Roberta Waterworth
Holiday,FL
Summary
Results-driven professional with over 25 years of experience in Inside Sales, Business Development, and Event Marketing. Proven track record of driving revenue growth, exceeding sales goals, and mastering CRM software. Expertise in client relationship management and leading high-performing teams to achieve strategic objectives. Adept at planning and executing impactful events while collaborating effectively with cross-functional teams.
Overview
42
42
years of professional experience
Work History
Event Marketing Specialist
Quality Craftsmen, LLC
12.2025 - Current
- Increased lead generation through effective planning of local expos and events.
- Coordinated logistics for booth setup, ensuring successful event execution.
- Enhanced attendee engagement, capturing leads and building relationships for appointments.
- Optimized lead conversion with strategic post-event follow-ups and sales alignment.
Contract Consultant/Business Development
Marketing by Robie
10.2015 - 12.2025
- Achieved 30-60% sales lift by engaging clients through face-to-face meetings.
- Drove revenue growth via targeted telemarketing to local businesses and clients.
- Executed compelling product demonstrations for specialty foods and beverages across retailers.
- Specialized in sampling events for organic, gluten-free, and non-GMO products.
- Delivered successful sampling events for major beer, spirits, and wine brands.
Business Development Representative, SAAS, Fraud & Compliance
Finovifi
04.2025 - 11.2025
- Generated new business opportunities by qualifying leads and prospecting through financial institutions to engage with potential buyers.
- Finovifi is a software development company that provides AI-driven technology solutions for community financial institutions, focusing on fraud prevention, regulatory compliance, and core processing optimization. I collaborated primarily with community banks and credit unions, helping them address digital challenges and improve operational efficiency.
Brand Ambassador
Storm Smart
08.2024 - 03.2025
- Enhanced company visibility by representing Storm Smart at Home Depot locations.
- Increased customer engagement by promoting hurricane shutters and protective screens.
- Generated sales leads through effective product demonstrations in retail environments.
- Educated shoppers on product benefits, driving informed purchasing decisions.
- Cultivated relationships with customers to streamline the sales pipeline.
Sales Ambassador
Sprouts Farmers Market
06.2024 - 03.2025
- Enhanced brand awareness and sales through proactive customer engagement at events.
- Surpassed engagement and sales targets leveraging extensive brand ambassador experience.
- Provided accurate product information using Food Allergy Certification to ensure customer safety.
- Fostered positive brand relationships by delivering exceptional customer service in retail.
- Maintained optimal product presentation and visibility through effective merchandising management.
Dual Role: Product Demonstrator & Business Development
EDS Strategy
10.2019 - 06.2024
- Secured new clients by researching potential partners and market opportunities.
- Enhanced sales pipeline by establishing rapport and arranging meetings with prospects.
- Boosted team performance through active participation in training and onboarding initiatives.
Business Development/Appointment Setting
Actionable Agency
12.2017 - 06.2022
- Expanded market reach through comprehensive online and offline marketing strategies.
- Generated qualified leads by implementing targeted outreach and relationship-building techniques.
- Identified growth opportunities for legal professionals to enhance client engagement solutions.
Brand Ambassador
Sunset Farms
05.2019 - 05.2021
- Enhanced brand visibility by hosting engaging weekly in-store events.
- Educated shoppers on brand values through product sampling and storytelling.
- Generated customer interest by creating visual excitement around product displays.
- Maximized sales impact by overseeing effective product merchandising and presentation.
Inside Sales Representative/Field Success Representative
Sales Staff LLC
10.2010 - 04.2017
- Exceeded sales appointment quotas for business technology clients consistently.
- Generated 15+ daily leads with high-volume outbound calling strategies.
- Secured qualified meetings with key executives, enhancing sales pipelines significantly.
- Executed 200+ daily cold calls to drive lead generation and appointments.
- Optimized lead generation processes to improve overall sales team performance.
Business Development
Data Balance
09.2009 - 10.2010
- Enhanced sales outreach by identifying key decision-makers in target organizations.
- Developed a robust CRM database by updating and qualifying prospective companies.
- Built a strong pipeline by quantifying Managed Services needs for potential clients.
Market Research Specialist
By Appointment Only
02.2009 - 06.2009
- Generated high-potential leads for technology companies through effective phone outreach.
- Leveraged diverse skills to enhance client sales and marketing strategies.
- Discovered vital company details to inform targeted client campaign designs.
- Achieved high dial volumes while professionally engaging with business executives.
Business Development Representative
Cerida
05.2007 - 01.2009
- Drove adoption of digital prototyping among Autodesk CAD users and prospects.
- Generated qualified leads by assessing client needs in product engineering.
- Executed thorough research to identify key decision-makers in target organizations.
- Consistently surpassed lead generation goals, averaging two qualified leads daily.
Trade Mission Representative
Good Leads
01.2007 - 02.2007
- Strengthened New England-Canada ties by securing leads and appointments.
- Facilitated business connections for cross-border opportunities with key stakeholders.
- Delivered measurable lead generation results by managing short-term contract objectives.
Office Furniture Sales Representative
Merrimack Valley/Corporate Express
09.1988 - 01.2007
- Developed innovative office design concepts, enhancing client satisfaction and project engagement.
- Managed project budgets and schedules, ensuring timely delivery of client furnishings.
- Negotiated contracts and consultant selections, optimizing project costs and efficiency.
- Executed targeted marketing campaigns, contributing to increased business development efforts.
- Provided 3D renderings and design proficiency, improving client understanding of concepts.
- Collaborated effectively with teams, utilizing software to communicate design ideas clearly.
Inside Telemarketing Sales
DuPont NEN & Sorvall
05.1984 - 09.1988
- Increased market share by conducting telephone sales to clients and researchers.
- Matched NEN products to biomedical studies using insights from medical publications.
- Identified client research opportunities, generating qualified leads through market analysis.
Education
Bachelor of Science (BS) - Business Administration, Economics
SUNY Brockport
NYSkills
- Project & Time Management: Strong ability to manage complex projects, effectively multi-task, and consistently meet deadlines with accuracy
- Organization & Planning: Excellent organizational skills with strong mindfulness and attention to detail
- Adaptability & Initiative: Proven ability to flourish with minimal guidance, be proactive in identifying opportunities, and confidently handle uncertainty
Timeline
Event Marketing Specialist
Quality Craftsmen, LLC
12.2025 - Current
Business Development Representative, SAAS, Fraud & Compliance
Finovifi
04.2025 - 11.2025
Brand Ambassador
Storm Smart
08.2024 - 03.2025
Sales Ambassador
Sprouts Farmers Market
06.2024 - 03.2025
Dual Role: Product Demonstrator & Business Development
EDS Strategy
10.2019 - 06.2024
Brand Ambassador
Sunset Farms
05.2019 - 05.2021
Business Development/Appointment Setting
Actionable Agency
12.2017 - 06.2022
Contract Consultant/Business Development
Marketing by Robie
10.2015 - 12.2025
Inside Sales Representative/Field Success Representative
Sales Staff LLC
10.2010 - 04.2017
Business Development
Data Balance
09.2009 - 10.2010
Market Research Specialist
By Appointment Only
02.2009 - 06.2009
Business Development Representative
Cerida
05.2007 - 01.2009
Trade Mission Representative
Good Leads
01.2007 - 02.2007
Office Furniture Sales Representative
Merrimack Valley/Corporate Express
09.1988 - 01.2007
Inside Telemarketing Sales
DuPont NEN & Sorvall
05.1984 - 09.1988
Bachelor of Science (BS) - Business Administration, Economics
SUNY Brockport
Section name
LinkedIn https://www.linkedin.com/in/robiewaterworth/