Robert M. Williams
Sevierville /Pigeon Forge,TN
Summary
Visionary and multitalented marketing/communications expert with 25+ years of experience shaping and launching promotional strategies that position companies and their products for sustainable revenue growth and heightened consumer engagement. Over five years experience teaching and lecturing at institutions of higher education and in professional settings. Talent for developing brand vision and delivering top-notch work in all core advertising channels including social media, web, print, television, radio, public relations and events. Strikes a crucial balance between creativity and business-oriented practicality. Savvy, approachable business developer, media buyer, and team leader who builds strong teams and client bases from the ground up. Strong multifaceted background of proven success in the fields of public relations, marketing, advertising, digital advertising, higher education, theater, non-profit management, publishing, retail and foodservice.
Overview
28
28
years of professional experience
Work History
Director
Three Monkeys Photo Emporium
01.2012 - Current
- Created and established a successful marketing and event company. Managerial role directing all aspects of the daily operation, marketing and ecommerce, including search engine optimization (SEO), social media, digital and print advertising, web design, vendor management, and special events. Plan, design and execute special events for client companies, non-profits and individuals.
- Design and produce flyers, posters, brochures and marketing materials.
- Digital and Print Media Buying
- Created, launched and managed all digital media sites with over 121k active followers on Instagram.
- Video production.
- Influencer marketing for paid clients.
- Successfully executed all types of events with 5-star reviews.
Adjunct Instructor
University of Houston-Downtown
01.2007 - 01.2019
- Company Overview: Houston's leading urban university.
- Instructor of the following classes:
- ENG 3302 – Business and Technical Writing - online and in the classroom.
- ENG 1301 – Composition I
- ENG 1300 – Fundamentals of English
- ENG 3371 / COMM 3301 Public Relations Writing
- ENG 3373 / COMM 3303 Introduction to Advertising
- Developed and conducted continuing education seminars in business writing and communication for Houston Businesses.
Director of eCommerce, Social Media, Marketing & Fun
Gallery Furniture
01.2008 - 01.2012
- Company Overview: Leading furniture store in the U.S.A, featuring home furnishings and electronics.
- Oversaw an annual marketing, event and advertising budget of over $15 million dollars.
- Public Relations - Amplified brand visibility and expanded market share through conception and launch of successful community programs, speaking engagements, Social Media encompassing Facebook, Twitter, LinkedIn, Yelp, and YouTube.
- Launched company’s digital marketing program. Took Facebook likes to 25K+ in less than 2 years; achieved 54% average weekly participation. Boosted company owner’s Facebook 120 to more than 7K in less than 2 years. Grew Twitter followers to 6.4K+ by transforming account into more personable outlet that sparked consumer interaction and engagement. Launched separate account, “Gallery Furniture Today,” to promote new products.
- Leveraged community involvement; pioneered Teacher Lounge Makeover Contest, Football Promotions and introduced social media community involvement into annual charity events.
- Spearheaded introduction of full eCommerce site, galleryfurniture.com, from design through production and launch. Website generated more than $2.5M in new business within first 12 months of launch.
- Orchestrated creation of more than 1K product and event videos to promote business growth.
- Tapped into passion for exotic animals to transform exotic animal and bird program into powerful community relations tool.
- Worked with world-reknowned marketing expert V. Kumar to identify and explore CLV to use in all aspects of sales and marketing.
Marketing & Advertising Consultant
RMW Productions
01.2005 - 01.2010
- Company Overview: Independent marketing and advertising services and consulting company.
- Established successful marketing and advertising consulting business. Prospect and secure new clients to drive business growth. Services include both digital and traditional marketing, including event planning and web design.
- Built entire web presence for clients to optimize branding and drive business growth.
- Public Relations specializing in community and non-profit events and sponsorships.
- Designed and produced informational and eCommerce websites for a Used Book Store, Hair/Wig Salon, Pet Specialty Store, Restaurants and Bars, Apartment Complex and Physicians Offices.
- Plan and execute special fundraising events.
- Design and produce flyers, posters, brochures and marketing materials.
- Design and execute promotions and marketing plans.
Director of Public Relations, Marketing & Special Events
Jeannette Clift George - Manor of Grace, Inc.
01.2003 - 01.2009
- Company Overview: Personal business of Jeannette Clift George, the founder and Artistic Director of the A.D. Players Theatre Company.
- Led planning and execution of special fundraising events, theatrical productions, concerts and movie screenings. Skillfully trained full-time staff and volunteers in new marketing opportunities and computer software. Orchestrated travel and sales at out-of-town events. Designed flyers, brochures, web pages, newspaper ads, and posters that engaged target audiences. Minimized expense through strategic negotiation of print and radio advertising purchases.
Owner
Books & More, Inc.
01.1998 - 01.2003
- Company Overview: Independently owned and operated book store, specializing in catalog sales.
- Launched successful business venture from ground up to sustainable profitability. Created and managed website. Recruited, hired, and managed staff. Oversaw all purchasing, shipping and receiving, and merchandising. Managed daily bank reconciliation, budgeting, and payroll.
Education
M.S. - Professional Writing & Technical Communication
University of Houston-Downtown
B.S. - Interdisciplinary Studies
University of Houston-Downtown
A.S. - undefined
Trinity Valley Community College
Skills
- Marketing - Public Relations – Advertising - Event Planning & Execution – Public Speaking – Presentations – Digital Marketing
- Social Media – Storytelling - Adobe Creative Suite – Graphic Design – Photography - Advertising – Media Buying - Brand Strategy
- Team Building - Contract Negotiations – Web Design – eCommerce – Business Development– P&L Budgeting
- Social / Digital for Business 15 years
- Media Buying 9 years
- Ad Design 23 years
Timeline
Director
Three Monkeys Photo Emporium
01.2012 - Current
Director of eCommerce, Social Media, Marketing & Fun
Gallery Furniture
01.2008 - 01.2012
Adjunct Instructor
University of Houston-Downtown
01.2007 - 01.2019
Marketing & Advertising Consultant
RMW Productions
01.2005 - 01.2010
Director of Public Relations, Marketing & Special Events
Jeannette Clift George - Manor of Grace, Inc.
01.2003 - 01.2009
Owner
Books & More, Inc.
01.1998 - 01.2003
B.S. - Interdisciplinary Studies
University of Houston-Downtown
A.S. - undefined
Trinity Valley Community College
M.S. - Professional Writing & Technical Communication
University of Houston-Downtown
Awards
Received Humanatarian Service Award from the Houston Police Department March 2019, Guest Social Media Columnist in the May and August 2012 editions of Casual Living Magazaine, Presenter, Knabusch-Shoemaker Intl. School of Home Furnishings and Design Seminar at High Point University 2012, Presenter, Casual Living Conference 2012, Presenter, Texas A&M Mays School of Business Retailing Summit 2011, Presenter, Furniture Today Online Technology Conference on Social Media 2010 & 2011, Presenter on Branding, Capital One Bank 2011, Vital Smarts Influencer & Crucial Conversation Training 2011, Presenter, Amoco Credit Union Board of Directors Meeting 2010, Attended Media Post’s 2010 Mobile Media & Social Media Conferences, Presenter, University of North Texas Communication Conference 2005
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