufacturing vendors, and backed by patented IP, successfully combined elite design, technical domestic manufacturing, futuristic multispectral camouflage and a custom fit process to create much needed legacy grade products for highest wear performance and lifesaving purpose.
Achievements include: U.S. Provisional Patent No. 63/790,275 & 63/802,766140 (several more in process). Launched over 125 mission specific highest technical products currently in design, development and production. Tribe Equipment brand successfully launched June 2025, with primary focus on military, government, and specifically Special Operations Forces.

Chief Product Officer

Forloh

04.2019 - 08.2024

Co-founder/Chief Product Officer and General Manager role for start-up highest end technical hunting, fishing, and outdoor brand/company from strategic inception through successful launch to multi-million-dollar business in first year. Manifesting decades of expertise, formulated entire company’s vision/goals, spearheaded all aspects of business development from market research to product planning, sales and marketing, operations, ERP implementation, and hiring/training a world-class team of over 40 employees and over 400 manufacturing partners across the country. Also held co-founder and executive leadership role for PPE manufacturing business, Merrow-FORLOH Medical, a tremendously successful business ‘pivot’ during COVID amounting to over $75m revenue with two statewide 52-week contracts in first 2 months of inception. Total company size $100m+.
Achievements include: 100% Made in USA product supply chain, opening the company’s official headquarters in Whitefish MT, owner-operated shipping/receiving finished goods warehouse in Columbia Falls MT, flagship retail stores in downtown Whitefish MT and Austin, TX, and two mobile showrooms covering the US key market cities.

Chief Product Officer

Kuiu

04.2018 - 04.2019

Overall executive leadership role working directly with company founder, responsible for all company-wide operations. Served as Chief Product Officer responsible for all products, design and development, planning and production. Leader for all strategy and execution of product initiatives in collaboration with sales and marketing divisions. Executive role responsible for delivering annual sales and profitability goals. Drafted and owned long-term strategies in line with brand, company and creative direction. Objective prioritization and key results owner of design, development, planning and production, driving innovation across new and existing product categories. Cultivated and grew business through a data driven, customer-centric product approach in decision-making. Collaborated with all teams to properly support all goals across e-commerce and direct retail channels. Utilized large data in e-commerce sales cycle information to inform product decisions.
Achieved 60% top-line sales growth, 15% gross margin profitibility gain in first 8 months of employment. Founder's tragic death September 2018 led to change in ownership and direction of brand/company.

GM Global Sales

Mountain Designs of Australia

02.2017 - 04.2018

Executive global leadership role with primary focus on expanding sales, company and brand awareness internationally, prioritizing launches in US and Canada. Responsible for all strategic and implementation efforts in global sales, including marketing, public relations, corporate brand/product messaging, merchandising, production, logistics and operational development. Notably responsible for the expansion of brand/company outside of Australia for the first time in company's 40+ year history. Also held country and regional general management responsibilities for Americas, Asia, and Europe.
Achievements include: $18m in US orders year one. Successful sale of company early March 2018. Transitioned new executive team through April 2018.

SVP Global Sales, Product & Brand Management

Sport Obermeyer

02.2010 - 02.2017

Executive leadership, fiduciary and decision-making role with primary emphasis on product, global sales and strategic marketing for entire brand and company. Strategized, initiated and successfully led company through historic turnaround period. Reinvigorated brand and company into historic new revenue gains and operational profitability growth of 20% year-over-year during tenure. Entirely reorganized corporate structure, then led successfully led company divisions of merchandising, design, product development, fit and spec, production, global sales, marketing and brand management. Implemented International sales growth of over $20m into 10 new countries within final 2 years of employment.
Achievements include: Gross margin increase over 20% company-wide. Complete ERP, company processes overhaul across all departments. Reduction of production lead times 5+ months. Implemented cash-flow course-correction process first 2 years of employment. Company-wide reorganization, hiring, training, and implementation of roles and responsibilities. Pioneered new International + eCommerce sales channels for brand/company. Complete vendor & supply chain overhaul. Complete corporate rebranding, image, new marketing and public relations efforts.

Director of Merchandising, Freeride & Active

Spyder Active Sports

06.2006 - 10.2010

Executive leadership role in product accountable for all global design, merchandising, sourcing and vendor management for company. Served as the ‘face’ of product, brand and company, as well as business and management leader, researcher and growth strategist. Managed merchandising, design, product development, fit and spec, production, global sales and brand management for Active (lifestyle) and Freeride (freeski) divisions.
Achievements include: Founder, strategist of ‘Active’ (lifestyle, layering and accessories) and ‘Freeride’ (youth/teen action-sport ‘ski’). Executive role in growth of International + eComm channels. Played key roles in both sale of company and transition.

Business Unit Director

Black Diamond Equipment

09.2001 - 06.2006

Executive leadership role responsible for the strategic business planning through implementation of all Softgoods global product categories, including launches and emerging market/growth business initiatives in all packs, climbing harnesses, gloves, tents, bivies and accessories, helmets, big wall portaledges, flys, haul bags, climbing accessories, climbing ropes, lifestyle/clothing and logo/promo products.
Achievements include: Incremental sales growth of Softgoods categories +$60m to a record company size: $250m+. Played key role in sale of company and transition.

Director Marketing

Any Mountain, Ltd.

10.1998 - 09.2001

Executive leadership role responsible for all aspects of brand management, public relations and corporate marketing divisions including eCommerce and CRM implementation, asset production, all copyright, art, creative, and graphic design, events and outreach. Developed and implemented sales training and client development programs. Responsible for development and timely execution of strategic marketing plan and budget for retail and launch of corporate eCommerce direct-to-consumer website and seasonal outreach programs. Financial responsibility of entire marketing budget including strategic implementation and management of all television, radio, print, direct mail, outdoor/billboard, website media buys.
Achievements include: Launch of industry first multi-brand eCommerce website and omni-channel business model. Served as company business leader and corporate decision-maker for all creative and messaging.

Director: Product/R&D/Sales/Marketing/Athlete/Retail

The North Face

10.1988 - 10.1998

Various strategic visionary leadership and front-line roles in the building of the high-performance clothing, equipment and footwear brand over a decade.
Achievements include: defining, developing and implementing a new ‘special sales’ division including guide, professional, influencer, corporate, mountain resort and government sales. Executive management responsibilities of implementing athlete program, product research, development and marketing teams in the launching of new product categories. Retail multi-store management, opening of flagship stores in multiple California, USA cities including San Francisco, Palo Alto, and Costa Mesa. Led product placement initiative with entertainment industry alongside CEO James Fifield. Left company shortly after the decision to move the company’s executive, marketing, research and design, and sales departments to Carbondale, Colorado (which ended up closing down/moving back to California less than two years later). Fiscal responsibility of over $125m; company gross sales +$350m+.

Summary

Overview

Work History

President

Chief Product Officer

Chief Product Officer

GM Global Sales

SVP Global Sales, Product & Brand Management

Director of Merchandising, Freeride & Active

Business Unit Director

Director Marketing

Director: Product/R&D/Sales/Marketing/Athlete/Retail

Education

Bachelor of Arts - Marketing Communications, Business

High School Diploma -

Skills

Consulting Experience

Most Rewarding Career Achievement

Hobbies and Interests

Timeline

Similar Profiles

Patrick GrahamPatrick Graham

Danice (Danni) BellDanice (Danni) Bell

John MaguraJohn Magura

Brittany CrookeBrittany Crooke

SATVEER SINGHSATVEER SINGH