Overview
Work History
Education
Timeline
Generic

Robert M. Dickson

Washington,DC

Overview

8
8
years of professional experience

Work History

Senior Content Manager

Covington & Burling LLP
Washington, DC
10.2022 - Current
  • Lead the strategic planning and execution of integrated, multi-channel marketing campaigns to support business development initiatives across the firm
  • Conceptualize, write, and edit high-impact lead generation and brand awareness content campaigns, including thought leadership, digital platforms, social media, video, infographics, and web content
  • Collaborate with cross-functional teams—including business development, events, CRM, digital marketing, and brand—to ensure campaign alignment and consistency
  • Define KPIs and partner with digital and BD teams to measure campaign performance and generate actionable insights
  • Leverage analytics and reporting to refine campaign strategies and optimize engagement

Senior Manager, Marketing & Business Development

Monument Advocacy
Washington, DC
08.2021 - 10.2022
  • Managed the firm's business development pipeline and marketing capabilities
  • Directed RFP and pitch opportunities and developed standardized and customized decks, proposals, and case studies
  • Worked directly with Monument's 12 practice area leads to create marketing strategies and collateral
  • Led firm's external communications, including social media management, press releases, website content, brand reputation and marketing events
  • Oversaw federal lobbying compliance, including ownership of 65+ quarterly lobbying filings
  • Implemented a CRM software to scale the Firm's business development operation

Business Services Associate

The George Washington University
Washington, DC
01.2020 - 08.2021
  • Managed strategic communications for campus business and auxiliary services
  • Coordinated Business Service logistics and operations, manage 20+ university tenants, analyze data and manage budgets, projects and 6 contracts valued over $2M+ annually
  • Managed university dining and vending services, mail and package services, residential laundry, and summer storage for 25,000 undergraduate and graduate students
  • Wrote and edited formal communications to university tenants, stakeholders and community members
  • Managed 10 student employees

Contracts Coordinator

The George Washington University
Washington, DC
08.2018 - 01.2020
  • Managed 10+ contracts, including multiple valued over $1,000,000 annually
  • Coordinated process improvement projects for university services, including optimization of university transportation service that upgraded vehicles (reduced fleet by 33% and replaced with electric vehicles), implemented new technology (contract value of $300,000), executed a rebrand, and introduced new policies and procedures
  • Serviced 7,500 residents by managing university dining and dining services, residential mail and package services, residential laundry and summer storage

Communications and Marketing Outreach Advisor

The George Washington University
Washington, DC
01.2017 - 07.2018
  • Oversaw the communications and marketing of GW Dining’s “open-dining” model, including social media, website content and events

Education

Bachelor of Arts - Political Communication

The George Washington University
Washington, DC

Timeline

Senior Content Manager

Covington & Burling LLP
10.2022 - Current

Senior Manager, Marketing & Business Development

Monument Advocacy
08.2021 - 10.2022

Business Services Associate

The George Washington University
01.2020 - 08.2021

Contracts Coordinator

The George Washington University
08.2018 - 01.2020

Communications and Marketing Outreach Advisor

The George Washington University
01.2017 - 07.2018

Bachelor of Arts - Political Communication

The George Washington University

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Robert M. Dickson