Robert Zampella
Charlotte,NC
Summary
Results-driven digital advisor with a successful history at Union Street Media managing a $1.6M client portfolio. Expertise in Google Ads and Analytics enhances client engagement through data-driven marketing strategies. Recognized for exceptional performance in client relationship management and ability to thrive in dynamic environments.
Overview
6
6
years of professional experience
Work History
Digital Specialist → Digital Advisor (Remote)
Union Street Media
Burlington, VT
08.2024 - Current
- Retained a client portfolio value of $1.6M+ a year 3 years in a row.
- Recommended and managed effective marketing campaigns using Google Ads and Analytics to enhance client engagement.
- Developed data-driven sustainable marketing solutions to improve client outcomes.
- Expanded digital marketing client capacity by optimizing service offerings.
- Achieved recognition as quarterly superstar through exceptional performance.
Digital Specialist (Remote)
Union Street Media
Burlington, VT
06.2022 - 08.2024
- Increased monthly revenue by over $3,300 within a 2 month period (~$39,000/yr)
- Optimized clients' websites to enhance performance and increase traffic.
- Oversaw management of 245+ client accounts, ensuring tailored support and services.
- Educated clients on effective use of website editor program to improve their digital presence.
- Used Google Analytics 4 and Google Ads to effectively present marketing and site performance.
Marketing Assistant
Fuse Marketing
Burlington, VT
01.2021 - 05.2021
- Developed content highlighting benefits of course enrollment, increasing audience engagement.
- Increased the enrollment rate of students in the course.
- Facilitated webinars to educate students about course offerings, enhancing enrollment interest.
- Delivered persuasive sales presentations to promote course offerings.
- Marketed educational programs via social media platforms, reaching prospective students.
User Experience Program Intern
Burlington Code Academy
Burlington, VT
04.2020 - 10.2020
- Investigated user experience topics and curated activities to enhance class engagement.
- Performed competitive analyses across various industries to inform UX strategies.
- Developed lesson plans and slide decks to facilitate understanding of key UX concepts.
Education
Bachelor of Science - Business Administration, Marketing and Data Analytics, Computer Science
University of Vermont (UVM)
Burlington, VT05.2020
Skills
- Social media marketing
- Google Ads management
- HubSpot marketing and inbound strategies
- Website optimization techniques
- HTML development
- Google Analytics
- Video production
- Python programming
- Data analysis techniques
- Client relations
- Client relationship management
- Digital marketing
- Website optimization
- All Microsoft Office products
- PPC advertising
- Client management
- Marketing development
- All GSuite products
Leadership Experience
Pi Kappa Phi Fraternity — Burlington, VT
Founding member who served as Vice President, Warden, and Philanthropy Chairman ranging from October 2016 to May 2020. Led recruitment marketing and campus outreach initiatives growing membership from 8 to what is now 60+. Organized philanthropic events supporting The Ability Experience while developing strong leadership and organizational skills.
Timeline
Digital Specialist → Digital Advisor (Remote)
Union Street Media
08.2024 - Current
Digital Specialist (Remote)
Union Street Media
06.2022 - 08.2024
Marketing Assistant
Fuse Marketing
01.2021 - 05.2021
User Experience Program Intern
Burlington Code Academy
04.2020 - 10.2020
Bachelor of Science - Business Administration, Marketing and Data Analytics, Computer Science
University of Vermont (UVM)