Extensive experience in Analytics and Business Intelligence Environments. Very eager to learn the business to deliver efficient Database design and Data management. Highly motivated to present findings and supply visual and actionable dashboards to monitor business growth and trends.
Overview
32
32
years of professional experience
Work History
Senior Manager of Analytics and Business Intelligence Reporting
PUBLISHERS CLEARING HOUSE
06.1993 - Current
Project Management across Analytics and Business Intelligence Group
Promote teamwork approach and agile project development
Create project workflow forms to ensure proper deployment
Quality Assurance of all project tasks
Focus on Analytics and Insights for multi-channel customers (direct mail and online digital )
Build actionable insights and reports that measure Key Performance Indicators (KPI's)
Coordinate meetings with all levels to present data insight findings and business strategies
Data Analytics of Email Campaign statistics, Ecommerce and Customer actions to identify potential revenue streams
Identify and analyze trends in website activity, Product, and Campaign promotional devices: Includes viewing opportunities across medium channels: Digital versus Direct mail
Tracking of A/B testing
Design, development and management of Data Warehouse and Reporting marts
Develop efficient data pipeline processes and scheduling for reporting environment
Created Tableau and Cognos reporting environment for Marketing, Finance, Credit & Collections, Customer Service, Inventory Planning, Analytics, Contest group, and Consumer affairs
Monitor Google Analytics website activity, sessions, engagements, conversion trends and goals
Design and develop Projection models from key business metrics allowing for comparison of plan, projection, and actual results
Assigning lifetime value, pay scores, and track demographics for customer profiling to better target campaigns
Designed and developed Financial Reporting for daily, month end and annual statements
Licensing, Administration, Monitoring, and Security of Production and Development of Business Intelligence Reporting Software and Database Servers
Identify potential impacts of projects on other systems, System security issues, and short and long term technological directions
Review of software for potential future implementation
Special Projects include: Tracking User registrations/Opt-ins during TV promotions
Identify the various paths in which users navigate and the monetization actions beyond their registration
Tracking conversions and allocating revenue across all online properties campaigns
Specialize in Reporting tools: Tableau, Cognos , Data Studio, TM1, and SAS EG/Visual Analytics, Advanced SQL skills
P.C. Research Manager/Technical Account Representative
Information Builders Inc.
01.1992 - 06.1993
In charge of Research for Customer Support Services, for all P.C
Products
Evaluating Product Design and functionality.
Coordinate Meetings discuss enhancements, corrections, and implementation of products.
Senior Technical project leader
Information Builders Inc.
03.1990 - 12.1991
For P.C
Customer Support and field technical representatives
Guide clients in implementation, and design of application in all phases of a Life Cycle project.
Education
Bachelor of Science - Management Information Systems and Finance
University of Buffalo
Buffalo, New York
Skills
TECHNICAL SKILLS:
Database: GCP/BigQuery, Hadoop/ Hive, SQL Server, Oracle, DB2, SQL Server
Software: Tableau, Cognos BI version: Framework Manager, All Studios, Impromptu, Power play, TM1 Google Analytics, Data Studio, Python, SQL Server Management Studio (advanced SQL skills), DBeaver, Hue, Version One, Oracle PL/SQL, Oracle SQL Developer, Erwin , RapidSql, Toad, SAS EG and Visual Analytics, Visual Basic, FOCUS, Microsoft Access, Microsoft Excel, Microsoft Project, Visio, and ADP Payroll software
Operating Systems: Windows, MVS/TSO, VM/CMS, and UNIX/LINUX
Additional Information
Professional and Personal references available upon request
Timeline
Senior Manager of Analytics and Business Intelligence Reporting
PUBLISHERS CLEARING HOUSE
06.1993 - Current
P.C. Research Manager/Technical Account Representative
Information Builders Inc.
01.1992 - 06.1993
Senior Technical project leader
Information Builders Inc.
03.1990 - 12.1991
Bachelor of Science - Management Information Systems and Finance
University of Buffalo
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