Roberto Dumé
Jersey City,NJ
Summary
A dynamic award winning Creative Director specializing in branded content, editorial, social and short form narrative for premiere media companies. 13+ years’ experience directing, producing and launching franchise series' with a focus on digital brand expansion via YouTube, social and experiential activations specializing in luxury fashion, beauty, lifestyle and culture. Innovative Content Creator with 10+ years of experience. Adept at producing efficiently, innovating for OTT content distribution, produced highly stylized content under budget constraints.
Overview
10
10
years of professional experience
Work History
Creative Director
Vox Media LLC
New York, NY
09.2021 - Current
- Facilitated brainstorming sessions and workshops to generate new ideas and concepts, promoting a culture of innovation.
- Directed internal and external teams on creative development, from concept to production, through execution, and launch.
- Sparking collaborations with pre-sale teams to align on holistic creative strategies, with KPIs and brand ideals, to prioritize campaign performance.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Monitored industry trends in order to remain competitive in the marketplace.
- Generated big, creative ideas that won pitches from RFPs, grew the business, retained clients, and won awards.
- Collaborated with various departments to execute internal projects and develop integrated solutions, from policy to operations, vendor contracts, and company-wide initiatives.
- Represented the company at industry events, such as conferences or networking functions, namely Vox Media's RevCon.
- Created presentations across the various Vox Creative products, from Explainers and brand sponsorships to white-label and social-first content, while effectively communicating project goals and objectives to stakeholders.
- Oversaw the design, production and implementation of creative assets for use in digital media.
- Utilized data and analytics to measure the impact of creative initiatives, making data-driven decisions to guide future strategies.
- Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
- Evaluated existing workflows for efficiency gains while maintaining quality standards.
Senior Creative Producer & Director of Photography
Harper's Bazaar
New York, NY
10.2017 - 09.2021
- Established YouTube subscription growth of 616%, from 97k to 1.5MM.
- Averaging over 600 million monthly video views across all platforms.
- Boosted Bazaar.com traffic is up 61% year-over-year since October 2017, boosting advertising revenue up 16%, including video pre-roll across YouTube.
- Created up to 10-15 pieces of original content per month, using SEO keywords drawn from Google Analytics, VID IQ, and OTT distribution.
- Strengthened content through improved visual language, branding, and editing.
- Directed and produced marquee video productions and experiential activations for the yearly ICONS Fashion Event.
- Produced 60 or more assets per month, leveraged across various platforms to enrich the HB brand and ecosystem.
Producer /Video Editor
Cosmopolitan Magazine
New York, NY
08.2015 - 07.2016
- Grew YouTube viewership 30%, from 3.3MM to 5MM within six months
- Holistic growth in views across all platforms from 70M views to over approximately 100M views/month
- Sustained an average growth MoM: Facebook +3%, Instagram, +10%, YouTube +6%
- Conceptualize, produce and edit 150 assets/ month of original content for social media outlets including Facebook and Snapchat Discover, increased output of content by 80%
Education
Bachelor of Arts - Mass Communications
CUNY Herbert H. Lehman College
Bronx, NY05-2006
Skills
- Campaign development expertise
- Creative team leadership
- Stakeholder relations
- Advertising campaigns
- Cross-functional collaboration
- Social media strategy
- Deadline driven
Accomplishments
- Winner - Silver Award - Best Native Advertising Program B2C - Native Advertising Institute 2023
- Winner - 2022 Pressboard Media - Top Partnership - Finance
Timeline
Creative Director
Vox Media LLC
09.2021 - Current
Senior Creative Producer & Director of Photography
Harper's Bazaar
10.2017 - 09.2021
Producer /Video Editor
Cosmopolitan Magazine
08.2015 - 07.2016
Bachelor of Arts - Mass Communications
CUNY Herbert H. Lehman College
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