Reyin Darby
New York,NY
Summary
Innovative Marketing leader with over 6 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
Work History
Digital Marketing Assistant
Beauty Angels Academy
01.2022 - 07.2022
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Researched and analyzed industry trends to inform search marketing strategies.
- Designed paid client ads for use on diverse social media platforms.
- Managed search engine marketing budgets and tracked campaign performance.
- Helped clients develop website portals and social media pages to promote businesses.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Digital Marketing Director
Razzleberrys
07.2021 - 01.2022
- Supported new client acquisition with superior strategy and world-class presentations.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement
- Created email blast campaigns to target key customers.
- Improved website visibility through development and implementation of SEO strategies.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Conducted market research to identify new opportunities and target markets.
Social Media Manager
Izabela Rabinek
01.2021 - 07.2021
- Suggested and implemented new features to develop brand awareness.
- Fostered positive relationships with key business journalists in national and trade publications.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Shift Supervisor
Slogan’s Ice Cream Shop
01.2021 - 07.2021
- Trained new employees and delegated daily tasks and responsibilities.
- Scheduled staff shifts to secure adequate coverage and productive workflows.
- Conducted shift inspections to evaluate operational activities and implement timely resolutions for diverse concerns.
- Resolved conflicts between employees to maintain positive and productive work environments.
- Established effective employee schedules and delegated tasks to take advantage of individual abilities and meet expected demands.
- Prepared shift summary reports for supervisor and communicated regularly on goals and progress.
- Prepared, calibrated, and monitored production levels to achieve targets.
Personal Assistant
Isis Rose
11.2020 - 01.2021
- Displayed absolute discretion at handling confidential information.
- Provided general administrative support including scheduling meetings, making travel arrangements and managing documentation.
- Entrusted to handle confidential and sensitive situations in professional matter.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Answered phone calls and addressed customer questions and concerns to promote satisfaction and continued business.
Food Service Worker
Phenomenom Nitrogen Ice Cream And Bake Shop
04.2019 - 03.2020
- Cross-trained in other kitchen positions to support staff and meet customer needs and demands.
- Handled cash transactions and point-of-sale operations to assist dining room staff during busy service periods.
- Cleaned and sanitized dishes and utensils, consistently keeping adequate supplies on hand for expected customer loads.
- Monitored food quality and freshness throughout day.
- Restocked supplies and prepared additional ingredients during downtime for expected busy periods.
- Followed safety and sanitation policies while handling food and beverages to uphold proper health standards.
- Verified prepared food met standards for quality and quantity before serving to customers.
Education
Bachelor of Arts - Acting
Point Park University
05.2021
Bachelor of Arts - Acting
Penn State University
05.2021
Olympic Heights Community High School
Boca Raton, FL05.2019
Skills
- Administering Social Media Accounts
- Social Media Digital Marketing
- Analytics and Metrics
- Team Member Development
- Quality Assurance
- Exceptional Communicator
- Project Management
- Account Management
- Cash Handling
- Kitchen Equipment Operation
- Food Plating and Presentation
- Food Preparation and Safety
Timeline
Digital Marketing Assistant
Beauty Angels Academy
01.2022 - 07.2022
Digital Marketing Director
Razzleberrys
07.2021 - 01.2022
Social Media Manager
Izabela Rabinek
01.2021 - 07.2021
Shift Supervisor
Slogan’s Ice Cream Shop
01.2021 - 07.2021
Personal Assistant
Isis Rose
11.2020 - 01.2021
Food Service Worker
Phenomenom Nitrogen Ice Cream And Bake Shop
04.2019 - 03.2020
Bachelor of Arts - Acting
Point Park University
Bachelor of Arts - Acting
Penn State University
Olympic Heights Community High School
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