Summary
Overview
Work History
Education
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AREAS OF EXPERTISE
Timeline
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Roberta Diamond

Linkedin.com/in/robertadiamond

Summary

  • Increased customer retention by 35% through exceptional relationship-building and tailored sales strategies.
  • Spearheaded event marketing initiatives that resulted in a 45% boost in customer engagement and brand awareness.
  • Managed large-scale events and retail projects, driving a 30% increase in annual revenue.
  • Successfully trained and led high-performing teams, improving sales performance by 25%.
  • Negotiated vendor contracts to optimize budget and timeline efficiency, saving 20% in operational costs.
  • Executed merchandising strategies that increased sales by 35% through optimized store layout and visual displays.
  • Streamlined event planning processes, reducing execution time by 20% and increasing overall efficiency.
  • Developed data-driven marketing strategies that improved customer acquisition rates by 40%.
  • Implemented operational improvements that resulted in a 15% reduction in inventory shrinkage and waste.

Overview

13
13
years of professional experience

Work History

Sales Advisor

Warby Parker
Chestnut Hill, MA
09.2021 - Current
  • Built and maintained strong customer relationships, leading to increased sales and repeat business.
  • Provided expert product guidance, aligning recommendations with customer needs and preferences.
  • Successfully upsold products and services, driving increased revenue and customer satisfaction.
  • Developed innovative sales techniques to maximize conversion rates and client engagement.

Project/Director of Event Management

Diamond & Associates,Ltd
Boston, MA
01.2017 - 07.2023
  • Led end-to-end project execution, from initial concept development to final implementation.
  • Managed financial tracking, scheduling, and resource allocation for multiple concurrent projects.
  • Directed large-scale corporate and promotional events, ensuring flawless execution and client satisfaction.
  • Negotiated vendor contracts to optimize costs while maintaining high-quality deliverables.
  • Spearheaded digital marketing initiatives, increasing online engagement and new business generation by 45%.
  • Improved event planning processes, resulting in a 30% increase in operational efficiency.

Brand Executive /Senior Project Manager

Schulman Retail Group
Boston, MA
01.2017 - 01.2020
  • Trained and mentored teams, enhancing customer service, and communication skills.
  • Led cross-functional teams to streamline operations, increasing sales performance by 35%.
  • Developed marketing and merchandising strategies that elevated brand recognition and customer engagement.
  • Managed store inventory and ensured shelves were well-stocked and organized for seamless shopping experiences.

Project/Production Manager

SRK Medical Group
Boston, MA
01.2012 - 01.2017
  • Focused on timeliness, quality, and delivery of medically based media and product components.
  • Supported staff for key presentations, adhering to branding, timelines, and budget projections.
  • Produced product literature for Boston Scientific Corporation and Johnson & Johnson.
  • Supervised creative staff in brand observance and project milestones.
  • Orchestrated medical tradeshows exhibits at independent exhibit houses.
  • Tracked costs and expenses and assessed closely against original project budget.

Education

Bachelor of Science - Communications

Emerson College

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DYNAMIC SALES AND PROJECT MANAGEMENT PROFESSIONAL I  EXPERTISE IN RETAIL SALES, 

EVENT COORDINATION, AND CUSTOMER ENGAGEMENT

AREAS OF EXPERTISE

  • Retail Sales & Customer Engagement
  • Event Coordination & Project Management
  • Strategic Marketing & Brand Development
  • Vendor Negotiations & Budget Management
  • Merchandising & Inventory Control
  • Customer Relationship Management (CRM)
  • Promotional Campaign Development
  • Leadership & Team Training
  • Online Marketing & Lead Generation
  • Business Development & Revenue Growth

Timeline

Sales Advisor

Warby Parker
09.2021 - Current

Brand Executive /Senior Project Manager

Schulman Retail Group
01.2017 - 01.2020

Project/Director of Event Management

Diamond & Associates,Ltd
01.2017 - 07.2023

Project/Production Manager

SRK Medical Group
01.2012 - 01.2017

Bachelor of Science - Communications

Emerson College

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Roberta Diamond