Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Roberta Beltran

Bridgeport,WA

Summary

Dynamic Public Relations Manager with a proven track record at Rossina Silva, excelling in media relations and crisis management. Developed innovative PR strategies that enhanced brand visibility and secured extensive press coverage. Adept at fostering partnerships and leading event planning, driving impactful communications that resonate with target audiences.

Professional communicator with proven experience in media relations, crisis management, and strategic communication. Known for fostering strong team collaboration and achieving results in dynamic environments. Possesses skills in campaign management, stakeholder engagement, and content creation. Reliable, adaptable, and goal-focused.

Public relations professional with solid track record in crafting compelling narratives and securing positive media coverage. Known for fostering collaborative team environments and driving impactful results. Skilled in media outreach and strategic communication, adaptable to shifting priorities.

Experienced with media relations, crisis management, and stakeholder engagement. Utilizes strategic thinking to craft effective communication plans that elevate brand reputation. Track record of building strong relationships with media and key stakeholders.

Qualified [Desired Position] with robust background in managing public perception and communication strategies. Successfully developed and executed campaigns that enhanced corporate image and strengthened stakeholder relationships. Demonstrated ability in media relations and crisis management.

Knowledgeable marketing professional with [Number] years in developing, implementing and managing public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and marketing strategies.

Focused [Job Title] with unique positivity in any situation. Persuasive and eloquent with expertise in [Area of expertise]. Proven track record of thinking quickly to answer questions in high-pressure situations.

Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations.

High-performing [Job Title] with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.

Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.

Overview

11
11
years of professional experience

Work History

Public Relations Manager

La Bamba Bar & Grill
08.2020 - Current


  • Planned and executed successful PR events, ensuring positive exposure for the organization.
  • Served as primary liaison between company management and external partners in joint ventures or copromotions.
  • Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
  • Managed internal, external, and crisis communications.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Conducted market analysis and monitored competitive activity.
  • Supervised and monitored media purchasing from media outlets.
  • Developed innovative marketing and PR strategies.
  • Enhanced brand image by developing and executing strategic public relations campaigns.
  • Designed and implemented strategic business plan objectives.

Public Relations Manager

Rossina Silva
08.2014 - Current
  • Planned and executed successful PR events, ensuring positive exposure for the organization.
  • Served as primary liaison between company management and external partners in joint ventures or copromotions.
  • Collaborated with marketing team to create cohesive messaging across all channels for maximum impact.
  • Managed internal, external, and crisis communications.
  • Coordinated and managed sponsorships and sponsorship activation.
  • Built strong relationships with key media contacts, resulting in increased press opportunities.
  • Actively participated in trade shows and conferences, representing the brand professionally.
  • Secured media coverage for company news and events, increasing brand visibility.
  • Supervised and monitored media purchasing from media outlets.
  • Collaborated with media to encourage company and product coverage and promote brand mission and values.
  • Identified opportunities for thought leadership pieces to position company executives as industry experts.
  • Provided counsel to senior leadership on public relations matters, helping shape overall business strategy.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Developed innovative marketing and PR strategies.
  • Enhanced brand image by developing and executing strategic public relations campaigns.
  • Led internal communications efforts, fostering a positive corporate culture among employees.
  • Consulted with advertising agencies to arrange promotional campaigns in various types of media.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Implemented social media campaigns that complemented traditional PR efforts, extending the reach of the brand message.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Built professional relationships with distributors, customers and media staff by attending trade shows.
  • Streamlined processes within the PR department for improved efficiency and productivity.
  • Monitored industry news and trends to stay current on emerging topics and inform content creation strategies.

Administrative Assistant

Hotel Ross Boutique
08.2017 - 06.2021
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
  • Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
  • Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
  • Ensured accurate record-keeping with diligent data entry and database management for vital company information.
  • Assisted with human resources tasks such as updating employee files or submitting time-off requests per company policy guidelines.
  • Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
  • Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
  • Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
  • Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
  • Streamlined invoice processing procedures to ensure timely payment of vendors while minimizing errors in financial records.
  • Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
  • Optimized calendar management for executives by scheduling appointments strategically while considering priorities and minimizing conflicts.
  • Facilitated collaboration within team by organizing regular meetings and tracking project progress.
  • Maintained inventory of office supplies and placed orders.
  • Facilitated cross-departmental communication, organizing meetings to discuss project progress and align objectives.
  • Managed expense reports for executive staff members, ensuring accurate documentation of spending for budgeting purposes.
  • Negotiated with vendors to reduce office supply costs, leveraging bulk purchase agreements.
  • Enhanced communication within office, establishing weekly newsletter summarizing key updates and achievements.
  • Implemented new CRM system to track client interactions, improving response times and client satisfaction.
  • Conducted research for project proposals, compiling information that supported winning bids.
  • Improved document processing speed by introducing automated templates for routine correspondence.
  • Organized company events to enhance team cohesion, coordinating logistics and catering for over 50 participants.
  • Improved staff morale by organizing recognition programs, acknowledging outstanding contributions and fostering positive work culture.
  • Monitored office supplies inventory, ensuring availability of essential items without overstocking.

Education

Associate of Arts - Adinistrative Assistant

Maricopa Skill Center
Phoenix, AZ

Associate of Arts - Medical Billing & Coding

Everest College
Phoenix

Skills

  • Media relations
  • Crisis management
  • PR strategy development
  • Press release writing
  • Community relations
  • Event planning
  • Online reputation monitoring
  • Partnership development
  • Social media strategy
  • Multimedia production
  • Corporate social responsibility
  • Creative direction
  • Thought leadership
  • Media training

Languages

English
Full Professional
Spanish
Full Professional

Timeline

Public Relations Manager

La Bamba Bar & Grill
08.2020 - Current

Administrative Assistant

Hotel Ross Boutique
08.2017 - 06.2021

Public Relations Manager

Rossina Silva
08.2014 - Current

Associate of Arts - Adinistrative Assistant

Maricopa Skill Center

Associate of Arts - Medical Billing & Coding

Everest College