Robert Chong
Brooklyn,NY
Summary
Innovative Digital Creator with fifteen years of professional experience. Bilingual communicator. Results-driven Brand Strategist implementing successful marketing strategies over several different industries, with proven accomplishments in driving growth and increasing profits. Utilizes insights to develop creative strategies that drive customer loyalty and brand recognition. Driven team leader with high energy and engaging personality, skilled at exciting audiences across video/photo, design, sound, social campaigns, print, and merchandise.
Overview
11
11
years of professional experience
Work History
Brand Director, Social Strategy
Laboratory Energy Company
10.2015 - Current
- Manage operations and create work within a full service creative agency/production house, with work ranging from managing social media accounts for brands and businesses, graphic design, creating video and photo content, deck-building, consulting, promotional printing, website creation and creating marketing strategies for clients big and small.
- Past clients have included brand agencies, restaurants, venues, not-for-profits, music artists, alcohol companies, Fortune 500 companies, clothing companies and more, executing strategy and creating growth for those businesses.
- Implemented innovative social media tactics to grow online presence and drive website traffic.
- Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
- Championed customer-focused initiatives, resulting in increased satisfaction and repeat business.
- Streamlined brand messaging for consistency across all platforms, resulting in improved brand recognition.
- Enhanced brand visibility by executing targeted marketing campaigns and advertising strategies.
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
Senior Creator
VaynerMedia
02.2022 - 05.2023
- Collaborated with account and strategy teams to create assets for social media channels of several well known brands making relevant, emotional, impactful, and objective-oriented content across all platforms, publishing an average of 10 posts per week, per account.
- Utilized mix of graphic design, video shooting + editing, photography, copywriting, audio design, and animation, content was made from ideation to fruition for multiple brands VaynerMedia services.
- Analyzed conversion and bounce rates to measure success of content. Identified target audiences (cohorts) to analyze characteristics, behavior and media habits.
- Exceeded client expectations consistently while adhering to strict timelines for projects in fast-paced environments.
- Facilitated clear communication between design team members, ensuring project goals were met on time and within budget constraints.
- Demonstrated exceptional attention to detail and problem-solving abilities in face of complex design and video challenges, resulting in high-quality outcomes.
- Increased brand awareness through creation of eye-catching promotional materials for products, documentary style content, trade shows, and industry events/conferences.
- Developed innovative solutions to design challenges, leading to improved user experience on digital platforms.
Video Producer & Product Photographer
CRM Jewelers
01.2021 - 01.2022
- Produce weekly episodic documentary-style content for Miami-based premiere jewelry company's premiere YouTube channel totaling 390K subscribers, as well as daily content for Instagram and TikTok socials, including pre and post production, design, and sound.
- Produced product photography of designer jewelry, then developed marketing strategies to promote products, generating buzz and driving jewelry sales.
- Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
- Mastered A/B Testing for content.
- Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
- Coordinated logistics, schedules, and talent management for smooth production flow.
Video Producer, Social
REMEZCLA
09.2017 - 05.2019
- Creator and editor of video content at leading voice of Latin news & culture, utilizing fast-paced editing techniques and visual trends for Facebook (891k followers) and YouTube (30k subscribers) pages.
- Managed aspects of pre-production (such as lighting set-up for video and influencer outreach and scheduling) to post-production, and regularly pitched ideas for franchise content.
- Designed programming and created content to drive messaging in accordance with brand strategies. Produced and edited high impact news segments and stories.
- Managed multiple projects simultaneously with geographically dispersed teams in a fast-paced, deadline-driven environment.
- Elevated social pages with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
Creative Director
VICE Media
09.2013 - 04.2015
- Developed concepts for several internal/external brands while helping to execute over 30 social media campaigns targeting audience conversion and retention.
- Provided artistic eye while on field production.
- Created white label content for clients while also executing social media initiatives for audience growth/churn reduction, particularly for YouTube channel (16M subscribers).
- Managed & led video editing sessions.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Developed high-impact campaigns and promotional content for clients from concept to completion.
- Evaluated and contributed to creative team ideas that translated into actionable project plans.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
Education
Visual Communications - Marketing
Altos De Chavón School of Design
Certification -
Made In NY
Skills
- Fluency with Adobe Creative Suite including Premiere Pro, After Effects, Photoshop, Illustrator, Indesign, Lightroom, and Audition
- Proficiency with Avid Media Composer, Canva, Figma, Da Vinci Resolve for color correction, Final Cut Pro, Logic Pro, and Ableton for sound design and composition
- Highly experienced with effectively creating content for social media platforms such as Facebook, Instagram, X (formally known as Twitter), TikTok, and YouTube Experienced in analytics tracking, deck-building and executing projects from pitch phase to completion
- Social Media Strategy & Data Analytics
- In-House 360 Video and Photo Production
- Graphic Design skills
- Creative Direction, Branding
- Media Planning
- Typography Knowledge
- Color Theory understanding
- Fluency with Microsoft Office, Google Workspace, Slack
- Working knowledge of HTML/CSS and UX Design
- Print Production
- Storytelling abilities
- Visual Communication
Websites
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Senior Creator
VaynerMedia
02.2022 - 05.2023
Video Producer & Product Photographer
CRM Jewelers
01.2021 - 01.2022
Video Producer, Social
REMEZCLA
09.2017 - 05.2019
Brand Director, Social Strategy
Laboratory Energy Company
10.2015 - Current
Creative Director
VICE Media
09.2013 - 04.2015
Visual Communications - Marketing
Altos De Chavón School of Design
Certification -
Made In NY
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