Roberta Shepherd
Lovettsville,USA
Summary
Senior leadership professional with a proven ability to drive strategic initiatives and foster team collaboration. Successfully navigates complex challenges, consistently delivering impactful results and adapting to changing dynamics. Demonstrates strong skills in project management, product management, stakeholder engagement, and organizational development. Recognized for reliability and a focus on achieving measurable outcomes.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Principal Strategist, Core Distribution
Airline Tariff Publishing (ATPCO)
04.2022 - Current
- Create, audit, and implement methodologies/policies and KPI measurements for the strategists to govern by
- Model leadership by demonstrating a positive attitude, encouraging teamwork, and sharing knowledge
- Mentor and train existing and new strategists regarding new or existing business processes and corporate strategies
- Research, assessment, and development of initiatives that are beneficial to our consumers and the company
- Responsible for leading the collection of analysis, planning, documentation, reporting and coordination of the organization or a client’s business requirements
- Work with Legal and Commercial teams regarding contractual agreements and revenue potential for strategic initiatives
- Documentation creation like business cases, proof of concepts, business request/documentation, strategic outcome, technical solution approach, methodologies, NDA, contractual agreements, financial details (Bus Case/Pricing) and cost-revenue simulation
- Make sure the company and consumers are in compliance with the Department of Transportation (DOT) and Federal Aviation Administration (FAA) existing and new regulations
- Conduct working groups and meetings with our owners and customers regarding new or existing initiatives for the company
- Conducting presentations to internal and external teams, leading company workshops and documenting solutions of strategic needs while identifying opportunities for strategic engagement
- Experience with troubleshooting Business Processes (Spend Authorization, Expense Reports, Hire, Termination, training etc.)
- Work with Engineers and Product management to provide technical solutions, high level estimates, risks and constraints, business requirements and timelines
- Provide Executive team with status report on new and existing innovated ideas, methodologies/procedures, policies, KPI measurements, Corporate strategic outcome, and financial details
- Managed large-scale projects from inception to completion, ensuring adherence to budget constraints and timeline requirements.
- Implemented data-driven decision-making processes to enhance overall business performance and profitability.
IT Senior Business Development Analyst II
Airline Tariff Publishing (ATPCO)
11.2019 - Current
- Model leadership by demonstrating a positive attitude, encouraging teamwork, and sharing knowledge
- Mentor and train existing and new IT Business analyst regarding new or existing business processes
- Provide innovated ideas that are beneficial to our consumers and provides value to the company
- Responsible for leading the collection, analysis, documentation, and coordination of a client’s business requirements
- Lead the development of testing plans, coordinate testing efforts with the business, and execute tests
- Conducting presentations to internal and external teams, leading company workshops and documenting solutions or new ways of doing things
- Drive feature and story grooming to identify high value items and prioritize them in the backlog accordingly within team sprint planning session
- Experience with troubleshooting Business Processes (Spend Authorization, Expense Reports, Hire, Termination, training etc.)
- Strong working knowledge of Security knowledge for Domain, & Business Processes
- Research, document, and define effective solutions by working with business and technology leaders within the industry
- Experience with SDLC, creating and reviewing project management documentation, and status reporting
- Construct and database table design and data dictionary for the implementation and consolidation of existing and new products or services
- Developed and executed marketing campaigns to increase brand awareness and generate leads.
Lead, Fares and Pricing Business SME /Support Analyst
Farelogix
04.2017 - 11.2019
- Supervise a team of Pricing support analysts and Sr./Fares and Pricing Business SME analysts
- Monitor Farelogix products to ensure product quality and competitiveness is maintained
- Prepare and conduct monthly team meetings to discuss current and future Projects, Objectives and Key Results (OKRs), vendor updates and any concerns or issues, if any
- Designed and developed training program for new hires ensuring consistent knowledge transfer incorporating a rigorous performance evaluation process for resource assessment
- Performing data analytics by extracting data using SQL and using Tableau to find useful patterns and use it to improve functionality and efficiency of the projects and PROD issues
- Act as the primary liaison between the Global airlines, development team, and 3rd party vendors
- Manage direct relationships with third party vendors and offshore development teams, create communication channels, and project’s review for management
- Worked on a major project for a global airline regarding a new payment service provider that can process PCI and Non-PCI compliant UIs
- The solution that was put in placed allowed the airline’s clients to offer a payment flow from the customer who wants to pay for something directly to the airline
- Conduct interviews and develop business cases to implement process changes, create training material, and instruct travel agencies, API users/developers and Global airlines on new processes and procedures
- Created and manage the team dashboard in Jira regarding new and existing enhancement projects (Epics, Tasks, and user stories) and PROD/TEST (SIT, QA, and UAT) environment issues
- Work in partnership with vendors, 3rd parties and offshore teams to manage customers and partners expectations when implementing the final product/products to increase customer satisfaction
- Understanding business process management and business requirements of the customers and translating them to specific functional (FRDs) and non-functional requirement documents and BRDs
- Determine and document product requirements and solutions, including customers’ business need for product and/or enhancement
- Develop and present business cases on major projects to obtain approval for inclusion in the product plan and ensure the plan and projections identified are met
- Support the Sr./Fares and Pricing Business Subject Matter Expert analysts regarding all the products offered to Global airlines, API users/developers and travel agencies
- Support and assist the Pricing Support analysts with triaging and resolving PROD/TEST (SIT, QA, and UAT) environment issues for Global airlines, travel agencies, and API users/developers with the products and services provided
- Product Analysis and Requirement Gathering for Merchandising and Ancillary Services
- Optimization of the Shopping and Pricing software to improve distribution of the partner airlines
- IATA NDC (New Distribution Capability) data distribution to travel agencies via XML format
- Perform gap analysis and provide efficient solutions on product backlog and end to end workflows
Lead Pricing and Revenue Management, Analyst
Spirit Airlines
07.2011 - 04.2017
- Facilitated team-based improvement projects for the PRM department
- Provided technical support to Team leads and analysts in PRM
- Trained all new employees on the Business Process for Pricing and Revenue analysis
- Led a staff of 10 employees in the PRM department
- Managed over $2 million daily and responsible for over $1.2 billion annually in revenue for US and International markets
- Prepared daily/monthly reports and communicate opportunities for price improvement to management
- Analyzed daily operation results with various reports and discuss relevant variables with management once weekly to optimize revenue
- Implemented effective pricing processes and controlling price to stay in compliance with audit and Department of Transportation (DOT)
- Created system innovation & implementation to align technology to support pricing and revenue processes
- Assisted with price increase implementation, system wide & tactical
- Acted as a liaison between the departments, coordinating relevant functions that support pricing and revenue management, but are not limited to, monitoring pricing database, analyzing revenue profitability, analyzing various customer pricing programs, verifying pricing, analysis of pricing discrepancies and resolving pricing related problem
- Developed and maintained relationships with Sales/Customers relations and Marketing to collaborate on objectives and make recommendations based on market trends
- Helped with metrics designed to document departmental performance against goals
- Retrieve data, create key reports, ad hoc reporting, analyze, and present revenue data to revenue management directors and the company’s senior executives
- Assisted with price matters related to sales activities and perform research for special projects as assigned
- Created and implemented sales fares for international and domestic markets by analyzing the various markets to determine which markets needs assistance with load factor, check fare levels to decide the sale fare amount, and check with Revenue management regarding the availability for inventory in the markets
- Prepared quantitative and qualitative business process cases, evaluate all new products, services, and providers for the department
- Checked accuracy of Spirit’s fares and revenue management on a regular basis with the various systems (ATPCO, PROS and Navitaire), proofread terms and conditions that supports our strategic sales, analyze current and historical trends to determine where revenue opportunities exist and evaluate existing, future, and competitive pricing structures
- Checked, recommended, filed, and created contracts for private fares for wholesalers/consolidators and web providers in Skyfare and ATPCO
- Recommended, implemented, and summarized pricing and revenue management ideas to become market leader, increase revenue and remain competitive
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
Education
MBA - Concentration: Entrepreneurship
Nova Southeastern University
Davie, FL12.2014
Certified ScrumMaster -
Scrum Alliance
Doral, FL09.2018
BBA - Dual Major: Accounting and Business Management
Florida Atlantic University
Davie, FL05.2008
Skills
- Revenue management
- Pricing strategies
- Analytics
- Network planning
- Marketing
- Customer engagement
- Business development
- Software development
- Project management
- Technical knowledge
- Risk management
- Strategic thinking
- Budget management
- People management
- Stakeholder management
- Organizational Development
- Strategic leadership
- Product Management
- Innovation management
References
- Anitha Puvvadi, Tableau Developer, Rios Partners, (571) 335-9927, P.anitha@gmail.com
- Cheikh Fall, Manager, Airline Tariff Publishing Co, (571) 347-3307, Cfall@atpco.net
- Mark Bailey, Senior Analyst, Revenue management, JetSmarter, (954) 643-7124, forwardmab@gmail.com
Activities
- Chairwoman, Lovettsville Mayfest committee, Town of Lovettsville (Loudon County, VA)
- Committee member, Diversity, Equity, Inclusion (DEI), Airline Tariff Publishing Company (ATPCO)
- Committee member, Corporate Social Responsibility (CSR), Airline Tariff Publishing Company (ATPCO)
Certification
- Certified ScrumMaster (CSM)
Timeline
Senior Principal Strategist, Core Distribution
Airline Tariff Publishing (ATPCO)
04.2022 - Current
IT Senior Business Development Analyst II
Airline Tariff Publishing (ATPCO)
11.2019 - Current
Lead, Fares and Pricing Business SME /Support Analyst
Farelogix
04.2017 - 11.2019
Lead Pricing and Revenue Management, Analyst
Spirit Airlines
07.2011 - 04.2017
MBA - Concentration: Entrepreneurship
Nova Southeastern University
Certified ScrumMaster -
Scrum Alliance
BBA - Dual Major: Accounting and Business Management
Florida Atlantic University
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